Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts
Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote
While the concept of "set it and forget it" might work well for cooking techniques or possibly the stock market, it doesn't work for marketing or technology.
Whether we are ready for it or not, virtual reality is causing marketers to turn their heads and take notice of its ever-growing presence.
In today's fast-paced world, people rely on technology to improve the efficiency of their work. It could have the opposite effect
Creating a retail center that caters to customer needs with tailored and individual customization is the key to a hot-button issue in consumerism
IndaHash, the social influencer marketing app that launched in 2016, is set to release a new cryptocurrency.
From the creation of Drone-as-a-Service to Amazon's adoption of drone delivery, UAVs create a new marketplace for B2C interaction
Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.
These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense
On September 26, Twitter announced that it was doubling the maximum length of tweets from 140 characters to 280-character tweets
Here, the 2016 40 Under 40 winner reveals what she really thinks about data-driven marketing and what she considers her biggest industry challenge to be.
The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack
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