Hot On the Trail of Viagra: All-natural male potency formula sparks call-ins

Share this article:
An all-natural Chinese herb version of Viagra hopes to spark sales from call-in customers who want the hot and steamy results of Viagra without the well-publicized side effects.


The 30-minute radio talk show, which started airing nationally last year through Knoxville, TN-based- LTA Media, features medical experts who discuss sexual dysfunction and stamina problems and prescribe Strenixx as an all-natural solution. No prescription is needed and a full money-back guarantee is offered with 100 percent security against risk and side effects.


"No other product carries a 'no-reported-side-effect' moniker," said Brad Hill, director of corporate development for LTA Media. The marketing firm took on the product after its team of research scientists confirmed the product's claims.


It is also far less expensive, said Hill, with a three-bottle pack selling for less than $100.


Though the summer is generally slow and the radio show will be aired fewer times, the company hopes that the public will catch on to the product, which offers the same results as Viagra, without the associated risks.


"Viagra certainly will work very well with men with a particular problem," said Hill, "but Strenixx is all-natural, so why wouldn't someone try it first? These are Chinese herbs used for centuries for increasing blood circulation. Chinese people know it very well."


The product, manufactured by Pharma Botanixx, currently has the highest reorder rate of any product that LTA markets.


A direct relationship between the well-publicized Viagra and Strenixx have not yet been determined. The company would not disclose the number of call-ins it has received from its infomercials, however first-quarter results from Mahwah, NJ-based DialAmerica Marketing, one of the vendors handling the calls, showed a 45 percent increase in number of orders for the company between March and April, the same month that Viagra dropped its series of direct mail pieces aimed at current and former customers.


Signed on in December, DialAmerica has 200 reps working on the program.


Consumers, after listening to the 30-minute infomercial in which doctors and other experts discuss Strenixx, call in with a number of questions, including safety of the product, success rates, ingredients and recommended daily dosage.


The reps can answer most questions through a script provided by LTA. But when a question requires more personalized attention, such as if the product can be taken with other medication, the caller is transferred to LTA's in-house customer service department.


"We are particular about what are we saying and how are we saying it to bring a comfort level to people and communicate the benefits," said Hill.


Consumers dial in with a variety of 800 numbers, which activate the appropriate screen in front of the rep the same time he answers the call.


LTA does not monitor calls unless there is a specific reason to do so, said Hill. "We trust the people that we work with," he said. The company has only had the need to check calls three times since December.


Radio and the Internet are the primary sources of call volume for LTA. Direct mail programs are expected to begin within the next year.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.