How important are your loyalty points?

A new survey commissioned by the Wyndham Rewards loyalty program shows that 20% of respondents said they wouldn't be able to take their next vacation without cashing in their loyalty points.

There's no word in the release whether this is a huge increase from previous years, but it does show that consumers really value their loyalty points as useful and even needed perks.

Wyndham Resorts is, of course launching a promotion off this news: "Save Summer" will offer 15 to 50% off at participating Wyndham properties, the chance to win up to 750 free hotel nights and a giveaway of 1 million Wyndham points.

It will be interesting to see what other hotels offer and what loyalty points are worth as more consumers come to depend on them. Will they become harder to earn? Easier? What do you think?
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...