HotData and Multiactive Software Form Alliance

Share this article:
HotData, Austin, TX, a provider of consumer and business information via the Internet, and Multiactive Software, New York, a customer-relationship management software vendor, last month formed a strategic alliance to integrate HotData's Internet-based customer intelligence service into Multiactive's customer-relationship management software.


Because of the partnership, users of the Multiactive Maximizer Enterprise will have instant, real-time access to U.S. and Canadian business and consumer demographic profiles from leading data providers, such as Dun & Bradstreet, Experian, Polk, and FASTforward change of address information from the U.S. Postal Service and its partners. In addition, the next version of Maximizer Enterprise will be enabled with HotData features. The two companies are also discussing the integration of HotData into Multiactive's other product lines.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.