The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.