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The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
Stand out from the competition by being a go-to content source for buyers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.
The future looks bright for interactive channels.
Packaging fond memories and warm feelings continues to be a winner for today's brand marketers.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?
Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.
Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.
The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.
This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.
Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.
Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.
Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?
The family owned pet store redesigns its website to bring the in-store experience online.
Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.
Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.
B2B customers are just as if not more mobile-oriented at work as they are as consumers.
What marketers need to know today about the potential customers of tomorrow.
A breakdown of DMA vs. Brohl
The company relied on digital to get its growing children's apparel brand off of the ground.
Instead of thinking about channels first, marketers need think about customers and outcomes.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
The marketing automation company extends its capabilities to the sales team.
Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.
Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.
All of the cool kids are doing it.
It may not be the sexiest channel, but it is the most reliable.
Simplifying the process of creating professional presentations and infographics is Visme's mission.
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
CX responsibility needs to be shared across the organization, with marketing as evangelists.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The platform update offers enhancements designed to help marketers improve the customer experience.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
When you use the site to bolster your personal brand, you also strengthen your company's brand image.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
But will data privacy and internal resource concerns leave them calling for their mummies?
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.
As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.
Mobile data is this music and arts festival's jam.
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
Determining the right content and number of emails to send can be rugged terrain.
ABUKAI Expenses eliminates the hassle of creating expense reports.
These multi-frame images can create a more animated email experience.
People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.
Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.
The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.
When it comes to personalization, testing, and tracking, it's anybody's game.
Lessons from The Simpsons' character that will make marketers go, "Doh!"
Was the multi-platform content creator's decision a "Tacky" one?
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.
Email turned 32 over Labor Day weekend, and what a long way it's come.
The customer intelligence company partners with Voci to add analytics of customer calls to its platform.
Happy customers lead to a happy bottom line.
5 scientific approaches to create a successful, data-driven marketing campaign.
Adobe Voice aims to help create professional animated videos.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.
A better customer experience increases the likelihood of a successful new product launch.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.
Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to email@example.com.
What's in our inbox this month: Yankees. Some of these need to be sent down to the minors.
What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.