Honda (UK) Picks Aprimo

Share this article:
Honda (UK) deployed the Aprimo Marketing Ad Builder & Publisher Web-based software, Honda (UK) said yesterday.


The system is being used by Honda's authorized auto and power equipment dealers and is integrated directly into Honda's marketing extranet.


The product lets the more than 300 Honda (UK) dealers generate and place press ads without the time and cost constraints associated with artwork adaptation, resizing, fulfillment and delivery, according to Aprimo Inc., Indianapolis.


The three-step process lets dealers log on to the marketing extranet, choose the Honda-approved ad template from an online library and select their target publications. The system completes the transaction, automatically customizing the ads with dealer contact details and resizing and retouching them for each publication. Print-ready artwork is automatically prepared and uploaded into an online clearing system for transmitting artwork to newspaper and publication titles in the United Kingdom.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.