HomePoint.com Debuts Offline Program

Share this article:
A home furnishings Web site, HomePoint.com at www.homepoint.com, Greenville, SC, recently launched a $7 million offline ad campaign, using print and radio, that features Martin Mull, star of "Roseanne" and "Sabrina, The Teenage Witch."


The site specializes in providing choice to consumers in the following categories: FurniturePoint.com, LightingPoint.com, AccessoryPoint.com and WallArtPoint.com.


The actor was picked for his every man persona, the company said. It said Mull typifies the do-it-yourself nature of furnishing your home.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.