How to Drive Engagement in a World of Content Overload

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Tuesday, August 19

1:00 - 2:00 p.m. EST

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Content marketing is a critical part of every best-in-class marketer's strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?

Join Courtney Pierce, Senior Director of Marketing from Brightcove, for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You'll hear how Brightcove client ExactTarget set itself apart from its competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video-rich marketing strategy.

This webinar will cover:


• Content overload and what that means for you and your customers
• How to break through the noise with meaningful content that engages and converts customers
• Numerous of real world examples for every industry on what content is working for them and why
• How video improved ExactTarget's website visitor engagement with its products and reduced page bounce rates by 12%




Featured Speaker:

Courtney Pierce, Senior Director of Marketing, Brightcove

Greg Grdodian brings 19 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.

Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand for over 10 years. Currently, Courtney is the Sr. Director of Demand Generation at Brightcove, a global provider of products to publish and distribute the world's professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney managed field marketing at FAST, a Microsoft Subsidiary. Courtney has a BA in Advertising from Xavier University and an MBA from Northeastern University.

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