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Theater titans unleash multichannel
 strategies to fill seats

Theater titans unleash multichannel
 strategies to fill seats

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As the holiday movie season gears up, so do the marketing programs of theater operators AMC Entertainment and 
Regal Entertainment Group — marketing strategies that have come to rely upon online sales of tickets and partnerships with online ticket vendors.

T.G.I. Friday's urges Facebook fans to buy beers for friends

T.G.I. Friday's urges Facebook fans to buy beers for friends

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T.G.I Friday's, in a partnership with digital cash and incentive company CashStar, allows users to send their Facebook friends a beer in the form of an 
e-gift card, turning virtual goods into real goods.

Forbes CMO leads multichannel effort

Forbes CMO leads multichannel effort

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Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...