Hospitality Marketing

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

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Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

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Data, collaboration, and the IoT are reframing loyalty for a new age

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

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A breakdown of how the online travel agency leverages its technology stack across the organization.

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

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Hotel chain says email operations are "beyond clicking"

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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