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Sheraton debuts digital campaign touting renovations

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Starwood's Sheraton Hotels & Resorts brand launched its first marketing campaign in two years on February 3, calling consumers to "rediscover Sheraton." The campaign encourages travelers to take a fresh look at the hotel brand, which has refurbished many locations following a three-year global brand overhaul.

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...