Homeland Security and Ad Council 'ready' with PSA campaign

Share this article:

The U.S. Department of Homeland Security and the Advertising Council have partnered to produce new public service announcements to support the Ready campaign.

Ready is a national advertising campaign, preparing Americans to respond to emergencies. The PSAs include television, radio, print, Internet and outdoor versions created pro bono by ad agency BBDO New York.

A new TV ad featuring first lady, Laura Bush, has also been unveiled, in which Ms. Bush discusses emergencies preparedness.

All of the new PSAs highlight the fact that many families have not yet taken the necessary preparedness steps, including purchasing an emergency supply kit, making a family emergency plan and learning more about different emergencies and their appropriate responses.

The documentary-style TV and radio ads feature real families discussing their emergency plans-or lack thereof. They will be distributed nationwide via ad network FastChannel and can be viewed on the Ad Council Web site at www.adcouncil.org.

Since its launch in 2003, the Ready campaign has generated more than $593 million in donated media support and has received more than 1.9 billion hits for the site at www.ready.gov.

The campaign also has a complete Spanish language component, including PSAs for all media types and its own website, www.listo.gov.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.