In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

3 Loyalty Lessons Marketers Can Learn From Musicians

3 Loyalty Lessons Marketers Can Learn From Musicians

Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.

Pep Boys CMO Stoupa Moves to Sports Authority

Pep Boys CMO Stoupa Moves to Sports Authority

Stoupa had led a brand repositioning at the auto parts chain.

Email List Growth: More Than Just a Numbers Game

Email List Growth: More Than Just a Numbers Game

Quantity doesn't trump quality.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

IMpb Codes Now Required for Commercial Package Pricing

IMpb Codes Now Required for Commercial Package Pricing

SMBs as well as large enterprises can now find savings with investments in IMpb's.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

The 3 Pillars of Customer Lifetime Value

The 3 Pillars of Customer Lifetime Value

Direct mail is far from dead, especially when it comes to customer lifetime value.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

Psychological Marketing Trumps Social Media Marketing in 2015

Psychological Marketing Trumps Social Media Marketing in 2015

Insight into customers' emotions will help marketers turn their frowns upside-down.

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

But consumers are confident that the government and brands will brew up a solution

It's All About the Innovation

It's All About the Innovation

When marketing and tech join forces, brands become unstoppable.

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.

Xbox Wins at Game Marketing

Xbox Wins at Game Marketing

Strategists at the leading game developer reveal how brands can get in on game marketing.

Marketing M&A Deal Value Triples in 2014

Marketing M&A Deal Value Triples in 2014

There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.

Machine Learning for Middle-Market Marketers

Machine Learning for Middle-Market Marketers

AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.

Marketo Adds Lead Analysis Partner

Marketo Adds Lead Analysis Partner

DataHero promises to give the marketing automation platforms customers a better read on their pipelines.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Magzter Launches Netflix-Style Model

Magzter Launches Netflix-Style Model

The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

Teradata Absorbs Mobile Marketing Service Into its Cloud

Teradata Absorbs Mobile Marketing Service Into its Cloud

It acquires Appoxee, a mobile marketing platform created for marketers by marketers.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

When data drives relevancy, everybody wins.

Postal Rate Increase Is No Surprise. But Why Now?

Postal Rate Increase Is No Surprise. But Why Now?

Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

It's Time for a Marketing Revolution

It's Time for a Marketing Revolution

Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.

Shedding Light on Dark Social

Shedding Light on Dark Social

A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

Data's influence on content and decision making continues to grow in 2015.

USPS Wants 2% Rate Hike for Market Dominant Products

USPS Wants 2% Rate Hike for Market Dominant Products

The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.

Microsoft Vet Joins DocuSign as CMO

Microsoft Vet Joins DocuSign as CMO

Brad Brooks ran the Windows consumer business during a nine-year stint with the company.

KBS Names Hayward CEO

KBS Names Hayward CEO

The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

The Lesser of Marketing's Four P's Rears its Head

The Lesser of Marketing's Four P's Rears its Head

The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.

Content Marketing Goes Global

Content Marketing Goes Global

Why simply using automated translation technology doesn't cut it.

Marketers' 2015 Priorities Revealed

Marketers' 2015 Priorities Revealed

Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.

Ex-Forrester Analyst to Direct Strategy at Strongview

Ex-Forrester Analyst to Direct Strategy at Strongview

David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.

Exigency's Exit Is Scripted by the PRC

Exigency's Exit Is Scripted by the PRC

With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.

Pitney Bowes Posts a New Image

Pitney Bowes Posts a New Image

The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

Because who doesn't want to relive Sunday's madness all over again?

Goldway Slams Cuts in First Class Mail Service

Goldway Slams Cuts in First Class Mail Service

The PRC commissioner argues that the virtual elimination of overnight delivery tramples the concept of universal service.

Marketers Are Slackers When it Comes to Omnichannel

Marketers Are Slackers When it Comes to Omnichannel

Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.

Marketing Needs More Polymaths

Marketing Needs More Polymaths

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

#EmailsWithHashtags

#EmailsWithHashtags

Hashtags in email subject lines can amplify a message and create a personal connection.

The Marketing-Tech Landscape Continues Its Blazing Growth

The Marketing-Tech Landscape Continues Its Blazing Growth

There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.

$73 Billion Spent Online Over the Holidays

$73 Billion Spent Online Over the Holidays

That's up 12%, according to Adobe, and represents nearly one third of annual Internet retail sales.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

6 Buzz Phrases Marketers Should Take Seriously in 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015

Here's an interesting lexicon of some of the top terms already making noise this year.

RetailNext Attempts Real-Time Targeting in Malls

RetailNext Attempts Real-Time Targeting in Malls

Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

100 (or so) Ways to Market Better Over the Next 365 Days

100 (or so) Ways to Market Better Over the Next 365 Days

A compendium of advice for achieving marketing excellence in 2015.

The Art of Content Marketing [Infographic]

The Art of Content Marketing [Infographic]

A lack of speed and collaboration can inhibit the craft.

YEAH! BURGER Bites Into Purpose Branding

YEAH! BURGER Bites Into Purpose Branding

Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.

Where Will Marketing Grow in 2015?

Where Will Marketing Grow in 2015?

Growth in marketing spending will come from surprising places, Winterberry Group predicts.

Metro Post to Debut in DC Next Week

Metro Post to Debut in DC Next Week

The Postal Service expands testing of the same-day delivery service to the nation's capital following pilots in San Francisco and New York.

The Direct Marketing Industry Mourns the Loss of Penny Vane

The Direct Marketing Industry Mourns the Loss of Penny Vane

Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.

Old Postal Soldiers Never Die

Old Postal Soldiers Never Die

The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.

Charlotte Russe Aims to Turn Pictures Into Profits

Charlotte Russe Aims to Turn Pictures Into Profits

The retailer's Like2Buy page guides Instagram followers from snap to shop.

Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates

But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

Issa Vows to Dog Patent Trolls

Issa Vows to Dog Patent Trolls

The new head of Congress's Intellectual Property subcommittee says he will seek a bipartisan bill to curb legal harassment of technological innovators.

New Direction Set for Postal Oversight Committee in the House

New Direction Set for Postal Oversight Committee in the House

Incoming Oversight & Government Reform committee chairman Jason Chaffetz cleans house and seeks a bipartisan approach.

An Open Letter to Target

An Open Letter to Target

A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.

Hyatt Regency Maui Says 'I Do' to Social Marketing

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

USPS Delivers Over the Holiday Season

USPS Delivers Over the Holiday Season

The USPS surpassed projections and set a record in 2014.

In Farewell Address, Donahoe Holds Out Hope for Postal Reform in 2015

In Farewell Address, Donahoe Holds Out Hope for Postal Reform in 2015

He also ventures that performance-based pricing akin to pay-per-clicks could be in direct mail's future.

Holidays 2014: It's a Wrap!

Holidays 2014: It's a Wrap!

Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.

What Marketers Should Care About at CES 2015

What Marketers Should Care About at CES 2015

This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

Hungry for growth, the QSR is connecting with millennial customers on and offline.

New Service Standards for First Class Mail Take Effect

New Service Standards for First Class Mail Take Effect

Business mailers won't notice as much as private households, which will see mail arrive as much as a day later.

Dunkin' and Priceline Hitch a Ride With OnStar

Dunkin' and Priceline Hitch a Ride With OnStar

General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.

4 List-Building Myths Debunked

4 List-Building Myths Debunked

Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.

Customer Engagement and Customer Insight Are Inextricably Linked

Customer Engagement and Customer Insight Are Inextricably Linked

Do you know your customers well enough to make an engaging connection?

Study Finds Half of RTB Auction Video Buys Are Bogus

Study Finds Half of RTB Auction Video Buys Are Bogus

Some 55% of video media placements purchased by 18 leading brands over three months were fraudulent, according to Clearstream.

Postal Service Ramps Up Address Quality Monitoring

Postal Service Ramps Up Address Quality Monitoring

Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.

Cheezburger Beefs Up Its Customer Interactions

Cheezburger Beefs Up Its Customer Interactions

The entertainment website company is using personalized messaging to increase engagement and clicks.

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.

Luxe Brands Need to Connect With Their Customers

Luxe Brands Need to Connect With Their Customers

A lack of understanding can flux luxe customers, a study says.

Late Holiday Deliveries Slashed by 85 Percent This Year

Late Holiday Deliveries Slashed by 85 Percent This Year

Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000.

Amazon Didn't Toy With Prices This Christmas

Amazon Didn't Toy With Prices This Christmas

Both Walmart and Toys R Us dropped prices after Black Friday and raised them after Super Saturday. But Amazon held steady throughout.

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.

Surprising Words That Trip the Spam Alarm

Surprising Words That Trip the Spam Alarm

Marketers beware: even "direct marketing" can get caught up in spam traps.

USPS Not Letting Go of Holiday Package Business

USPS Not Letting Go of Holiday Package Business

"We'll take your returns," the Postal Service tells America in the denouement of its holiday advertising campaign.

Christmas Day Online Sales Up 8 Percent Over Last Year

Christmas Day Online Sales Up 8 Percent Over Last Year

Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.

The End of Marketing as We Know It...Is Not Here

The End of Marketing as We Know It...Is Not Here

The exaggerations in marketing are, well, overly exaggerated.

The 14 Most Popular Articles of 2014

The 14 Most Popular Articles of 2014

What was hot in marketing in 2014? We take a look back at DMN content that resonated most with readers.

Delivered: Broadway Show Mailers

Delivered: Broadway Show Mailers

What's in our mailbox this month: Broadway Shows

Delivered: NFL Team Emails

Delivered: NFL Team Emails

What's in our inbox this month: NFL Teams

Rumor Has It (All Wrong): Answers

Rumor Has It (All Wrong): Answers

A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.

Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?

Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?

Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.

What Will Influence Marketing in 2015?

What Will Influence Marketing in 2015?

25 pundits predict the Next Big Thing on the marketing horizon.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

The New Wave of Engagement Campaigns

The New Wave of Engagement Campaigns

Three companies prove that interactions, connections, and emotions are the essential pillars of a strong engagement campaign.

Symphonic Marketing Moves Customers

Symphonic Marketing Moves Customers

After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.

Will Megan Brennan Deliver the U.S. Postal Service?

Will Megan Brennan Deliver the U.S. Postal Service?

Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.

Marketing Chatter: December 2014/January 2015

Marketing Chatter: December 2014/January 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Word to the Wise: Opt-In

Word to the Wise: Opt-In

What exactly does opt-in mean?

Fast Facts: December 2014/January 2015

Fast Facts: December 2014/January 2015

Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.

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