HotData and Multiactive Software Form AllianceHotData, Austin, TX, a provider of consumer and business information via the Internet, and Multiactive Software, New York, a customer-relationship management software vendor, last month formed a strategic alliance to integrate HotData's Internet-based customer intelligence service into Multiactive's customer-relationship management software.
Because of the partnership, users of the Multiactive Maximizer Enterprise will have instant, real-time access to U.S. and Canadian business and consumer demographic profiles from leading data providers, such as Dun & Bradstreet, Experian, Polk, and FASTforward change of address information from the U.S. Postal Service and its partners. In addition, the next version of Maximizer Enterprise will be enabled with HotData features. The two companies are also discussing the integration of HotData into Multiactive's other product lines.