Hoover's adds more business data with Web platform launch

Share this article:

Hoover's, a business database company, launched a Web platform with additional corporate data, as well as services for sales and marketing professionals, on March 8.

Peter Poulin, EVP of marketing at Hoover's, said that the company created the platform to keep up with professionals' demand for targeted information.

“It's not just about data anymore,” he said. “The new generation of users has grown up with technologies that are much more targeted. They don't want to have to have to pull data, they need it pushed to them.”

The platform includes real-time news and information feeds from company Web sites. Consumers can also download corporate family trees, detailing subsidiaries and parent companies. Visitors to Hoover's site can compare up to three companies' results at once.

Hoover's will introduce a mobile application later this week, Poulin said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.