A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership
The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that
As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge
Earlier today, G2 Crowd released its annual ranking of the World's Top 100 Software Companies for 2018 — a list based on user reviews earned over fiscal year 2017
According to the extensive State of Inbound report, 48 percent of marketers plan to incorporate YouTube into their marketing strategies in 2018
Marketing and sales are positioned to become 2018's dynamic duo when it comes to creating personalized experiences for customers
...my true love gave to me: What...nothing? And Happy Holidays to all our readers! And stay tuned for 2018 resolutions this week
We look at the key role social media has played in creating the conditions for exposing sexual misconduct and placing enormous pressure on brands to respond
Coming off the majorly successful 2016 campaign, "Thanks, 2016...It's Been Weird," Spotify has taken the populous temperature once again and applied it to their 2017 campaign
Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services
For brands, creating a dedicated hashtag to follow is just another way to make sure audiences and consumers are staying engaged with what you're offering
In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal
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