Books Avenue A/Razorfish

InterActive Corp.'s named Avenue A/Razorfish, Seattle, as its interactive agency of record.

The agency is helping the online travel site with interactive advertising and strategy. Its Avenue A/Razorfish Search division is charged with ensuring's search engine marketing program is integrated with its interactive advertising initiatives.

Once the agency meshes search with other online efforts, can evaluate display media, search, e-mail and Web site messaging to help drive more traffic and reservations.

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