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Theater titans unleash multichannel
 strategies to fill seats

Theater titans unleash multichannel
 strategies to fill seats

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As the holiday movie season gears up, so do the marketing programs of theater operators AMC Entertainment and 
Regal Entertainment Group — marketing strategies that have come to rely upon online sales of tickets and partnerships with online ticket vendors.

T.G.I. Friday's urges Facebook fans to buy beers for friends

T.G.I. Friday's urges Facebook fans to buy beers for friends

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T.G.I Friday's, in a partnership with digital cash and incentive company CashStar, allows users to send their Facebook friends a beer in the form of an 
e-gift card, turning virtual goods into real goods.

Forbes CMO leads multichannel effort

Forbes CMO leads multichannel effort

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Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby

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