More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
The e-commerce website scrubbed its lists and pumped up its deliverability.
The brand generates serious buzz with a highly targeted campaign.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
The supplier of office equipment and software recently increased the sophistication of its approach to lead gen.
The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye.
Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.
How can an upstart headphone manufacturer penetrate a crowded marketplace?
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
J. J. Keller taps IBM to get smart about its online customers.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.
A Peruvian billboard generates potable water—and business results.
Snap Fitness simplified its franchisee marketing platform; now its network of owners is a network of local marketers.
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.
The Greek yogurt brand looks to distance itself from competitors with a social-focused marketing campaign.
There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.
The iconic brand lets consumers take the wheel to power its People's Car Project.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
"Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes.
Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.
The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate?
NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins.
When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.
Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.
Office Shoes taps email to boost sales with customer-centric communications.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.
Natural Partners fortifies its email marketing campaigns using customer data.
A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website.
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line.
E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.
Email is in the driver's seat at Chevrolet.
Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.
Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
Chaparral Motorsports, a San Bernardino, Calif.-based retailer of motorcycle parts, helmets, gear and tires, wanted to drive transactions from its Facebook fan page. In addition to an e-commerce site and a brick-and-mortar showroom, the company decided it made sense to provide consumers with a Facebook shopping option that was both social and informative.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.