Homestore.com and Marriott Club Form Alliance
Homestore.com will provide advertising and custom Web development services.
Under the agreement, the site and advertising developed for MVCI will be linked to Homestore.com.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.