Content Marketing The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Agency Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Multichannel Marketing Metrics That Measure Up

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Digital Marketing Voting on the Right Marketing Metrics

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Digital Marketing New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Data/Analytics Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

Postal One Cataloger's Dim Prospects for Mail Volumes

One Cataloger's Dim Prospects for Mail Volumes

Experienced direct mailers and catalogers enter a new year with well-defined strategies and cutoffs for their house file and prospect mailings.

Direct Mail Mailers Prepare to Turn Down the Volume

Mailers Prepare to Turn Down the Volume

USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.

Mobile Marketing Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

Email Marketing Email: What Should Marketers Expect in 2014?

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.

Email Marketing Email Marketing Jockeys for Relevance

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

Privacy How the Cookie Crumbles

How the Cookie Crumbles

Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.

Data/Analytics Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

Features Got Game?

Got Game?

Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.

Roundtables Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Data/Analytics 5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

Data/Analytics A Chevy Dealer Speeds Up the 7-Year Itch

A Chevy Dealer Speeds Up the 7-Year Itch

Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

Direct Response Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.

Direct Response (In)direct Response

(In)direct Response

Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.

Marketing Strategy Q&A: Jon Arnold, principal, J Arnold & Associates

Q&A: Jon Arnold, principal, J Arnold & Associates

The customer service expert talks about the vital need for collaboration between marketing and sales.

Marketing Strategy How Marketers Can Better Serve the Customer

How Marketers Can Better Serve the Customer

Shredding the barrier between customer service and marketing can create powerful results.

Content Marketing Bank of America Merrill Lynch's Bullish Content Strategy

Bank of America Merrill Lynch's Bullish Content Strategy

One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.

Content Marketing 3 Things Every Content Marketer Better Know

3 Things Every Content Marketer Better Know

As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

Agency The Evolution of Marketing

The Evolution of Marketing

Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Data/Analytics Stepping Up to Big Ticket Sales

Stepping Up to Big Ticket Sales

To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.

Data/Analytics Let Data Take the Lead

Let Data Take the Lead

Data and analytics help marketers find their lead generation rhythm.

Mobile Marketing Q&A: Jay Wright, VP of business development, Qualcomm

Q&A: Jay Wright, VP of business development, Qualcomm

Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.

Mobile Marketing Locating the Mobile Customer

Locating the Mobile Customer

Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.

Data/Analytics New England Patriots' Analytics Team Scores With Fans

New England Patriots' Analytics Team Scores With Fans

The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.

Data/Analytics Let Data Be Your Guide

Let Data Be Your Guide

Three areas of customer analytics that have the biggest impact on marketing results.

Direct Mail Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

The Wildlife Society shares its direct mail strategies.

Direct Mail Direct Mail, Evolved

Direct Mail, Evolved

10 ways to keep printed communications relevant to multichannel customers.

Social Media 3 Ways to Leverage Social Media Marketing

3 Ways to Leverage Social Media Marketing

Use these tips to ensure your B2B social campaign engages.

Social Media Social Marketing Means Business

Social Marketing Means Business

B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.

Caples Awards Caples: Courage Inspires Creativity

Caples: Courage Inspires Creativity

The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.

Mobile Marketing The Skinny on Optimization

The Skinny on Optimization

Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.

Email Marketing Marketers Lag Customers' Mobile Email Adoption

Marketers Lag Customers' Mobile Email Adoption

Finding the resources and executing a sound mobile email strategy has become a marketing priority.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...