Honda

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Integrated Honda campaign tells fans to get busy living

Integrated Honda campaign tells fans to get busy living

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To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.

Google testing search ads featuring email opt-ins

Google testing search ads featuring email opt-ins

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Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

Making minivans cool?

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...