How-to for holiday e-mail

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Doà

òOffer incentives, especially

discounts and free shipping.

òSend relevant messaging based

on a customer's past purchases.

òEncourage customers to sign up for feedback

Don'tà

òOver send. This is the time of

year when consumers' inboxes

are overflowing with offers.

òBe too copy heavy. Get to the

point and get it over with.

òGo into the holidays without a

reputation plan in action. Not

getting delivered in this key

time can lead to a loss in

revenue.

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