Hoover's boosts database

Share this article:

Hoover's Inc. has added 2 million names to its database of professional contacts and unveiled enhancements to its site.

The business information company now boasts more than 34 million contacts from more than 26 million companies, and plans to add millions more on a quarterly basis throughout the year. Hoover's has grown its database through parent company D&B's contact list, as well as third party sources and user-generated information.

“I think the biggest change for our customers across the board is, instead of giving clients a list of contacts for a given company, we now offer many more options,” said Chris Warwick, VP of product management, Hoover's. “The next piece of it is really involving and getting into data stratification or labeling. We're now providing information in an easy-to-use, informative format but also allowing users to make decisions about the source and the type of information they want to use.”

To assist customers in working with the additional information, Hoover's has improved usability, navigation and search on the site and made it easier to find more mid- and lower-level contacts at companies — including at affiliate and subsidiary locations. It has also added a user-generated component to the site — a tool called “People Self-Listing,” which invites users to add their own profile information.

“When you think about what's happening on the Web in terms of managing a professional presence, that is becoming a responsibility for all of us, as there are more tools and ways to post yourself on the Web,” Warwick said. “Hoover's wants to open up opportunities for people to come to us as a trusted, reliable source. We're focused on making information actionable and helping business professionals to make smarter decisions in terms of lead generating, prospecting and market research.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.