Honda (UK) Picks Aprimo

Share this article:
Honda (UK) deployed the Aprimo Marketing Ad Builder & Publisher Web-based software, Honda (UK) said yesterday.


The system is being used by Honda's authorized auto and power equipment dealers and is integrated directly into Honda's marketing extranet.


The product lets the more than 300 Honda (UK) dealers generate and place press ads without the time and cost constraints associated with artwork adaptation, resizing, fulfillment and delivery, according to Aprimo Inc., Indianapolis.


The three-step process lets dealers log on to the marketing extranet, choose the Honda-approved ad template from an online library and select their target publications. The system completes the transaction, automatically customizing the ads with dealer contact details and resizing and retouching them for each publication. Print-ready artwork is automatically prepared and uploaded into an online clearing system for transmitting artwork to newspaper and publication titles in the United Kingdom.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.