How and Why to Include Webinars in the Content Marketing Mix

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Thursday, January 9
1:00 - 2:00 p.m. ET        
                                                         


62% of marketers are using webinars as a tactic to deliver B2B content marketing (up from 59% in 2012), according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends report by the Content Marketing Institute (CMI). Additionally, marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan, including:

  • Criteria to determine when to deliver content via a webinar
  • Mapping webinars to the customer engagement cycle
  • Strategies for using webinar content to qualify leads
  • Tips for using webinars to accelerate the sales cycle 

 

Join this session to receive a free whitepaper on "Eight ways to use webinar content and behavior to qualify leads".

Featured Speaker:

   Shelby Britton , Senior Product Marketing Manager, Adobe

Shelby has been in high tech marketing since 2004, having led the marketing departments for channel partners of IBM and Adobe, and currently implementing programs in field marketing, demand generation and product marketing at Adobe. She has a MBA with a dual-focus in Marketing and Management from San Diego State University and a bachelor's degree in Literature and Writing from the University of California San Diego, Revelle. She has produced and managed over 500 webinars since 2007.

Twitter
: @shelbyadobe
www.adobe.com/go/webinarblog


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