HouseholdHoldDirect Announces Marketing Campaign

Share this article:
HouseHoldDirect.com, a member-based consumer-buying network, said that it will launch an Internet marketing campaign today to increase public awareness of its corporate business plan and membership benefits.


The campaign will include e-mail, a Web component and direct mail.


HouseHoldDirect, New York, plans to deliver some 2.5 million e-mails to member consumers, informing them about the ability to receive basic membership rates for one year at $49.95. The promotion promises to waive monthly recurring fees of $9.95 for the first year of membership, according to a statement.


HouseHoldDirect representatives also said the company plans to test a direct mail piece beginning Dec. 1. The test campaign, which would run about a month, is scheduled to go out to 25,000 people.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.