If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.
With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management
The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.
A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.
How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.
The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
A recent study by the NRF and Prosper Insights and Analytics reveals how much consumers are expected to spend this Father's Day and which channels they intend to use to shop
How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time
The direct seller of kitchen tools uses a digital asset management tool to ensure that both its internal employees and external consultants are promoting a consistent brand message
Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.
Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business
Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'
Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign
Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.
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