Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

MeritDirect Acquires Lewis Direct

MeritDirect Acquires Lewis Direct

The deal brings Merit a new talent pool and business capabilities.

A Tale of Two Customer Experiences

A Tale of Two Customer Experiences

No use crying over spilled wine—at least not after the customer experience I had.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

Smartphone Growth Slows by More Than Half

Smartphone Growth Slows by More Than Half

IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Retailers will account for more than a fifth of that, followed by automotive and financial services.

The Ever-Changing Role of the Chief Marketer

The Ever-Changing Role of the Chief Marketer

Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

Don't Text and Drive; Do Text and Market

Don't Text and Drive; Do Text and Market

85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Retailigence keeps tabs on product availability at more than two million stores.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

People Would Rather Wait Than Pay for Packages

People Would Rather Wait Than Pay for Packages

Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.

Marketing Strategy for the 2015 Customer

Marketing Strategy for the 2015 Customer

The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

Creativity, data, measurement, and mobile are the social network's main pillars.

New CMO Says Postal Service Has Data Act Together

New CMO Says Postal Service Has Data Act Together

Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.

C'mon, Touch Me

C'mon, Touch Me

TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

Readers Sound Off on the Digital Postal Service

Readers Sound Off on the Digital Postal Service

Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.

Brennan Declares the Dawning of a 'Mail Revolution'

Brennan Declares the Dawning of a 'Mail Revolution'

In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.

Marketers' New Mission: Corporate Vision Statements

Marketers' New Mission: Corporate Vision Statements

Compose their company's brand promise is just the beginning.

A Bit of Insight Into Customer Analytics

A Bit of Insight Into Customer Analytics

Turns out that a few small details can make a big impact on your customers—and their decisions.

Organizational Alignment Succeeds or Fails Through Incentives

Organizational Alignment Succeeds or Fails Through Incentives

"Incentive compensation is the third rail in marketing, product [management], and sales alignment."

Oversight Committee Wants USPS Explanation on Competitive Products

Oversight Committee Wants USPS Explanation on Competitive Products

Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.

Bots Overtake People on the Web

Bots Overtake People on the Web

Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.

Test Drives Aren't Just for Cars

Test Drives Aren't Just for Cars

Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

Siloed marketing will melt away engagement and purchase opportunities.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

GumGum Names Plomion Marketing Chief

GumGum Names Plomion Marketing Chief

The Chango veteran moves from programmatic to in-image advertising.

Walmart Tests $50 Unlimited Shipping Service

Walmart Tests $50 Unlimited Shipping Service

It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.

The Plight of the Man in the Plaid Jacket

The Plight of the Man in the Plaid Jacket

The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.

8 Digital Transformation Tips

8 Digital Transformation Tips

Innovation takes more than just technology; it takes people.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Zeta Updates Its Customer Lifecycle Platform

Zeta Updates Its Customer Lifecycle Platform

The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

Union Chief: Invest Smarter and Keep Postal Rates Lower

Union Chief: Invest Smarter and Keep Postal Rates Lower

NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.

Goldstar Taps Altruism to Double Its Referral Revenue

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.

Postal Workers to March for Expanded Hours, Services

Postal Workers to March for Expanded Hours, Services

Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.

FTC: Direct Sales of Autos Should Be the Consumer's Choice

FTC: Direct Sales of Autos Should Be the Consumer's Choice

In a blog, the Federal Trade Commission questions the validity of state laws that shut down direct sales of Tesla electric cars.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

59 million U.S. adults are tuning in to video at least once a month, a study finds.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

A personal touch can ignite conversations, build relationships—and boost sales.

Study: Mobile Campaigns Drive Twice the Sales of Desktop

Study: Mobile Campaigns Drive Twice the Sales of Desktop

A mobile ad platform releases what it claims is the first true benchmarking of the channel's impact on in-store sales.

.ngo Domain Launches for Nonprofits

.ngo Domain Launches for Nonprofits

The operator of .org launches a new top-level domain that serves as a validator for nonprofit status.

Marketing Is Changing. Are You Keeping Up?

Marketing Is Changing. Are You Keeping Up?

Avanade's CMO asks and answers questions troubling many marketing leaders today.

Marketing's All About Change, Connections, and Engagement in 2015

Marketing's All About Change, Connections, and Engagement in 2015

Finance giant Amex reveals how to stay current and grow with your customers.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

Marketers need to deliver measurable results that show the value of marketing.

Postal Service Posts $1.5 Billion Loss in Q2

Postal Service Posts $1.5 Billion Loss in Q2

Standard Mail volumes showed a slight decline in the three-month period, but increased by 564 million pieces in the first half of USPS's fiscal year.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

Spotify Plans Move Into Video

Spotify Plans Move Into Video

It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.

The Small Business Owner: A One-Man Band [Infographic]

The Small Business Owner: A One-Man Band [Infographic]

Finding new customers and retaining existing ones isn't every owner's forte.

Uncovering Hidden Media Channels

Uncovering Hidden Media Channels

The most effective or profitable channels aren't always the ones you expect.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

Consumers make irrational purchase decisions; help them choose you.

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

Postal Rate Increases Approved by PRC

Postal Rate Increases Approved by PRC

New Standard Mail prices, up an aggregate 1.937%, take effect May 31. Mail promotional programs for 2015 will proceed as scheduled.

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

The silver lining to look for from today's marketing clouds: context.

Get Ready for Genetically Modified Content

Get Ready for Genetically Modified Content

Highspot introduces "content genomics," which codes and tracks each element of sales collateral for effectiveness.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

What if the Postal Service Reemerged as a Digital Startup?

What if the Postal Service Reemerged as a Digital Startup?

New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?

Digital's Fine Line Between Creepy and Cool

Digital's Fine Line Between Creepy and Cool

"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.

Marketing in the Era of Hyperadoption

Marketing in the Era of Hyperadoption

Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."

Individual Users Can Now Buy SAP Online

Individual Users Can Now Buy SAP Online

The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.

Star Wars Marketing Continues to Take Over Twitter

Star Wars Marketing Continues to Take Over Twitter

Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?

Will Marketers Become Intel Producers Instead of Intel Consumers?

Will Marketers Become Intel Producers Instead of Intel Consumers?

Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.

5 Commercials That Remind Us Why Moms Are the Best

5 Commercials That Remind Us Why Moms Are the Best

Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.

Cochrane Named Acting CMO of Postal Service

Cochrane Named Acting CMO of Postal Service

The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.

Personalization Redux

Personalization Redux

How "personal" should you get with customers? It depends.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

10 Years, 12 Brands, and Thousands of Hours of DRTV

10 Years, 12 Brands, and Thousands of Hours of DRTV

Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Data Migration's Challenges

Data Migration's Challenges

91% of businesses engage in data migration projects and 85% experience significant problems from them.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

American Express Debuts the Plenti Coalition Loyalty Card

American Express Debuts the Plenti Coalition Loyalty Card

AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.

Rising Stars Dish on What's New and Next in Marketing

Rising Stars Dish on What's New and Next in Marketing

Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.

Has First Class Mail's Plummet Stabilized?

Has First Class Mail's Plummet Stabilized?

A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.

B2B-Style CRM Comes to B2C

B2B-Style CRM Comes to B2C

It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.

Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

One chief marketer breaks down the unique benefits found in only social media metrics.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Monetizing Content Marketing

Monetizing Content Marketing

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

But We Did It This Way: Answers

But We Did It This Way: Answers

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.

Spoiled for Choice, Challenged by Attribution

Spoiled for Choice, Challenged by Attribution

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

The Segmentation Triple Threat

The Segmentation Triple Threat

Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.

Marketing Chatter: May 2015

Marketing Chatter: May 2015

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Fast Facts: May 2015

Fast Facts: May 2015

Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.

PRC Chief Tells What Will Keep the Postal Service Going

PRC Chief Tells What Will Keep the Postal Service Going

Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.

Are You a Habit Your Customers Can Break?

Are You a Habit Your Customers Can Break?

Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.

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