How-to for holiday e-mail

Share this article:

Doà

òOffer incentives, especially

discounts and free shipping.

òSend relevant messaging based

on a customer's past purchases.

òEncourage customers to sign up for feedback

Don'tà

òOver send. This is the time of

year when consumers' inboxes

are overflowing with offers.

òBe too copy heavy. Get to the

point and get it over with.

òGo into the holidays without a

reputation plan in action. Not

getting delivered in this key

time can lead to a loss in

revenue.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email ...

The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.