How do you value creativity? Count the responses
Derek Moore, The Marketing Store
October 26 2006
Through the years, our industry has tried to quantify the secret of success, right down to individual tactics. Green envelopes depress response 17 percent. Postage stamps give a 10 percent lift compared to indicia. Or that traditional response-boosting favorite, Cosmo's 101 bedtime tricks that'll drive your man WILD! Sorry, I digress.
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