Homestore.com and Marriott Club Form Alliance
Homestore.com will provide advertising and custom Web development services.
Under the agreement, the site and advertising developed for MVCI will be linked to Homestore.com.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.