Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
Consider these factors when designing and delivering rich content and user experiences over mobile.
Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
From its channel experiences to its approach to personalization, the retailer puts customers first.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
What cultural anthropology can tell you that lightning-speed data analysis can't.
Marketers aim to score customers, but fail to assist.
One in five say they pay little or no attention to nasty comments or complaints.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
With YouTube as with life, sometimes the hardest part is just showing up.
Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
Direct mail is far from obsolete, and investing in it could save the USPS.
Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
The ratings company appoints a new CMO and chief digital marketing officer.
What marketers need to know to craft the perfect one-liner.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
How the good, the bad, and the ugly customer experiences impact your business.
Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.
Building personal connections with customers drives the greatest value for a brand.
Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.
4 brands talk about what it takes to be a truly omnichannel retailer
Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.
The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.
Now known as Avention, the company launches a natural language search solution it hails as "like Google for businesses."
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
Organizations have reams of internal customer data; it's time to use it to personalize their marketing.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.
How the Academy Awards and other major events help marketers build customer relationships.
Rapper J. Cole brings experiential marketing to the music industry—and strikes Gold as a result.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
The software provider integrates two of its services to form a clear mobile mandate.
Email, social, and mobile are 2014's main marketing acts.
Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
The recent hype about messaging apps underscores the SMS marketing opportunities.
User-initiated cost-per-engagement ad units are not only consumer-friendly, but also can help marketers determine actual interactions with display ads.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.
Profits drop by $441 million in the retailer's fourth quarter due to the calamitous breach in customer data files.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
The social network's four-year-old competitor to Gmail falls flat on its, well, Facebook.
How the two departments can co-write valuable insight for buyers.
The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.
Yahoo Gemini aims to improve native advertising across Yahoo's network.
The former SapientNitro VP will take over the consumer products and retail group.
Social is this natural food brand's prime ingredient.
The ex-digital marketing chief at JP Morgan Chase moves into the software business.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
The daily deal extravaganza may have finally met a plateau, but online coupons are still alive and (sometimes) well.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
The White House shines a bright light on frivolous patent infringement suits, urging the introduction of rule changes and online help for unwitting defendants.
The future looks bright for marketers' budgets.
Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.
How marketers can gain consumer trust and keep their own personal information secure.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.
Tool uses image analysis to identify targeted content, not text or pixel matching.
Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.
The emerging role of chief marketing technologist makes an impact on business.
As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Even the right text or email sent at the wrong time could be costly.
Actionable social CRM comes to Infor through a new partnership with AwernessHub.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
Customer satisfaction with online retail is at the lowest level in 12 years, though overall retail satisfaction continues to rise.
Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.
Tips to help ensure the success of your global multichannel marketing initiatives.
Wireless industry veteran Mary Clark is promoted to CMO of the international mobile communications company.
The company promises more relevant communications via embedded predictive analytics and open access across several cloud-based databases.
Brand navigation can work; here are three ways to ensure that it does.
Sunrise Senior Living created a responsive Web experience based on user preferences.
When it comes to attracting and retaining customers, increased engagement is the Holy Grail.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
Cart abandonment emails are getting more creative to encourage potential customers to take a second look at those deserted online shopping carts.
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