The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

3 Ways Amazon Has Influenced the Retail Industry

3 Ways Amazon Has Influenced the Retail Industry

Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact

Cartoon: And Mama Bear Said...

Cartoon: And Mama Bear Said...

Where's that Goldilocks?

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

The B2B buyer journey has changed, and brands need to react

How Quickly Do Marketers Follow Up With Those Event Leads?

How Quickly Do Marketers Follow Up With Those Event Leads?

A study by event automation solution provider Certain offers answers and takes a look at what's holding companies up

Facebook's Steps to Combat Cloaking

Facebook's Steps to Combat Cloaking

How the social network plans to address deceitful ads or content

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

How to Create Connected Customer Service

How to Create Connected Customer Service

A connected customer service eco-system can help sales and marketing too

The State of Audience Data

The State of Audience Data

How Lotame Data Exchange is pushing the audience data envelope

Instagram Announces Co-Broadcasting Capability

Instagram Announces Co-Broadcasting Capability

According to a company blog post, the photo- and video-sharing app is testing a new feature that allows users to invite people viewing their live video to co-broadcast with them

Best Places to Work Winner Podcast: Podium

Best Places to Work Winner Podcast: Podium

Eric Rea calls into the podcast to talk about the Podium working experience

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

Einstein Vision helps marketers read and react to the visual social web

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

Our weekly column about marketing tech and ops

5 Online Review Factors that Can Influence Conversion

5 Online Review Factors that Can Influence Conversion

A recent study analyzes how things like price and review source influence likelihood to purchase

Eclipse of the Century is a Co-Branding Opportunity

Eclipse of the Century is a Co-Branding Opportunity

Volvo is partnering with CNN to showcase car and camera technologies in the context of this year's total eclipse

One on One: Joakim Holmquist's American Quest

One on One: Joakim Holmquist's American Quest

Joakim Holmquist of Sweden's Episerver on the company's American journey

Cartoon: Customer Expectations at All Time High

Cartoon: Customer Expectations at All Time High

Come hell or high water...

Accenture Acquires Brand Learning and Search Technologies

Accenture Acquires Brand Learning and Search Technologies

The summer of acquisitions continues for the professional services company

What's That in Marketing Technology Years?

What's That in Marketing Technology Years?

Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster

How The Dry Eye Company Has Evolved Its E-commerce Experience

How The Dry Eye Company Has Evolved Its E-commerce Experience

The company has used the same e-commerce platform for 12 years. Here are some of the ways it's leveraged it to reach consumers

AC Business Media Acquires DMN

AC Business Media Acquires DMN

A leading B2B media and business intelligence company announces that DMN has joined its brand portfolio

One on One: Jeff Yasuda on Why Music Should Qualify as Content

One on One: Jeff Yasuda on Why Music Should Qualify as Content

The CEO of Feed.fm explains talks about the significance of music as content for marketers

Norton by Symantec Tries New Tech to Personalize Email Content

Norton by Symantec Tries New Tech to Personalize Email Content

How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Talking OTT with Roku

Talking OTT with Roku

The reach of broadcast TV combined with precise addressability should be a marketer's dream come true.

The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

Our weekly column about marketing tech and ops

One on One: Being a Creative-First Agency

One on One: Being a Creative-First Agency

Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.

Facebook Builds a Wall

Facebook Builds a Wall

Facebook moves to calm publishers nerves by allowing them paywall rights to Instant Articles

3 Major Omnichannel Challenges Today

3 Major Omnichannel Challenges Today

Fraud, privacy, and tracking the customer journey will continue to be key issues for marketers doing omnichannel.

The Decline of Physical Retail May be an Omnichannel Opportunity

The Decline of Physical Retail May be an Omnichannel Opportunity

Is there a real decline in the first place? Perhaps retail is simply evolving, and with it, omnichannel marketing.

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

Facebook Launches Messenger 2.1

Facebook Launches Messenger 2.1

New features roll out to marketers on Facebook's popular chat app

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

Machine learning can power personalization of selected components across devices

Google Feed is a Tempting Feast for Marketers

Google Feed is a Tempting Feast for Marketers

More personalization is in the cards with Google Feed

How to Deal with Dirty Data

How to Deal with Dirty Data

20th Century Fox's VP of global enterprise operations shared his five steps at the Microsoft Media and Entertainment Day in New York

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

Examining Recent Omnichannel Successes

Examining Recent Omnichannel Successes

Here's a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream

Instant Dashboards from Datorama

Instant Dashboards from Datorama

Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

Why is Omnichannel Still a Question?

Why is Omnichannel Still a Question?

Marketers have a lot on their plate these days. Omnichannel shouldn't be an issue anymore

One on One: Jeff Smith and a World Without Channels

One on One: Jeff Smith and a World Without Channels

Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing

The Rising Value of Podcasts To Digital Marketing

The Rising Value of Podcasts To Digital Marketing

Podcasts are looking like an increasingly viable channel to engage with customers

One on One: Kym Frank on the OOH Eco-System

One on One: Kym Frank on the OOH Eco-System

Kym Frank of Geopath on how data helps track and serve the audience for OOH

The Monday Stack: Going Post-Platform?

The Monday Stack: Going Post-Platform?

Our weekly column about marketing tech and ops

Welcome to Omnichannel Week

Welcome to Omnichannel Week

This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing

When and How Blockchain Will Affect Marketing

When and How Blockchain Will Affect Marketing

Web 3.0 is coming. And the implications for data-driven marketing are huge

The Data-Based Marketing Narrative of 2017 So Far

The Data-Based Marketing Narrative of 2017 So Far

Here are 10 DMN articles that collectively tell the story of data-based marketing in the first half of 2017

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

From Olson 1to1, guidance on tackling the content challenge

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

A breakdown of Amazon's new discovery and social-selling feature

Comparing Data Usage Habits on Instagram and Snapchat

Comparing Data Usage Habits on Instagram and Snapchat

Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

One on One: Digital Transformation is Still Challenging Marketers

One on One: Digital Transformation is Still Challenging Marketers

Even this late into web 2.0, businesses are having a hard time going digital-first.

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

Protecting the brand by owning a social communication strategy

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

The Tesla and SpaceX CEO calls for regulation now, before it's too late

C&A Global Pictures a UGC-Driven Strategy for Polaroid

C&A Global Pictures a UGC-Driven Strategy for Polaroid

The licensee launches Polaroid's first branded e-commerce site and incorporates user-generated content throughout the brand's channels

One on One: Alex Cheeseman on Building Brand Experiences

One on One: Alex Cheeseman on Building Brand Experiences

Storyful is a strategic partner for brands seeking to build a solid experience for customers

B2B Buyers and Sellers Need to Fix Their Relationship

B2B Buyers and Sellers Need to Fix Their Relationship

A new study reveals that B2B buyers are not impressed with most salespeople

The Monday Stack: Flexing Digital Muscles

The Monday Stack: Flexing Digital Muscles

Our weekly column about marketing tech and ops

In the Mood for Marketing

In the Mood for Marketing

Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

HomEquity Bank Invests in Digital and Mobile Optimization

HomEquity Bank Invests in Digital and Mobile Optimization

How the Canadian federally regulated bank redesigned its website to create a better experience for its senior audience

Cartoon: Unsubscribe!

Cartoon: Unsubscribe!

Harry Potter and the Overstuffed Inbox?

Aurora Health Care Navigates Email Marketing Amidst HIPAA

Aurora Health Care Navigates Email Marketing Amidst HIPAA

The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance

Cambria Relies on Social Communities to Build Engagement

Cambria Relies on Social Communities to Build Engagement

The quartz countertops producer created a social video series in which it enlisted the help of its social communities to design and build a kitchen

One on One: Rethinking Video's Place in Marketing

One on One: Rethinking Video's Place in Marketing

Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Accenture Interactive's new managing director of marketing and communications discusses her responsibilities and the simple thing marketers should do to get to the next stage in their career.

One on One: Mahi de Silva on Building Conversational Experiences

One on One: Mahi de Silva on Building Conversational Experiences

Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots

Facebook Messenger Ads Beta Opens Globally

Facebook Messenger Ads Beta Opens Globally

Marketers can now serve ads to Messenger's 1.2 billion monthly users

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

Melissa Shoes Ties Social and In-Store Together

Melissa Shoes Ties Social and In-Store Together

How the footwear brand leveraged Instagram and interactive store displays to drive engagement and conversion

Content Marketing: Still a Priority, Still Misunderstood

Content Marketing: Still a Priority, Still Misunderstood

Marketers continue to invest in content, but still don't seem to understand how to really leverage that investment

The Monday Stack: Two Days for Your Diary

The Monday Stack: Two Days for Your Diary

Our weekly column about marketing tech and ops

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

A digital media insights lead for the brand provided examples of how the ridesharing company leverages social listening at the recent Sentiment Analysis Symposium in New York

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

Google's VR push goes beyond the YouTube initiative we reported last week

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

Bryan Melmed of Exponential explains how data supports customized, relevant messaging

Is Your Brand Producing Memorable Customer Experiences?

Is Your Brand Producing Memorable Customer Experiences?

If a customer experience isn't remembered, did it really happen?

Better Together: Print and Digital

Better Together: Print and Digital

Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate

Marketers Need to Talk More about Rights Management on Social

Marketers Need to Talk More about Rights Management on Social

Anything goes on social media... until your business is hit with a seven-figure lawsuit.

YouTube Heats Up VR Market

YouTube Heats Up VR Market

VR may take a leap forward thanks to new YouTube tools

A Marketer's Guide to Fall 2017 Network TV

A Marketer's Guide to Fall 2017 Network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

Cartoon: Always Connected

Cartoon: Always Connected

Meet your customer with the right message, any time, anywhere

The Monday Stack: Happy July 4th

The Monday Stack: Happy July 4th

Our weekly column about marketing tech and ops

Unlocking the Power of AI For Your Marketing Mix

Unlocking the Power of AI For Your Marketing Mix

In partnership with IBM from Cannes

B2B: Targeting Companies and Contacts

B2B: Targeting Companies and Contacts

There are tools to make your B2B targeting more effective

Marketers Need to Create More Video for Facebook. Right Now

Marketers Need to Create More Video for Facebook. Right Now

Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.

Whatever Became of the Social Business?

Whatever Became of the Social Business?

Successful social marketing and support don't necessarily imply internal social transformation

One on One: Corey Silverman on What Branded Entertainment Really Means

One on One: Corey Silverman on What Branded Entertainment Really Means

Corey Silverman of BEN takes a deep dive into branded entertainment

Snapchat's Value Lies in its Discover Platform, Not Ads

Snapchat's Value Lies in its Discover Platform, Not Ads

Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.

3 Surprising Social Media Stats

3 Surprising Social Media Stats

Here are just a few social facts which made us think twice

Why Social Media Succeeds by Streaming Sports

Why Social Media Succeeds by Streaming Sports

There have been a slew of partnerships between social media platforms and sports' organizations this year

Cards, Buttons, and Bots (Tweet, Tweet!)

Cards, Buttons, and Bots (Tweet, Tweet!)

A look at some Twitter tools for marketers

Instagram Versus Snapchat: a Side-by-Side Comparison

Instagram Versus Snapchat: a Side-by-Side Comparison

The two apps seem to have a lot in common, but it's possible to differentiate their appeal to marketers

Can the FTC do Anything About Undisclosed Marketing by Influencers

Can the FTC do Anything About Undisclosed Marketing by Influencers

If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.

How Content Mapping Is Key to Effective Social Media Strategies

How Content Mapping Is Key to Effective Social Media Strategies

With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management

One on One: Lux Narayan Talks AI-Powered Insights for Social

One on One: Lux Narayan Talks AI-Powered Insights for Social

Lux Narayan of Unmetric discusses the use of AI and machine learning to discover and leverage social content

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