Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

A new study finds that despite the improving economy, millennials remain cautious.

This Should Be Exigency's Last Gasp, Mailers Say

This Should Be Exigency's Last Gasp, Mailers Say

A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.

Exigency Marches On!

Exigency Marches On!

PRC OKs $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months.

Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

Is Amazon Really Bigger Than Walmart?

Is Amazon Really Bigger Than Walmart?

Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

Holiday Emails Were Deployed Early in 2014

Holiday Emails Were Deployed Early in 2014

Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.

Autodialers on High Alert Over FCC Ruling

Autodialers on High Alert Over FCC Ruling

Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

Amazon Makes Pitch for Drone Airspace

Amazon Makes Pitch for Drone Airspace

In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.

The Approaching New Mobile Season Heats Up on Social

The Approaching New Mobile Season Heats Up on Social

New devices from Motorola and OnePlus spark excitement—and debate—ahead of anticipated fall releases.

USPS's Reblin Talks About Digital Mail's Arrival in NYC this Fall

USPS's Reblin Talks About Digital Mail's Arrival in NYC this Fall

Eager to establish mail as an integrated marketing channel, the Postal Service will introduce digital mail to New York in October. VP of Innovation and New Products Gary Reblin shares the details.

7 Ways to Build Brand Value

7 Ways to Build Brand Value

Be different, be nimble, and be articulate with your brand proposition.

Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

Ebay Dumps Same-Day Delivery

Ebay Dumps Same-Day Delivery

Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

A Day in the Life of Scott Brinker: Marketing Technologist

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.

Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

A Day in the Life of Marketing

A Day in the Life of Marketing

We reveal how marketing leaders from eight organizations set their schedules for success.

A Day in the (Editorial) Life of Marketing

A Day in the (Editorial) Life of Marketing

Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Which Is Sexier, Data or Customer Experience?

Which Is Sexier, Data or Customer Experience?

Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

Answering 3 Key Questions About Video

Answering 3 Key Questions About Video

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

The Rise of the Innovation Center

The Rise of the Innovation Center

It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

The 5 R's of Marketing to Millennials

The 5 R's of Marketing to Millennials

Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

A Few Lessons for Back-to-School Marketing Campaigns

A Few Lessons for Back-to-School Marketing Campaigns

Here are some recent stats to help retail marketers make the grade this fall.

In-App Fraud Projected to Cost Marketers $1 Billion This Year

In-App Fraud Projected to Cost Marketers $1 Billion This Year

More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

Interactivity and added options for brand engagement highlight the new options.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

An Historic Week for E-Commerce?

An Historic Week for E-Commerce?

Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

These days, 70% of stay-at-home dads do so by choice.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

The marketing and branding consultant seeks to strengthen its digital chops.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Trion Announces Mobile Enhancements

Trion Announces Mobile Enhancements

The mobile video advertising company claims to be the first to offer adhesive native video with sound across all mobile devices.

Will Jet.com Fly?

Will Jet.com Fly?

E-commerce players with intimate knowledge of Amazon think Marc Lore may have the time, money, and business model to keep the new marketplace aloft.

The Quirks of Successful Young Marketers

The Quirks of Successful Young Marketers

With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

A Seamless App Experience or Bust

A Seamless App Experience or Bust

70% of respondents say the performance of a mobile app impacts their perception of the retailer.

Prime Day Really WAS Pre-Black Friday

Prime Day Really WAS Pre-Black Friday

Nearly a third of women in an online shopping community said they used Amazon's one-day sale to begin their Christmas shopping.

Mavericks of Marketing

Mavericks of Marketing

DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers taking the industry by storm.

Ad Tech Companies Reap Bulk of Programmatic Payouts

Ad Tech Companies Reap Bulk of Programmatic Payouts

The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.

3 Tips For Non-Political Marketing During the Presidential Elections

3 Tips For Non-Political Marketing During the Presidential Elections

Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

A DMN reader explains how we should look at modern marketing.

4 Key Social Don'ts to Complement Your Do's

4 Key Social Don'ts to Complement Your Do's

Savvy brands create fans like they make friends. In marketing, as in life, it's all about being genuine.

Forrester: A Top-Notch Customer Experience Is a Sure Revenue Builder

Forrester: A Top-Notch Customer Experience Is a Sure Revenue Builder

A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.

The Profitable CFO-CMO Partnership [Infographic]

The Profitable CFO-CMO Partnership [Infographic]

Together, the two executives can produce sweet results.

Study Up on Omnichannel to Ace This Back-to-School Season

Study Up on Omnichannel to Ace This Back-to-School Season

Consumers are already starting their back-to-school shopping. Has your brand done its homework?

Prime Day Volume Nears Black Friday's for Third-Party Sellers

Prime Day Volume Nears Black Friday's for Third-Party Sellers

Online sales were 97% of what they did on the first big Christmas shopping day, and 60% of Cyber Monday's.

Amazon Makes a Statement with Prime Day

Amazon Makes a Statement with Prime Day

Not all social mentions were kind to Amazon, but mentions were up 50% and sales increased 80%. Most of all, Jeff Bezos and company got the jump on the competition.

General Electric Experiments With Emoji Marketing

General Electric Experiments With Emoji Marketing

A new standard communication helps GE connect with highly coveted consumers—millennials.

Is Marketing Discriminatory?

Is Marketing Discriminatory?

In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

CMO says the Sageview funding is validation of the future of account-based marketing.

Two (or More) Can Play at Prime Day

Two (or More) Can Play at Prime Day

Walmart joins the party and thousands of retailers look to bask in the glow of Amazon's big event.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Four Campaigns Unworthy of the Final Rose

Four Campaigns Unworthy of the Final Rose

It's time to send these marketing practices back home in the limo.

Crimson Hexagon Gets Access to Tumblr Firehose

Crimson Hexagon Gets Access to Tumblr Firehose

The social media analysis platform gains ability to ID brand mentions and conversation volumes.

Unruly Offers 30-Second Pay Format for Videos

Unruly Offers 30-Second Pay Format for Videos

The expanded cost per completed view model is three times longer than what Facebook just offered.

Social Buying Will Boost E-Com Sales to $1.7 Billion

Social Buying Will Boost E-Com Sales to $1.7 Billion

Buy buttons blooming on Instagram and Pinterest will have an immediate impact on purchase volume, says a British researcher.

PerformLine Debuts Remediation Tool for Regulated Marketers

PerformLine Debuts Remediation Tool for Regulated Marketers

Workflow 3.0 gives marketers a chance to fix out-of-compliance messaging before fines are levied.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

The job matching site's new email strategy has all of the right credentials.

Healthcare Providers' Websites Are Under the Weather

Healthcare Providers' Websites Are Under the Weather

71% of Internet users say healthcare providers' websites could be more helpful.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

The online cash-for-used-gadgets company values technology, testing, and timing.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Comcast to Test New Streaming Service

Comcast to Test New Streaming Service

For an extra $15 a month, Stream lets Xfinity customers watch live programming on TVs, PCs, and devices.

Why Are Some Companies so Good at Bad Experiences?

Why Are Some Companies so Good at Bad Experiences?

Or perhaps it's better to ask why some executives find it so hard to look at experiences from the customer's point of view.

3 Truths About Millennials and Gaming

3 Truths About Millennials and Gaming

With gaming now mainstream, there are a few general insights marketers need to know before courting the elusive millennial gamer.

Postal Service Gets Low Marks for 2014 Performance

Postal Service Gets Low Marks for 2014 Performance

It comes up short on seven out of eight service goals. Labor costs and unrealized efficiencies from plant consolidations are blamed.

Heitkamp Intros Bill to Improve Rural Mail Delivery

Heitkamp Intros Bill to Improve Rural Mail Delivery

The proposed legislation seeks to preserve six-day delivery and put obstacles in the way of closing rural Post Offices.

Don't Forget About "H2H" in Email Marketing

Don't Forget About "H2H" in Email Marketing

It's time to think less like a marketer and more like a human.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Looks like the mobile and social waves are gaining momentum.

Three Tips for Video Marketing

Three Tips for Video Marketing

How Greater Fort Lauderdale CVB projected success for its complex activation campaign

Search Makes Aggressive Shift to Mobile

Search Makes Aggressive Shift to Mobile

Q2 figures show YoY spending increases of 71% for smartphones and 22% for tablets; Google takes back share from Bing.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Newsflash: Pinterest Is Not a Social Network

Newsflash: Pinterest Is Not a Social Network

Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?

Evergage Announces MVT Capabilities

Evergage Announces MVT Capabilities

The new tool aims to help digital marketers optimize digital experiences.

RedPoint Ascends to the Cloud

RedPoint Ascends to the Cloud

The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.

Prime Day Won't Be Black Friday

Prime Day Won't Be Black Friday

But it may turn out to be a seminal event in e-commerce promotion and loyalty club recruitment.

Acxiom Taps Allen as President of Marketing Services

Acxiom Taps Allen as President of Marketing Services

The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.

Subway Goes Viral for All the Wrong Reasons

Subway Goes Viral for All the Wrong Reasons

As its famous spokesman comes under fire, the sub shop goes into full crisis control.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Buyable Pins? Doable.

Buyable Pins? Doable.

Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.

Epsilon Hires Powers to Direct Strategy

Epsilon Hires Powers to Direct Strategy

An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.

Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

Marketers Should Opt In to a Top-Notch Engagement Strategy

Marketers Should Opt In to a Top-Notch Engagement Strategy

The average push notification opt-in rate is 62%.

Why Marketers Should Keep Sending Emails

Why Marketers Should Keep Sending Emails

Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.

Send More Emails, Make More Money

Send More Emails, Make More Money

Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

USAA and Amazon Remain Tops in Web Experience

USAA and Amazon Remain Tops in Web Experience

One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...