How Google works: 101

Share this article:
Google Analytics has launched the Individual Qualification (IQ) Program—a free online course and test to help users of the platform better understand web analytics techniques and the functionality of Google Analytics, specifically.

According to today’s announcement, the program is aimed towards “agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development.”

In the announcement Rob Norman, director of interactive at WPP agency GroupM Worldwide, said, “Google is an important partner to both GroupM and its clients. Google Analytics is an important resource in helping us to understand the opportunity that Google presents, and our participation demonstrates our continued commitment to gaining insight in all our key channels.” (See more advertising insight from Rob here).

The course consists of various presentations ranging in difficulty levels from first steps to interpreting reports; fundamentals to in-depth analysis.

The course and test are open to anyone.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...