How Google works: 101

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Google Analytics has launched the Individual Qualification (IQ) Program—a free online course and test to help users of the platform better understand web analytics techniques and the functionality of Google Analytics, specifically.

According to today’s announcement, the program is aimed towards “agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development.”

In the announcement Rob Norman, director of interactive at WPP agency GroupM Worldwide, said, “Google is an important partner to both GroupM and its clients. Google Analytics is an important resource in helping us to understand the opportunity that Google presents, and our participation demonstrates our continued commitment to gaining insight in all our key channels.” (See more advertising insight from Rob here).

The course consists of various presentations ranging in difficulty levels from first steps to interpreting reports; fundamentals to in-depth analysis.

The course and test are open to anyone.
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