HotJobs Will Return to Super Bowl for Fifth Straight Year

Share this article:
Recruitment site HotJobs will run a 30-second commercial during ABC's broadcast of Super Bowl XXXVII on Jan. 26, the Yahoo business unit announced yesterday.


The broadcast marks the fifth consecutive year that HotJobs will run an ad during Super Bowl coverage. Companies typically make hiring decisions in January, with consumers adopting new job resolutions at that time of year.


The company and rival Monster.com so far are the only Internet firms this time to sign up to run ads on the Super Bowl, an event watched by 130 million people nationwide. HotJobs did not disclose the price of the spot.


Brand Architecture International, a unit of Omnicom Group's TBWA Worldwide agency, is handling the spot.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.