How e-zines help build a print magazine's brand equity
Stephen Kong, vice chairman and group publisher of Modern Luxury Media and the publisher of Manhattan magazine
September 08 2008
In the heated magazine business, the concept of survival of the fittest involves significantly more calculation than the wild brandishing of a club. As the media and publishing landscape shifts to accommodate the changing preferences of readers and advertisers, the Henry Luces of the world are faced with a choice: evolve, or die out.
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