Hosted Software Provider Debuts New Version
The new version includes improvements to Net-Panel and Net-CATI, and the addition of a new survey-authoring application called Design Studio. GMI clients are using the upgrade, including JupiterResearch, Forrester Research and IDC.
"The biggest benefit that we have is that it's a scalable application," said Lowell Ricklefs, vice president of global sales at GMI, Mercer Island, WA. "It's got the horsepower for a very large client, and we can scale it for a small company."
Market researchers can use Net-MR 5.0 to survey global panels and process questionnaires for data collection via the Internet, computer-assisted telephone and computer-assisted personal interviewing.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters