Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

Meet the Marketer: Level 3's CMO, Anthony Christie

Meet the Marketer: Level 3's CMO, Anthony Christie

Anthony Christie talks about his route to becoming a tech CMO

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

How Zicam Made the Most Of TV's Cold Season

How Zicam Made the Most Of TV's Cold Season

How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

Our weekly column about marketing tech and ops

5 Things to Know About In-App Mobile Video Advertising

5 Things to Know About In-App Mobile Video Advertising

Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

Amazon just reminded us: We're living in the matrix

Editorial? Advertising? Call it "Comtent"

Editorial? Advertising? Call it "Comtent"

Skimlinks finds opportunities beyond affiliate marketing and branded content

Facebook Finally Turns AI on Terrorist Propaganda

Facebook Finally Turns AI on Terrorist Propaganda

The social media giant launches AI efforts to stop the spread of terrorist propaganda

One on One: Tony Chen on the YouTube Exodus

One on One: Tony Chen on the YouTube Exodus

Channel Factory's Tony Chen dishes on YouTube's mass exodus of advertisers earlier this year.

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

A tool will tag sponsored posts, and provide brands and influencers with access to analytics.

Omnichannel Integration as a Marketing Stack Strategy

Omnichannel Integration as a Marketing Stack Strategy

A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

More than one in three have opened separate email accounts solely for brand communication

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

The Time Inc EVP of consumer marketing and revenue was recognized by the New York chapter

Patreon is Bringing CRM to Creators

Patreon is Bringing CRM to Creators

The Salesforce model is expanding to content creators.

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

OneMain Racing has officially launched a microsite and sweepstakes

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

A recent study by the NRF and Prosper Insights and Analytics reveals how much consumers are expected to spend this Father's Day and which channels they intend to use to shop

Marketing Hall of Femme 2017 Highlights [Video]

Marketing Hall of Femme 2017 Highlights [Video]

Our most anticipated event fostered great discussions and networking opportunities.

A Marketer's Best Friend

A Marketer's Best Friend

How the dogged pursuit of personalization is beginning to play in video ads and movie trailers

Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production

How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time

Apple is Bringing Analytics to Podcasts

Apple is Bringing Analytics to Podcasts

The company quietly announced updates to its popular podcasting app.

The Monday Stack: Ready for the Post-Marketing Tech Age?

The Monday Stack: Ready for the Post-Marketing Tech Age?

Our weekly column about marketing tech and ops

How Pampered Chef Maintains Brand Consistency

How Pampered Chef Maintains Brand Consistency

The direct seller of kitchen tools uses a digital asset management tool to ensure that both its internal employees and external consultants are promoting a consistent brand message

Meet the Marketer: Jackie Lamping

Meet the Marketer: Jackie Lamping

Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.

Cheetah Digital Will be Dedicated to Marketers

Cheetah Digital Will be Dedicated to Marketers

Experian Marketing Services revealed a new name and embraced an old mission this week

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

In the second part of a two part feature, a closer look at Pega's customer engagement offerings

The Bullish Future of Subscription Models

The Bullish Future of Subscription Models

Why one VC is all-in on direct-to-consumer relationships

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

GetApp recently polled small business owners to get their take.

Einstein Brings Additional Intelligence to the ABM Game

Einstein Brings Additional Intelligence to the ABM Game

Einstein meets ABM

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

Pega aims to go head-to-head with Salesforce: part one of a two-part feature

5 AI Myths Busted

5 AI Myths Busted

Common misconceptions about the technology and the truths behind these notions

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

Kurt Kratchman of Grapeshot describes as contextual approach to brand safety

Q&A with Staples' New CMO, Michelle Bottomley

Q&A with Staples' New CMO, Michelle Bottomley

What the brand's new head of marketing says she brings to the role, and what she anticipates being her greatest challenge

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

Matt Senatore offers some observations on the now and future state of Account Based Marketing

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Exploring the Future of OTT Video

Exploring the Future of OTT Video

Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

The Monday Stack: Alan Trefler Calls "BS"

The Monday Stack: Alan Trefler Calls "BS"

Our weekly column about marketing tech and ops

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

Even in the age of AI, there's still a place for the traditional focus group

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

Testing Is Part of L'Occitane's Regimen

Testing Is Part of L'Occitane's Regimen

The skincare and beauty brand runs A/B tests and tracks customer behavior to optimize the online experience and conversion

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

Which data management platforms are raising the bar and which ones have more work to do

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

Williams Scotsman shortened click-through times and enhanced lead generation

Maximizing Direct Mail Success Through Design

Maximizing Direct Mail Success Through Design

The US Postal Service's Cliff Rucker walks us through some tips for direct mail success

One on One: Trevor Legwinski on Individualizing the Customer Experience

One on One: Trevor Legwinski on Individualizing the Customer Experience

Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

5 Personalization Lessons from Alice + Olivia

5 Personalization Lessons from Alice + Olivia

How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.

One on One: Music, the Great Unifier in these Divided Times

One on One: Music, the Great Unifier in these Divided Times

Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

Prezi Presents a Bright Future with Innovations, Purchases

Prezi Presents a Bright Future with Innovations, Purchases

A recent purchase and innovation announcements prove the visual presentation platform is preparing for a future of storytelling

Staples Announces Michelle Bottomley as New CMO

Staples Announces Michelle Bottomley as New CMO

The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business

Why Marketers Should Care about Massachusetts' Tax on Cookies

Why Marketers Should Care about Massachusetts' Tax on Cookies

Cookies may be of decreasing importance, but this tax is still important for marketers.

U.S. Navy Shows Potential of Immersive VR

U.S. Navy Shows Potential of Immersive VR

Marketers and brands should take notice of the multi-stage, customized, immersive experience

One on One: Beyond the Buzzwords with Augie MacCurrach

One on One: Beyond the Buzzwords with Augie MacCurrach

Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

An AI Approach to Omnichannel

An AI Approach to Omnichannel

AI powers a bottom-up approach for data-driven omnichannel marketing

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

The marketplace for short-term home rentals relies on data and testing and learning to drive ROI

How USPS is Using Video to Create Modern Mailing Experiences

How USPS is Using Video to Create Modern Mailing Experiences

USPS is leveraging Pitney Bowes' EngageOne video platform for its Informed Delivery campaigns

What's the Deal with Digital Direct Mail?

What's the Deal with Digital Direct Mail?

Digital direct may not be a replacement for offset mail, but it's very strong indeed.

3 Reasons Paper Lives On

3 Reasons Paper Lives On

Wasn't paper-based marketing was supposed to be obsolete by now?

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign

One on One: Advertisers and Content Ownership

One on One: Advertisers and Content Ownership

Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

DAM Hard for Big Agency

DAM Hard for Big Agency

TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

Why Net Neutrality Matters to Marketing

Why Net Neutrality Matters to Marketing

A change to the net neutrality rules will change online marketing

Datorama Adds Genius

Datorama Adds Genius

Introducing AI-driven optimization insights to the marketing data platform

E3 is Christmas for YouTube Advertisers

E3 is Christmas for YouTube Advertisers

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

Google Optimize: A Closer Look

Google Optimize: A Closer Look

Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

Our weekly column about marketing tech and ops

Introducing DMN's Best Places to Work Feature

Introducing DMN's Best Places to Work Feature

DMN is, for the first time, launching a Best Places to Work in marketing technology special issue.

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Marketing Hall of Femme: In Their Words

The Marketing Hall of Femme: In Their Words

Marketing Hall of Femme honorees explain the importance of the award.

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

How an airline engaged consumers by turning the camera on itself

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Chatting About Your First Chatbot

Chatting About Your First Chatbot

Planning your first marketing chatbot? Here are some tips

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory

The Impact of AI: Chris Hall of Pitney Bowes

The Impact of AI: Chris Hall of Pitney Bowes

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Twitter's AI Play is Good for Marketers, and for AI

Twitter's AI Play is Good for Marketers, and for AI

AI will personalize Twitter newsfeeds, and could bring the social media giant out of the slumps.

The Impact of AI: Aman Naimat of Demandbase

The Impact of AI: Aman Naimat of Demandbase

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible

Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard

DMN Looks at AI

DMN Looks at AI

Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

3 Ways Salesforce AI Transforms the Consumer Journey

3 Ways Salesforce AI Transforms the Consumer Journey

Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

One on One: Hootsuite's Ryan Holmes on Why CEOs should Get Savvy with Social

One on One: Hootsuite's Ryan Holmes on Why CEOs should Get Savvy with Social

Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.

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