HomeWarehouse.com Becomes LifeMinders.com Sponsor
"Our new relationship with LifeMinders.com allows us to reach our target audience in a very personalized way," said Richard Shane, founder and president of HomeWarehouse.com.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.