The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.
Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Marketers have to mind more than just their P's and Q's.
With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?
Twenty-year ad tech veteran hired to take in-image advertising to the next level.
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.
Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.
Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.
Here's some concrete advice on how to make the most of your funds in the New Year.
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
The ring of the mobile register is music to marketers' ears.
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
At 300 million users, the photo-sharing app has officially eclipsed Twitter.
A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.
The online grocer nourishes customer trust through education and engagement.
Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.
Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.
Battery Doctor aims to extend mobile devices' battery life by up to 50%.
The cash management and security company's approach spans across channels and decades.
Can you guess which movie would be email?
Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.
Amazon led online retail's holiday surge, along with other third-party marketplaces like Google Shopping and Newegg.
I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.
Here's a snapshot of the top restaurant brands that are dominating social media.
The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
ICYMI, here are some of my favorite marketing teachings from 2014.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
Location-specific and up-to-date content are this year's must-haves.
Five experienced marketers share what they wish they had known when starting their careers.
Hydration brand CamelBak relies on advocates to energize customers.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Two key metrics help the online auto insurance agency separate the good leads from the bad.
Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.
Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.
Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.
Flow for Instagram aims to give users a smoother browsing experience.
Only a small percentage of shoppers will dial back their spending this season.
Thank goodness for email (did I really just say that?).
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
Give the gift of simplicity this holiday season.
The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.
Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.
To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
Plus, what brands should keep in mind for the upcoming weeks.
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.
Shoppers aren't spending more on the Web, but a bigger base of digital shoppers—especially via mobile—posted a 17% increase in online sales over the weekend.
15 marketing pundits predict what's next from today's capricious customers—and how marketers should shift in response [eBook]
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
How to keep behavior-based ads valuable, safe, and secure
Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.
New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.
So big, in fact, that its sales could nearly double.
An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.
Why marketers make good wingmen for salespeople.
Why not try one or two this Saturday?
With Sworkit there's no excuse for not working out—even when on the road.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
Sales growth drops 45 points in one year; sales of iPads are in serious decline.
Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
The online eyewear provider frames the customer experience around trust and reassurance.
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
But poor data quality can stall progress.
The results from the comedic channel's campaign are anything but laughable.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
New research compares customer acquisition and retention to dating.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
Why it's better to give than to receive.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...