HouseholdHoldDirect Announces Marketing Campaign
The campaign will include e-mail, a Web component and direct mail.
HouseHoldDirect, New York, plans to deliver some 2.5 million e-mails to member consumers, informing them about the ability to receive basic membership rates for one year at $49.95. The promotion promises to waive monthly recurring fees of $9.95 for the first year of membership, according to a statement.
HouseHoldDirect representatives also said the company plans to test a direct mail piece beginning Dec. 1. The test campaign, which would run about a month, is scheduled to go out to 25,000 people.