House looks to protect SMBs' interests online

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The US House of Representa­tives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising industry for small businesses last week.

“The long tail of the Internet advertisers are often overlooked, so it was important that Congress took the time to hear from them,” said Mike Zaneis, VP of public policy at the Interactive Advertis­ing Bureau (IAB), who attended.

The conversation also included a discussion about the recent search ad partnership between Google and Yahoo. Congressman Charlie Gonzalez (D-TX) discussed the possibility of regulation down the line, but most of the small business owners in attendance disagreed.

While neither Yahoo nor Google was in attendance, some small business owners commented on the new deal.

Rob Snell, co-owner of Gun­DogSupply.com, explained that he understood the new partner­ship to be beneficial to advertis­ers because using Yahoo to buy display ads will allow advertisers to search Google's inventory if Yahoo doesn't have any available.

Adam Kovacevich, senior man­ager of global communications and public affairs at Google, explained the company's posi­tion in an e-mail to DMNews. “We agree with the comments of the small business owners that the online space is highly com­petitive and still in its infancy,” Kovacevich said.

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