How insert marketers can avoid fulfillment house disaster

Share this article:

Overall the industry has done a really good job communicating all of the specifics when doing a blow-in. The amount of inserts that are lost during the fulfillment process is minuscule.

That said, it is critical for new mailers to follow specific shipping. Due to the vast amount of inventory that one fulfillment center is receiving, we recommend that all of our clients use job numbers and specific packing instructions when sending items to the center. Mailers, agencies and printers all need to agree and follow procedure in order for these packing instructions to work. We send a list of inventory with key codes, quantity and job numbers to the fulfillment center to indicate the catalog program a piece goes with.

Another issue with blow-ins is choosing the correct paperweight. If it is too light, it won't blow-in, it will blow outside the catalog and slow down insertion. Slow-down fees will be charged to the cataloger and those slow-down fees will get passed on to the marketer.

The Takeaway: Light blow-ins can incur slow-down fees that will get passed on to the marketer.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.