Creating a retail center that caters to customer needs with tailored and individual customization is the key to a hot-button issue in consumerism
IndaHash, the social influencer marketing app that launched in 2016, is set to release a new cryptocurrency.
From the creation of Drone-as-a-Service to Amazon's adoption of drone delivery, UAVs create a new marketplace for B2C interaction
Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.
These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense
On September 26, Twitter announced that it was doubling the maximum length of tweets from 140 characters to 280-character tweets
Here, the 2016 40 Under 40 winner reveals what she really thinks about data-driven marketing and what she considers her biggest industry challenge to be.
The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack
The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty
ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment
The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences
Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well
The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company's name
The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
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