Hoover's, D&B Boost Web Offerings

Share this article:
Hoover's Inc. enhanced its subscriber Web site with new search and list-building capabilities as well as a consolidated database, the Austin, TX, company said today.


The Hoover's site at www.hoovers.com gives subscribers information on companies and industries in the United States and worldwide, including executives and decision makers.


A new search infrastructure for the site was created through a partnership with Fast Search & Transfer to increase speed, ease of use and efficiency, according to Hoover's. The enhanced list-building tool lets users sort and fine-tune data more easily as well as download up to 3,000 records at once as opposed to the previous 2,000.


Additional data from parent company D&B has been added to the Hoover's database to enhance its depth. The site's design also was changed to make it more user friendly.


Also this week, D&B launched its Market Insight tool, a Web-based application that gives users a detailed view of their marketing databases. The system lets users understand their customers by value, frequency, churn and lifetime value through analysis and overlays of D&B data. The data then can be used for customer profiling and identifying prospects, the company said.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.