Hotels.com Books Avenue A/Razorfish

Share this article:
InterActive Corp.'s Hotels.com named Avenue A/Razorfish, Seattle, as its interactive agency of record.


The agency is helping the online travel site with interactive advertising and strategy. Its Avenue A/Razorfish Search division is charged with ensuring Hotels.com's search engine marketing program is integrated with its interactive advertising initiatives.


Once the agency meshes search with other online efforts, Hotels.com can evaluate display media, search, e-mail and Web site messaging to help drive more traffic and reservations.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.