Direct Line Blog

How important are your loyalty points?

Share this article:
A new survey commissioned by the Wyndham Rewards loyalty program shows that 20% of respondents said they wouldn't be able to take their next vacation without cashing in their loyalty points.

There's no word in the release whether this is a huge increase from previous years, but it does show that consumers really value their loyalty points as useful and even needed perks.

Wyndham Resorts is, of course launching a promotion off this news: "Save Summer" will offer 15 to 50% off at participating Wyndham properties, the chance to win up to 750 free hotel nights and a giveaway of 1 million Wyndham points.

It will be interesting to see what other hotels offer and what loyalty points are worth as more consumers come to depend on them. Will they become harder to earn? Easier? What do you think?
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.