Homestore.com and Marriott Club Form Alliance
Homestore.com will provide advertising and custom Web development services.
Under the agreement, the site and advertising developed for MVCI will be linked to Homestore.com.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.