How important are your loyalty points?

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A new survey commissioned by the Wyndham Rewards loyalty program shows that 20% of respondents said they wouldn't be able to take their next vacation without cashing in their loyalty points.

There's no word in the release whether this is a huge increase from previous years, but it does show that consumers really value their loyalty points as useful and even needed perks.

Wyndham Resorts is, of course launching a promotion off this news: "Save Summer" will offer 15 to 50% off at participating Wyndham properties, the chance to win up to 750 free hotel nights and a giveaway of 1 million Wyndham points.

It will be interesting to see what other hotels offer and what loyalty points are worth as more consumers come to depend on them. Will they become harder to earn? Easier? What do you think?
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...