Lattice Engines Drives Predictive Analytics to Sales Teams

Lattice Engines Drives Predictive Analytics to Sales Teams

A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

The re-launch of the music streaming service has everyone talking—and marketers buzzing.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

More than three quarters of brand marketers consider programmatic important, but few implement the practice.

USPS Postpones April 26 Date for New Rates

USPS Postpones April 26 Date for New Rates

The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.

It's a Woman's (Marketing) World

It's a Woman's (Marketing) World

Female-centric ads are empowering women—and making money for brands.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

Here's the social buzz around the slew of announcements at F8.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Marketers are heating up engagement by steeping customers in an abundance of valuable content.

Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

Real Value of Postal Monopoly: $18 Billion a Year

Real Value of Postal Monopoly: $18 Billion a Year

Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Special Postal Rate for Discover Is Rejected

Special Postal Rate for Discover Is Rejected

Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.

USPS Ordered to File Late Surcharge Report

USPS Ordered to File Late Surcharge Report

More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.

Marketing That Makes Consumers Smile

Marketing That Makes Consumers Smile

Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Salesforce Releases Active Audiences Product

Salesforce Releases Active Audiences Product

The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Traveling the Winding Path of the Customer Journey

Traveling the Winding Path of the Customer Journey

Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.

Smartfocus Debuts Virtual Beacons

Smartfocus Debuts Virtual Beacons

The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

Let's Get Phygital

Let's Get Phygital

Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

Marketers Who Have the Cojones to Be Bold

Marketers Who Have the Cojones to Be Bold

Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.

USPS Rate Requests Fail a Second Time

USPS Rate Requests Fail a Second Time

Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.

The Issue of the Open Internet Is, Well, Open

The Issue of the Open Internet Is, Well, Open

Words exchanged in a Congressional committee and an Inspector General's investigation infer a delay in the rollout of Net Neutrality.

Attention Metrics: The Future of Measurement in Marketing

Attention Metrics: The Future of Measurement in Marketing

Here's why modern marketers should gauge consumers' consumption, engagement, and attention.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

New Facebook Tool Will Measure App Downloads

New Facebook Tool Will Measure App Downloads

Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.

Harte Hanks Buys 3Q Digital

Harte Hanks Buys 3Q Digital

The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

SXSW Reveals the Latest in Music, Film, Art—and Marketing

Marketers love South by Southwest as much as anyone—maybe more.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

Be the blue cheese within your industry.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

Rules Tightened on Low-Cost Marketing Parcels

Rules Tightened on Low-Cost Marketing Parcels

The Postal Service cracks down on business mailers who are using the prospecting vehicle for order fulfillment.

Pinterest Raises $367 Million in Series G Funding

Pinterest Raises $367 Million in Series G Funding

Its valuation now at $11 billion, the social network is number six on the list of privately held startups.

6 Keys to Innovation and Opportunity

6 Keys to Innovation and Opportunity

Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

Retailers Not Feeling the Love From Social Networkers

Retailers Not Feeling the Love From Social Networkers

Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?

Direct Strategist Don Libey Is Dead at 71

Direct Strategist Don Libey Is Dead at 71

A direct marketing "giant," he wrote the classic book on recency and frequency.

Demand Leads DHL to Expand Texas Operations

Demand Leads DHL to Expand Texas Operations

The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.

The Phablet Is Here to Stay

The Phablet Is Here to Stay

Here's what marketers should do about it.

It's Time to Shake Up Email Marketing

It's Time to Shake Up Email Marketing

Email may be mature, but it's time for it to be more cougar than matron.

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

Oracle Makes China Connection With Weibo

Oracle Makes China Connection With Weibo

Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.

Hats Off to the Modern CMO [Infographic]

Hats Off to the Modern CMO [Infographic]

Not every C-level marketer takes the same approach to get ahead of the game.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

IDC Scales Back Growth Forecasts for Tablets

IDC Scales Back Growth Forecasts for Tablets

The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.

Innovation in Motion [Video]

Innovation in Motion [Video]

Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

The Beauty of the Amazon Buy Box

The Beauty of the Amazon Buy Box

Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.

Reviews Shape Customer Views

Reviews Shape Customer Views

85% of consumers polled find online reviews important while making a purchase

Context Is the New Black [Video]

Context Is the New Black [Video]

The data is there. It's time to put it to use.

Will Apple Watch Make Marketers' Hearts Flutter?

Will Apple Watch Make Marketers' Hearts Flutter?

Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.

Act-On Brings Automation to the Browser

Act-On Brings Automation to the Browser

Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Apple Ignites the Web (Again) With the Apple Watch

Apple Ignites the Web (Again) With the Apple Watch

Because mobile isn't complicated enough.

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

UPS Repositions, Launches Ad Campaign

UPS Repositions, Launches Ad Campaign

United Parcel Service morphs into "United Problem Solvers" in a new TV, print, and online campaign.

7 Infographics to Help Modernize Your Marketing Strategy

7 Infographics to Help Modernize Your Marketing Strategy

Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.

Email Marketers Make a Big Impact With Big Data

Email Marketers Make a Big Impact With Big Data

Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

Nissan Leads the Pack on Facebook

Nissan Leads the Pack on Facebook

In the digitally mature automotive segment, Nissan emerges as the most socially poised.

Adobe Cloud Taps Into Phone Calls

Adobe Cloud Taps Into Phone Calls

DialogTech integrations will give Adobe users more insight into driving phone interactions.

Venturing Where Marketers Aren't (Usually) Welcome

Venturing Where Marketers Aren't (Usually) Welcome

Millennials are often averse to marketing on the social networks they frequent. Here are four ways to change that.

Weaving the Customer's Story Into Your Brand Narrative

Weaving the Customer's Story Into Your Brand Narrative

Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.

PRC Rejects Standard Mail Price Increases

PRC Rejects Standard Mail Price Increases

Citing a large number of errors and omissions in the rate request, the Postal Regulatory Commission returns it to the Postal Service for modifications

Twitter Expands Involvement With Acxiom

Twitter Expands Involvement With Acxiom

Advertisers on the social network will now be able to target by referencing 135 audience categories.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

Calling All Search Marketers

Calling All Search Marketers

Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.

Salesforce Gets Some Machine Learning

Salesforce Gets Some Machine Learning

It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

Marketers Crave Customer Data

Marketers Crave Customer Data

Just one third of marketers feel they collect the right amount of data.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

The ratings king prepares for a day when programmatic buying migrates to broadcast television.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

2015 Essential Guide to Direct Mail Marketing

2015 Essential Guide to Direct Mail Marketing

The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.

The Truth About Direct Mail

The Truth About Direct Mail

11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.

Direct Mail Goes Digital

Direct Mail Goes Digital

Five tech trends underlying direct mail marketing success today.

Direct Mail Adds Dimension to Marketing

Direct Mail Adds Dimension to Marketing

How three companies are using direct mail marketing to deliver—sales, that is.

6 Reasons to Invest in Direct Mail

6 Reasons to Invest in Direct Mail

Direct mail still works. Here's why.

My 49 Cents on Direct Mail

My 49 Cents on Direct Mail

Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.

DMA Wins Supreme Court Case in Unanimous Decision

DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

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