How important are your loyalty points?

Share this article:
A new survey commissioned by the Wyndham Rewards loyalty program shows that 20% of respondents said they wouldn't be able to take their next vacation without cashing in their loyalty points.

There's no word in the release whether this is a huge increase from previous years, but it does show that consumers really value their loyalty points as useful and even needed perks.

Wyndham Resorts is, of course launching a promotion off this news: "Save Summer" will offer 15 to 50% off at participating Wyndham properties, the chance to win up to 750 free hotel nights and a giveaway of 1 million Wyndham points.

It will be interesting to see what other hotels offer and what loyalty points are worth as more consumers come to depend on them. Will they become harder to earn? Easier? What do you think?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...