The inaugural Marketing Hall of Femme will honor 15 women whose marketing strategies have made the biggest impact on their business over the past year.
Lisa Arthur, CMO, Aprimo
Rebecca Baker, CMO, Alvarez & Marsal
Emma Carrasco, CMO, NPR
Joan Chow, EVP, CMO, ConAgra Foods
Vicky Free, CMO, BET Networks
Denise Incandela, President, Saks Direct, CMO, Saks
Richelle Parham, CMO, eBay Martine Reardon, CMO, Macy's
Susan Thronson, SVP, Global Marketing, Marriott
As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.