What CMOs Of Tomorrow Need To Focus On Today

What CMOs Of Tomorrow Need To Focus On Today

If the ideal CMO needs anything, they need to be ready and willing to embrace change

Bomb Cyclone Chaos at JFK Undermines Customer Engagement by Airlines

Bomb Cyclone Chaos at JFK Undermines Customer Engagement by Airlines

Consumers have been quick to blame airlines, but the fault lies in poor airport infrastructure

AI And Automotive Retail In 2018: The Future Is Here

AI And Automotive Retail In 2018: The Future Is Here

AI is set to impact almost every part of the automotive business, from marketing to retail

The Monday Stack: New Leadership at SAP Hybris

The Monday Stack: New Leadership at SAP Hybris

Executive changes at SAP Hybris and Act-On, MediaMath ventures into the VC space, and another job for blockchain

Returns And Retargeting: 4 Post-Holiday Marketing Tips

Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retention campaigns

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The first in a series of podcasts featuring DMN Marketing Hall of Femme Honorees

Alexa May Give Voice to Targeted Marketing

Alexa May Give Voice to Targeted Marketing

Amazon may roll out voice-powered ads on its Echo devices

Amazon Sets Sights On Advertising, Google

Amazon Sets Sights On Advertising, Google

Reports suggest Amazon is exploring new ways to compete in the digital ad space

Cloudy With a Chance of Downtime

Cloudy With a Chance of Downtime

Microprocessor flaws mean downtime for the major clouds

Google Chrome Built-In Ad Blocker to Go Live on February 15th

Google Chrome Built-In Ad Blocker to Go Live on February 15th

Is Google building a better web for everybody?

AI Is Streamlining the Workflow of Digital Marketers

AI Is Streamlining the Workflow of Digital Marketers

When data is leveraged strategically, marketing becomes more effective and workflows are streamlined

The Wednesday Stack: GDPR and Other Reasons to be Anxious

The Wednesday Stack: GDPR and Other Reasons to be Anxious

Let's start the New Year with European data regulations and an AI assistant with a sinister (at first glance) name

What Star Wars' C-3PO Can Teach Us About The Future Of AI

What Star Wars' C-3PO Can Teach Us About The Future Of AI

A closer look at IBM Watson's "Science and Star Wars" series

AI and Fashion Marketing: A Perfect Match

AI and Fashion Marketing: A Perfect Match

Alibaba crushed China's Singles Day again, aided this time by AI

Resolved on Better Marketing for 2018: Part Four

Resolved on Better Marketing for 2018: Part Four

We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Three

Resolved on Better Marketing for 2018: Part Three

We asked industry thought-leaders to share their marketing resolutions

Collection: 12 Days Of Holiday Subscription Boxes

Collection: 12 Days Of Holiday Subscription Boxes

Celebrate the season with DMN's quirky collection of festive subscription boxes

How to Use Your CMS for Marketing Automation

How to Use Your CMS for Marketing Automation

Your CMS can be a powerful tool for marketing automation, if you use it right

Resolved on Better Marketing for 2018: Part Two

Resolved on Better Marketing for 2018: Part Two

We asked industry thought-leaders to share their marketing resolutions

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

Resolved on Better Marketing for 2018: Part One

Resolved on Better Marketing for 2018: Part One

We asked industry thought-leaders to share their marketing resolutions

Cartoon: On the 12th Day of Holiday Subscription Boxes...

Cartoon: On the 12th Day of Holiday Subscription Boxes...

...my true love gave to me: What...nothing? And Happy Holidays to all our readers! And stay tuned for 2018 resolutions this week

Cartoon: On the 11th Day of Holiday Subscription Boxes...

Cartoon: On the 11th Day of Holiday Subscription Boxes...

...my true love gave to me: Tchochkes!

Cartoon: On the 10th Day of Holiday Subscription Boxes...

Cartoon: On the 10th Day of Holiday Subscription Boxes...

...my true love gave to me: Scary monsters!

Cartoon: On the 9th Day of Holiday Subscription Boxes...

Cartoon: On the 9th Day of Holiday Subscription Boxes...

...my true love gave to me: My own home farm!

How Social Media Forced Brands to Respond to the #MeToo Movement

How Social Media Forced Brands to Respond to the #MeToo Movement

We look at the key role social media has played in creating the conditions for exposing sexual misconduct and placing enormous pressure on brands to respond

Study: Authenticity Is Key For Personalized Customer Engagement

Study: Authenticity Is Key For Personalized Customer Engagement

When it comes to successful personalization, customers want one thing: authenticity

Cartoon: On the 8th Day of Holiday Subscription Boxes...

Cartoon: On the 8th Day of Holiday Subscription Boxes...

...my true love sent to me: A breath of fresh air!

Facebook Changes Approach to False News

Facebook Changes Approach to False News

Facebook will surround false news with context rather than dispute it

Twitter Promote Mode Shouldn't Be Your Only Paid Social Strategy

Twitter Promote Mode Shouldn't Be Your Only Paid Social Strategy

Twitter is expanding their paid social offerings...but is it worth it?

Cartoon: On the 7th Day of Holiday Subscription Boxes...

Cartoon: On the 7th Day of Holiday Subscription Boxes...

...my true love gave to me: A reason to howl at the moon!

There Is a Santa Claus! (We Have the Technology)

There Is a Santa Claus! (We Have the Technology)

Grown-ups say there is no such thing as Santa Claus. But there is enough IT out there to make the concept work

Holiday Shopping: Travel Trends In 10 Major U.S. Cities

Holiday Shopping: Travel Trends In 10 Major U.S. Cities

Distance makes a difference, but how far do shoppers go for goods?

Cartoon: On the 6th Day of Holiday Subscription Boxes...

Cartoon: On the 6th Day of Holiday Subscription Boxes...

...my true love gave to me: Obsessive popping!

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

One on One: David Meikle on Marketing Procurement

One on One: David Meikle on Marketing Procurement

David Meikle explains why procuring marketing services is not your average procurement challenge

Spotify Ditches Year in Review for Year in Preview b/c We're So Over 2017

Spotify Ditches Year in Review for Year in Preview b/c We're So Over 2017

Coming off the majorly successful 2016 campaign, "Thanks, 2016...It's Been Weird," Spotify has taken the populous temperature once again and applied it to their 2017 campaign

The Monday Stack: GDPR, AI, Keep Watching the Skies

The Monday Stack: GDPR, AI, Keep Watching the Skies

As the 2017 holiday season winds down, GDPR is just around the corner, and AI might be everywhere

Cartoon: On the 5th Day of Holiday Subscription Boxes...

Cartoon: On the 5th Day of Holiday Subscription Boxes...

...my true love gave to me: No news!

Prescriptions for Healthcare Marketing in 2018

Prescriptions for Healthcare Marketing in 2018

Marketers in the healthcare sector will need more tech skills in 2018

Cartoon: On the 4th Day of Holiday Subscription Boxes...

Cartoon: On the 4th Day of Holiday Subscription Boxes...

...my true love gave to me: Inky fingers!

Cartoon: On the 3rd Day of Holiday Subscription Boxes...

Cartoon: On the 3rd Day of Holiday Subscription Boxes...

...my true love gave to me: Flavored floss!

CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Cartoon: On the 2nd Day of Holiday Subscription Boxes...

Cartoon: On the 2nd Day of Holiday Subscription Boxes...

...my true love gave to me: Nail tools!

Net Neutrality: An Important Freedom for Marketers

Net Neutrality: An Important Freedom for Marketers

Mid-market brand marketers will feel the squeeze, and will pass it on to agencies, content creators, and tech providers

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

Cartoon: On the 1st Day of Holiday Subscription Boxes...

Cartoon: On the 1st Day of Holiday Subscription Boxes...

...my true love sent to me: No fuss meals!

One on One: Chris Bondhus on Video and ABM

One on One: Chris Bondhus on Video and ABM

Chris Bondhus explains how Brightcove's video platform can support B2B ABM initiatives

Facebook's Open AR Platform, World Effects Rivals Snapchat Experience

Facebook's Open AR Platform, World Effects Rivals Snapchat Experience

Facebook's AR studio enters open beta, allowing developers to create new user experiences through animation

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

With New Feature, Instagram Makes It Easier to Follow the Brands You Love

With New Feature, Instagram Makes It Easier to Follow the Brands You Love

For brands, creating a dedicated hashtag to follow is just another way to make sure audiences and consumers are staying engaged with what you're offering

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

As audience needs shift, Planet Fitness is exploring new ways to innovate established traditions

One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

The Monday Stack: Wake Up Screaming

The Monday Stack: Wake Up Screaming

GDPR, bots, quantum computing: The future is approaching

With Syte, AI Lets You Shop Almost Anything You See

With Syte, AI Lets You Shop Almost Anything You See

Syte.ai pulls together object recognition, AI, and machine learning to render anything visual "clickable and shoppable"

What #MeToo Means for Brands: Weathering the Storm

What #MeToo Means for Brands: Weathering the Storm

In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal

Vine 2's Coming In 2018, But It's Got Competition

Vine 2's Coming In 2018, But It's Got Competition

After Vine's downfall in 2016, will they have what they need to keep up with today's competition?

4 Tips for Success in the Age of Real-Time Retail

4 Tips for Success in the Age of Real-Time Retail

In-the-moment store management and retail solutions offer increased efficiency and user-friendly appeal

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home and Folgers work together to create a native experiential attraction for the holiday season

Reddit Joins the Sprinklr Portfolio

Reddit Joins the Sprinklr Portfolio

A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel

One on One: Measuring the Creative Spark with Audra Pace

One on One: Measuring the Creative Spark with Audra Pace

Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far

Will Tinder And AI Be A Match Made In Heaven?

Will Tinder And AI Be A Match Made In Heaven?

Tinder's new "Super Likeable" feature is turning to AI to spice up the popular dating app

What Patagonia and REI Can Tell Us About Retail Activism

What Patagonia and REI Can Tell Us About Retail Activism

For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

Our weekly look at marketing tech and ops

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

Google's dynamic approach to chatbot analytics

One on One: Ben Kartzman on Meeting the Creative Challenge

One on One: Ben Kartzman on Meeting the Creative Challenge

Ben Kartzman of Spongecell explains how customer data can be used to decision creative: at scale

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday season's in full swing — and this year, it's more mobile than ever

The Use of AI in Quote-to-Cash

The Use of AI in Quote-to-Cash

Within the industry at large, there is also a growing controversy about what constitutes AI and what constitutes an over-hyped form of data analytics

Facebook Releases Messenger Kids App For Children 13 And Under

Facebook Releases Messenger Kids App For Children 13 And Under

Building apps for children means building with care

DMN 40 Under 40 2017 Event in Images

DMN 40 Under 40 2017 Event in Images

Here's a slideshow from our big night last week

Focus on Key Moments for Social Advertising Success

Focus on Key Moments for Social Advertising Success

Using trigger events and targeting to make social ads more effective

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

6 Tips For Mobile Engagement That Sticks

6 Tips For Mobile Engagement That Sticks

Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

Is the Use of Chatbots Resourceful or Reckless?

Is the Use of Chatbots Resourceful or Reckless?

When chatbots fail to hold meaningful conversations, consumers sometimes become embittered

40Under40 2017: Meghann York, Salesforce

40Under40 2017: Meghann York, Salesforce

Meghann York is the director of product marketing at Salesforce Marketing Cloud

40Under40 2017: Jennifer Wong, TUNE

40Under40 2017: Jennifer Wong, TUNE

Jennifer Wong is the VP of Marketing at TUNE

40Under40 2017: Katelyn Watson, IfOnly

40Under40 2017: Katelyn Watson, IfOnly

Katelyn Watson is the VP of marketing at IfOnly

40Under40 2017: Liz Walton, Yext

40Under40 2017: Liz Walton, Yext

Liz Walton is the VP of marketing at Yext

40Under40 2017: Rebecca Stone, LiveRamp

40Under40 2017: Rebecca Stone, LiveRamp

Rebecca Stone is the VP of marketing at LiveRamp

40Under40 2017: Sylvia Vaquer, SocioFabrica

40Under40 2017: Sylvia Vaquer, SocioFabrica

Sylvia Vaquer is the co-founder and Chief Creative Officer of SocioFabrica

40Under40 2017: Julia Stead, Invoca

40Under40 2017: Julia Stead, Invoca

Julia Stead is the VP of marketing at Invoca

40Under40 2017: Chris Savage, Wistia

40Under40 2017: Chris Savage, Wistia

Chris Savage is the co-founder and CEO of Wistia

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

Banita Sarwar is the director of global digital personalization and eCommerce at Starwood Hotels and Resorts Worldwide

40Under40 2017: Kelly Jo Sands, Ansira

40Under40 2017: Kelly Jo Sands, Ansira

Kelly Jo Sands is the EVP of marketing technology at Ansira.

40Under40 2017: George Popstefanov, PMG

40Under40 2017: George Popstefanov, PMG

George Popstefanov is the founder and CEO of PMG

40Under40 2017: Nyma Quidwai, Blue Water Ads

40Under40 2017: Nyma Quidwai, Blue Water Ads

Nyma Quidwai is the senior director of media at Blue Water Ads

40Under40 2017: Leah Pope, Datorama

40Under40 2017: Leah Pope, Datorama

Leah Pope is the CMO at Datorama

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

Jessica Nordt is the senior manager of digital product at The Ritz-Carlton Hotel Company

40Under40 2017: Jennifer Maul, Carter BloodCare

40Under40 2017: Jennifer Maul, Carter BloodCare

Jennifer Maul is the director of marketing at Carter BloodCare

40Under40 2017: Paige Musto, Act-On

40Under40 2017: Paige Musto, Act-On

Paige Musto is the VP of Marketing at Act-On.

40Under40 2017: Amy Liu, Clarifai

40Under40 2017: Amy Liu, Clarifai

Amy Liu is the director of marketing at Clarifai

40Under40 2017: Christopher Lorn, Philip Morris International

40Under40 2017: Christopher Lorn, Philip Morris International

Christopher Lorn is the head of digital strategy at Philip Morris International

40Under40 2017: Monica Koedel, Cisco

40Under40 2017: Monica Koedel, Cisco

Monica Koedel is the director of digital experience in global virtual sales & customer success at Cisco

40Under40 2017: Kevin Knight, Experticity

40Under40 2017: Kevin Knight, Experticity

Kevin Knight is CMO of Experticity

40Under40 2017: Allana Helland, C&W Services

40Under40 2017: Allana Helland, C&W Services

Allana Helland is the director of marketing at C&W Services.

40Under40 2017: Gaurav Jaiswal, SAP Digital

40Under40 2017: Gaurav Jaiswal, SAP Digital

Gaurav Jaiswal is VP of digital portfolio & business development at SAP Digital

40Under40 2017: Courtney Goldstein, Comcast

40Under40 2017: Courtney Goldstein, Comcast

Courtney Goldstein is SVP of digital sales & marketing at Comcast

40Under40 2017: Aaron Goldman, 4C

40Under40 2017: Aaron Goldman, 4C

Aaron Goldman is CMO at 4C

Page 1 of 571

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above