How integrated is your search solution?
Randy Schwartz, director of search engine marketing, Carat
October 06 2008
For too long, there's been no true planning process for search. The stock line is that search is managed from within, as we optimize performance in real-time. Users identify themselves as your target by the keywords they search and, because the media is sold on a cost-per-click, your traffic is further qualified by the clickthrough.
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