In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience
Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory
Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience
Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.
The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.
The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where
Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.
Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale
What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?
Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.
Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer
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