Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

YouTube and Ticketmaster? The perfect frenemyship.

If You're Not Automating Your Email Campaigns, Who Are You?

If You're Not Automating Your Email Campaigns, Who Are You?

Email isn't just a marketing tool. It's still big business

Music and Massages: Voices from Dreamforce #3

Music and Massages: Voices from Dreamforce #3

Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts

Post Original Content on Social Media

Post Original Content on Social Media

Original outstrips curated content for social media marketing

Democracy, Diversity: Voices from Dreamforce #2

Democracy, Diversity: Voices from Dreamforce #2

Women in the workforce and technology for all. With added AI

Cartoon: The Connected Consumers

Cartoon: The Connected Consumers

Shop online, pick up in person, compare prices: Always connected

What About the Workers?: Voices from Dreamforce #1

What About the Workers?: Voices from Dreamforce #1

Is the My Salesforce concept partly a way to encourage workers to operationalize the platform?

With Q3 Snap Shares Down, Now Could Be the Time to Buy Ad Space

With Q3 Snap Shares Down, Now Could Be the Time to Buy Ad Space

Marketers shouldn't invest too much activity into Snapchat, but the platform is still a hotspot for advertisers

My Einstein, My Lightning, All Mine (Part 2): Live From Dreamforce

My Einstein, My Lightning, All Mine (Part 2): Live From Dreamforce

Democratizing access to AI, and to tech careers

Why Marketing Through Mixed Reality Works

Why Marketing Through Mixed Reality Works

Trigger is leading the mixed reality space. But the question is: Does all that fan engagement leads to increased sales?

My Einstein, My Lightning, All Mine: Live From Dreamforce

My Einstein, My Lightning, All Mine: Live From Dreamforce

A round-up of some new products and product enhancements announced at Dreamforce

Salesforce Says OK Google: Live from Dreamforce

Salesforce Says OK Google: Live from Dreamforce

Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote

5 Pitfalls of a "Set It and Forget It" Strategy

5 Pitfalls of a "Set It and Forget It" Strategy

While the concept of "set it and forget it" might work well for cooking techniques or possibly the stock market, it doesn't work for marketing or technology.

AI for B2B: "Throw Your Hat in the Ring"

AI for B2B: "Throw Your Hat in the Ring"

Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down

The Monday Stack: Technology is the Content Being Marketed

The Monday Stack: Technology is the Content Being Marketed

Our weekly look at marketing technology and ops

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

Whether we are ready for it or not, virtual reality is causing marketers to turn their heads and take notice of its ever-growing presence.

Cartoon: Chain of Fool

Cartoon: Chain of Fool

Here's one data-free approach to the supply chain

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

Senior Research Director Gil Canare talks process and technology

The Scientific Approach to Relationship Marketing

The Scientific Approach to Relationship Marketing

In the absence of a crystal ball, marketers can now apply AI solutions to identify which visitors are worth pursuing.

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

Advanced analytics, incorporating machine learning, is becoming an important route to growth

SAP: A CMO With a Purpose

SAP: A CMO With a Purpose

2016 DMN Hall of Femme honoree ascends to the top marketing position at SAP, and is looking to scale the company's commitment on societal issues

Using Storytellers, Xerox Innovates On Presenting Technology to the World

Using Storytellers, Xerox Innovates On Presenting Technology to the World

The idea to use literary figures to showcase a communications project for Xerox was a bold one.

Where Your Digital Ads Are At

Where Your Digital Ads Are At

Pixel tracking can help brands know where their ads are ending up

Your Technology is Making You Inefficient and Here's Why

Your Technology is Making You Inefficient and Here's Why

In today's fast-paced world, people rely on technology to improve the efficiency of their work. It could have the opposite effect

The Monday Stack: ABM for Agencies

The Monday Stack: ABM for Agencies

Our weekly look at marketing technology and ops

Saying Goodbye to Passive Shopping: How One Brand is Changing the Face of Retail

Saying Goodbye to Passive Shopping: How One Brand is Changing the Face of Retail

Creating a retail center that caters to customer needs with tailored and individual customization is the key to a hot-button issue in consumerism

Walmart Brings the Shelfbots

Walmart Brings the Shelfbots

Shelf-scanning robots set the stage for a better customer experience

Cartoon: The Wish Granters

Cartoon: The Wish Granters

Your wishes might come true, powered by AI of course

Marketing App IndaHash Set to Release New Cryptocurrency for Social Influencers

Marketing App IndaHash Set to Release New Cryptocurrency for Social Influencers

IndaHash, the social influencer marketing app that launched in 2016, is set to release a new cryptocurrency.

3 Tips to Help Any Retailer Master the Pop-Up Shop Trend

3 Tips to Help Any Retailer Master the Pop-Up Shop Trend

Here are a few tips to help your brand and business make the best use of the pop-up store phenomenon.

Facebook, Twitter Step Up Ad Transparency

Facebook, Twitter Step Up Ad Transparency

Congressional inquiries concentrate corporate minds wonderfully

From Pumpkin Spice Metrics to Year-Round Loyalty

From Pumpkin Spice Metrics to Year-Round Loyalty

The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data

Looking Ahead, Drones Will Take Marketing Up, Up, and Away

Looking Ahead, Drones Will Take Marketing Up, Up, and Away

From the creation of Drone-as-a-Service to Amazon's adoption of drone delivery, UAVs create a new marketplace for B2C interaction

Tying the Physical and Digital in NFC

Tying the Physical and Digital in NFC

The number of NFC-enabled smartphones is expected to grow from 50 million worldwide to as many as two billion by the end of this year.

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

Our weekly look at marketing technology and ops

The 8 eCommerce Trends That Will Dominate 2018

The 8 eCommerce Trends That Will Dominate 2018

Over half of Americans now say they prefer to shop online, and eCommerce is increasing 23% year-over-year.

Welcome to Retail Week

Welcome to Retail Week

Retail is back, but it's digital and data-driven

3D Marketing with Holograms

3D Marketing with Holograms

Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.

The Rise of Product Analytics

The Rise of Product Analytics

Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

SAP Hybris: Finally a Marketing Cloud

SAP Hybris: Finally a Marketing Cloud

Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

One on One: The Customer is Fundamental, says Marco Scognamiglio

One on One: The Customer is Fundamental, says Marco Scognamiglio

The RAPP global CEO talks about staying relevant to customers on a real-time basis

DMN Announces This Year's 40Under40 Winners

DMN Announces This Year's 40Under40 Winners

These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.

How to Make Sense of KPIs and Find Your Story in Data

How to Make Sense of KPIs and Find Your Story in Data

A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense

Twitter Doubles Up: How Will 280-Character Tweets Impact Brands?

Twitter Doubles Up: How Will 280-Character Tweets Impact Brands?

On September 26, Twitter announced that it was doubling the maximum length of tweets from 140 characters to 280-character tweets

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

Our weekly column about marketing tech and ops

Marketing Experts-as-a-Service

Marketing Experts-as-a-Service

Torchlite offers a way to bolster your marketing and ops team without actually recruiting staff

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.

Live from DMA &Then: Adam Lefebvre and Bill Mattran of SPC

Live from DMA &Then: Adam Lefebvre and Bill Mattran of SPC

Adam and Bill talk about dramatic, data-driven transformations in the print and direct mail space

Live from DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

Our weekly column about marketing tech and ops

Live from DMA &Then: Brent Bird of Workfront

Live from DMA &Then: Brent Bird of Workfront

Brent Bird talks marketing workflow management and the state of work, now and future

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

Intercom is all about speaking to customers as if they're known individuals

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

From MarTech 2017, some big themes: and some things which might blow them out of the water

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

The move by the software giant shines a spotlight on customer identity management

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

Our weekly column on marketing tech and ops

Inbound ABM is a Thing

Inbound ABM is a Thing

ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

At New York Advertising Week, brands reaffirmed building on first-party data for success

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

Hallmark Business Connections helped Walgreens thank some very special customers

Giving More Control to Advertisers on Facebook

Giving More Control to Advertisers on Facebook

Facebook is working to improve brand safety

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

The CEO of SundaySky explains how video can be individually personalized at moment of rendering

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

The Monday Stack: Taking No Hostages

The Monday Stack: Taking No Hostages

Our weekly column on marketing tech and ops

Keys to Optimizing ABM

Keys to Optimizing ABM

ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week

How BlueConic's CDP Works

How BlueConic's CDP Works

BlueConic brings a distinctive profile to the increasingly competitive consumer data platform space

One on One: Vivek Sharma on Experience Generation

One on One: Vivek Sharma on Experience Generation

Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

Toyota Turns to Twitter for Mood Marketing

Toyota Turns to Twitter for Mood Marketing

How tweeting with emojis generates personalized "mood" video experiences

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

The Monday Stack: All ABM, All the Time?

The Monday Stack: All ABM, All the Time?

Our weekly column about marketing tech and ops

Mainstreaming Mixed Reality

Mainstreaming Mixed Reality

Microsoft, Apple, and Google are bringing mixed reality within reach of consumers, and marketers

Facebook: Smart About Ads, Dumb About Fake News

Facebook: Smart About Ads, Dumb About Fake News

Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?

LinkedIn Extends Ad Reach

LinkedIn Extends Ad Reach

Introducing Audience Network, LinkedIn enables greater reach for advertisers

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

RCS To Set a New Standard for Mobile Marketing

RCS To Set a New Standard for Mobile Marketing

What does the Rich Communications Service standard mean for mobile marketing?

Lesson Planet's Email Marketing Program Makes the Grade

Lesson Planet's Email Marketing Program Makes the Grade

The online curriculum resource relies on email to educate people on its site's functionality and drive conversion

CMO Q&A: Penny Wilson, Hootsuite

CMO Q&A: Penny Wilson, Hootsuite

Penny Wilson of Hootsuite identifies social as the key element in her marketing stack

CMO Q&A: Sara Spivey, Bazaarvoice

CMO Q&A: Sara Spivey, Bazaarvoice

Sara Spivey, Bazaarvoice CMO, talks about the importance of measurement, and her belief in a "best-of-breed" marketing stack

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

Here, the 2016 40 Under 40 winner reveals what she really thinks about data-driven marketing and what she considers her biggest industry challenge to be.

CMO Q&A: Curtis Tingle, Valassis

CMO Q&A: Curtis Tingle, Valassis

Valassis CMO Curtis Tingle says data is like "oxygen" for today's marketer

CMO Q&A: Joanna O'Connell, MediaMath

CMO Q&A: Joanna O'Connell, MediaMath

A 2017 Hall of Femme honoree, Joanna O'Connell talks about her route from marketer to CMO via an analyst role

CMO Q&A: Barbara Martin Coppola, Grubhub

CMO Q&A: Barbara Martin Coppola, Grubhub

The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack

CMO Q&A: Leah Pope, Datorama

CMO Q&A: Leah Pope, Datorama

Leah Pope, CMO at Datorama, discusses the importance of a sales-oriented marketing team

CMO Q&A: Antonio Sciuto, Nestlé Waters

CMO Q&A: Antonio Sciuto, Nestlé Waters

EVP Brands and CMO at Nestlé Waters, Antonio Sciuto, on how his move to marketing was driven by blurring lines between marketing and sales

CMO Q&A: Katie Bisbee, DonorsChoose.org

CMO Q&A: Katie Bisbee, DonorsChoose.org

The 2016 Marketing Hall of Femme honoree shares her biggest marketing challenge and how she got started in the field.

CMO Q&A: Jamie Moldafsky, Wells Fargo

CMO Q&A: Jamie Moldafsky, Wells Fargo

The 2016 Marketing Hall of Femme honoree shares what led her to a career in marketing and what she considers to be her biggest industry challenge

Welcome to CMO Week

Welcome to CMO Week

DMN dedicates this week to finding out how CMOs got where they are today

The Monday Stack: Takes a Holiday

The Monday Stack: Takes a Holiday

Our column on marketing technology and ops is on summer break

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