HouseholdHoldDirect Announces Marketing Campaign

Share this article:
HouseHoldDirect.com, a member-based consumer-buying network, said that it will launch an Internet marketing campaign today to increase public awareness of its corporate business plan and membership benefits.


The campaign will include e-mail, a Web component and direct mail.


HouseHoldDirect, New York, plans to deliver some 2.5 million e-mails to member consumers, informing them about the ability to receive basic membership rates for one year at $49.95. The promotion promises to waive monthly recurring fees of $9.95 for the first year of membership, according to a statement.


HouseHoldDirect representatives also said the company plans to test a direct mail piece beginning Dec. 1. The test campaign, which would run about a month, is scheduled to go out to 25,000 people.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.