The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
But privacy and security concerns can make them go bananas.
Segments can be constructed by type of music, time of day, location, or mood.
Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.
There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.
Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.
Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.
Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.
The seeds of change have been sown. Here's the potential fruit.
Marketers can learn a lot by simply looking at how consumers email each other.
More than one third of marketers say they don't use blogs while looking for vendors.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
Prime Air will take to the skies in controlled, small-scale tests carrying payloads.
It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.
Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.
Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.
DC lobbyist Alex Vogel has sat behind the seat of power in the Senate. Here's his advice on how businesspeople can get the attention of the decision-maker at the desk.
Your customers are talking. Are you tuning into what they have to say?
The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.
Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.
Indeed, marketers are in the thick of it in terms of segmentation.
The insurance company gets into fan engagement beast mode.
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
Cliff Rucker also says a catalog prospecting rate is near, and that a new CRM system will provide better individualized customer service.
LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.
ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.
The Web remains infatuated with streaming apps Meerkat and Periscope.
The jerky company double teams the competition using TV and digital.
Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.
The consumer packaged goods marketing veteran will call an end to her government service on May 22.
The Postal Service's chief regulator hopes for financial solvency for the troubled agency, stability of service for rate-payers, and co-operation among a new set of leaders in Washington to effect the changes that can achieve it.
Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.
From marketing preferences to career aspirations, here's what separates the new from the newer.
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
Brand posts won higher engagement on non-game days. The Final Four: Mondelez, Yum! Brands, LG, and Coca-Cola.
Here are just a few areas of opportunity prime for savvy marketing.
Increased competition poses new challenges for today's marketers. Turns out that a helpful attitude may be the way to break through the noise.
Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
Poor experiences are the dark clouds that hang over customers' sense of commitment.
Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
Nearly a third of American men say they shop online at least once a week. Only 18% of women make the same claim.
More than 1,000 brands had their emails blocked due to a code glitch by AOL.
With the exigent rate in effect, both Standard Mail and Flats increased their contribution of revenue. As for volume, Standard Mail rose; flats fell.
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
Two 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.
Bowing to a PRC order, the Postal Service finally files its Q1 report on surcharge revenue, which totaled $586 million.
Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.
The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.
A data-driven approach to marketing provides a competitive advantage.
Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.
The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.
Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.
To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
The re-launch of the music streaming service has everyone talking—and marketers buzzing.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.
Female-centric ads are empowering women—and making money for brands.
Here's the social buzz around the slew of announcements at F8.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.
More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.
Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.
In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
The clothing and accessories brand uses customer behavior data to connect its marketing across channels.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
Understanding customer context leads to more relevant interactions, which then leads to more transactions.
Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.
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