How to Dominate your Communications through Content and Modern Marketing

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Monday, December 9th
1:00 - 2:00 p.m. ET

Is your company messaging trapped within a few key employees' content calendars? In this session, we'll discuss the power of "insourcing" or using multiple employees within your organization to produce content and build the company brand. We'll then discuss the power of using this content to build smart, engaging marketing communications and campaigns. You will learn:

• Why it's important to get as many employees as possible involved in content production
• What it takes to infuse enthusiasm within employees who want to participate with content marketing
• How to make insourcing a culture that's built to last
• How to use the influx of new content to drive demand by using modern marketing


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Featured Speakers:

Marcus Sheridan, Content Marketing Professional Speaker and Author

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan's company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com . With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.” Today, when Sheridan is not giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.



Chris Moody,
VP of Marketing
Oracle | Compendium

Chris Moody is VP of Marketing at Compendium- the leading content marketing platform helping organizations capture and create original content in a branded hub for distribution to any marketing channel. Compendium is now part of the Oracle | Eloqua marketing cloud. Chris is also on the board of Triangle AMA and responsible for educating other marketers and bringing in quality speakers. He has a lovely wife and son in Raleigh, NC. Connect with Chris on Twitter @cnmoody.
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