How-to for holiday e-mail

Share this article:

Doà

òOffer incentives, especially

discounts and free shipping.

òSend relevant messaging based

on a customer's past purchases.

òEncourage customers to sign up for feedback

Don'tà

òOver send. This is the time of

year when consumers' inboxes

are overflowing with offers.

òBe too copy heavy. Get to the

point and get it over with.

òGo into the holidays without a

reputation plan in action. Not

getting delivered in this key

time can lead to a loss in

revenue.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.