A breakdown of DMA vs. Brohl
The company relied on digital to get its growing children's apparel brand off of the ground.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
The marketing automation company extends its capabilities to the sales team.
Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.
Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.
All of the cool kids are doing it.
It may not be the sexiest channel, but it is the most reliable.
Simplifying the process of creating professional presentations and infographics is Visme's mission.
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing--what marketers need to know.
CX responsibility needs to be shared across the organization, with marketing as evangelists.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The platform update offers enhancements designed to help marketers improve the customer experience.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
When you use the site to bolster your personal brand, you also strengthen your company's brand image.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
But will data privacy and internal resource concerns leave them calling for their mummies?
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.
As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.
Mobile data is this music and arts festival's jam.
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
Determining the right content and number of emails to send can be rugged terrain.
ABUKAI Expenses eliminates the hassle of creating expense reports.
These multi-frame images can create a more animated email experience.
People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.
Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.
The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.
When it comes to personalization, testing, and tracking, it's anybody's game.
Lessons from The Simpsons' character that will make marketers go, "Doh!"
Was the multi-platform content creator's decision a "Tacky" one?
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.
Email turned 32 over Labor Day weekend, and what a long way it's come.
The customer intelligence company partners with Voci to add analytics of customer calls to its platform.
Happy customers lead to a happy bottom line.
5 scientific approaches to create a successful, data-driven marketing campaign.
Adobe Voice aims to help create professional animated videos.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.
A better customer experience increases the likelihood of a successful new product launch.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
GE's Fallonventions premiered on The Tonight Show Starring Jimmy Fallon in February to rave reviews—and nearly 400,000 subsequent YouTube views.
Three approaches to taking content marketing to the next level.
The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.
A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
The long road to digital marketing leadership starts with organizational alignment, a study finds.
The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
It turns out the secret to a seamless customer experience is data.
Beesy has an automated to-do organizer that syncs with calendars and address books.
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
Why this last season was the most memorable yet.
The value of scarcity isn't a come-and-go tactic.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
A Google product engineer introduces a browser plug-in that outs native advertising.
The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The prospect of advertising on the messaging app intrigues some, annoys others.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.