Motel 6 reboots its security platform with Crossbeam Systems, Inc.
The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One.
The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending.
Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies.
InterContinental Hotels Group (IHG) is allowing Priority Club Rewards members to use their points at competitor hotels through its "Hotels Anywhere" program. The company introduced the initiative May 18 after an April soft launch.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.