How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.
The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
A recent study by the NRF and Prosper Insights and Analytics reveals how much consumers are expected to spend this Father's Day and which channels they intend to use to shop
How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time
The direct seller of kitchen tools uses a digital asset management tool to ensure that both its internal employees and external consultants are promoting a consistent brand message
Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.
Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business
Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'
Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign
Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.
In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience
Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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