Hotels

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Q&A: John Greenleaf, Global Head, DoubleTree

Q&A: John Greenleaf, Global Head, DoubleTree

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Greenleaf reflects on his experience in the hospitality industry and cites a considerable customer service faux pas to avoid.

DoubleTree's Tasty Rebrand

DoubleTree's Tasty Rebrand

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The hotel chain spices up its global marketing with local flavor.

Art Series Hotels' Guests Can Overstay Their Welcome

Art Series Hotels' Guests Can Overstay Their Welcome

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What if you didn't have to leave your hotel room at check-out until the next guest had actually arrived. Naked Communications made that dream a reality.

Which Hotel Marketer Puts the Luxe in Deluxe?

Which Hotel Marketer Puts the Luxe in Deluxe?

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Staying in a luxury hotel like the Ritz-Carlton or the Four Seasons is about one thing: the experience. The question is, who has the sleekest marketing?

Customer Satisfaction Shifts in Travel and Leisure Vertical

Customer Satisfaction Shifts in Travel and Leisure Vertical

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Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.

Marriott Events Blend Service and Style

Marriott Events Blend Service and Style

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The hotel brand reimagines the guest experience for its "masterblender" customers.

Sitting in the Marriott Lobby at 1:15 A.M.

Sitting in the Marriott Lobby at 1:15 A.M.

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Customer service is marketing—without it, there won't be any customers to service.

Do not disturb

Do not disturb

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Motel 6 reboots its security platform with Crossbeam Systems, Inc.

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

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MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.

Hard Rock Hotel & Casino launches revamped rewards program

Hard Rock Hotel & Casino launches revamped rewards program

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The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR.

Ritz-Carlton CMO reinvents luxury

Ritz-Carlton CMO reinvents luxury

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.

Ritz-Carlton launches $10M repositioning campaign

Ritz-Carlton launches $10M repositioning campaign

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The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One.

June credit spending increases 8.8%: report

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The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending.

Bermuda resort to launch multichannel fall campaign with new AOR Merge

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Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies.

MGM Resorts rolls out loyalty program with data-fueled acquisition campaign

MGM Resorts rolls out loyalty program with data-fueled acquisition campaign

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MGM Resorts International launched a campaign promoting its revamped loyalty program, which offers four tiers of reward options based on customer behavior.

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010

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