Metromail Sees Possible Conflict With Henricks' New Job

Tru-Vantage, Mega Systems Settle FTC Charges

Southwestern Chooses Plaut to Implement System

Audio Book Club Signs Agreement With go2net

Yoyodyne Announces Promotions Partners<

Census Director Quits

Lands' End Holiday Sales Jump 14 Percent

Acxiom Reports Record Revenue, Earnings in 3Q

Worldata Buys Back WebConnect From CMP

New Software Offers Store-Specific Customer Data

AlphaGraphics Debuts National Campaign

Company Taps Into $600B Market Touting End-of-Millennium Solution

Advantages Seen in National Media, ValueVision Merger

Cooperation, Feedback Key to Success

Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard

USPS Institutes Shipper Paid Forwarding Service

These Catalogs Fit the Bill, Companies Tout What Sperm Donors Offer

DM Stocks Increase 15.4 Percent in '97

Metromail Continues With Business as Usual, Faber Sees No Additional Burden as He Takes Over For He

Marketers Reach Consumers at Life's Big Events, Ads Target Couples Planning Their Weddings

Mailer's Software Debuts List Enhancement Service

Letters, Week of January 12, 1998

Postal Delivery a Mixed Bag Over Holidays

Firms Grab Up Revenue-Sharing Ventures

Publishers May Feel Heat Over Wording of Soft Offer

CENSUS 2000 Mailers Voice Views on Sampling

Bits and Bytes

AOL Files Suit Against 3 More Spam Companies

Worldata Buys Back WebConnect From CMP Media

Nationwide Boost Direct Response

Infomercial Drives Golf Industry to Repeat Its Success

Online Campaign's Aim Is Payers; Electronic Newsstand Concentrates on Getting Credit Card Numbers

California Considers Spam Ban; Will More States Follow?

American Express Buys Smart Card Technology from Belgian Firm

QVC Completes First Year in Germany, Expects to Break Even in 1999

AMA's Seminar Business Booming In Mexico,Return to Profitability After Recession

Japanese DM Fears More Failures After Forbell Collapse,But Sees Bright Lights

Leading Global Call Center Services

Leading Suppliers in Germany

Leading Suppliers in Japan

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