The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Marketing Hall of Femme: In Their Words

The Marketing Hall of Femme: In Their Words

Marketing Hall of Femme honorees explain the importance of the award.

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

How an airline engaged consumers by turning the camera on itself

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Chatting About Your First Chatbot

Chatting About Your First Chatbot

Planning your first marketing chatbot? Here are some tips

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory

The Impact of AI: Chris Hall of Pitney Bowes

The Impact of AI: Chris Hall of Pitney Bowes

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Twitter's AI Play is Good for Marketers, and for AI

Twitter's AI Play is Good for Marketers, and for AI

AI will personalize Twitter newsfeeds, and could bring the social media giant out of the slumps.

The Impact of AI: Aman Naimat of Demandbase

The Impact of AI: Aman Naimat of Demandbase

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible

Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard

DMN Looks at AI

DMN Looks at AI

Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

3 Ways Salesforce AI Transforms the Consumer Journey

3 Ways Salesforce AI Transforms the Consumer Journey

Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

One on One: Hootsuite's Ryan Holmes on Why CEOs should Get Savvy with Social

One on One: Hootsuite's Ryan Holmes on Why CEOs should Get Savvy with Social

Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.

5 Lessons to Learn from a Disney Research Scientist

5 Lessons to Learn from a Disney Research Scientist

These data-driven best practices are relevant to researchers and marketers, alike.

The Impact of AI: Yi Zhang of Rul.ai

The Impact of AI: Yi Zhang of Rul.ai

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Monday Stack: Every Company on Earth Needs Sprinklr

The Monday Stack: Every Company on Earth Needs Sprinklr

Our weekly column about marketing tech and ops

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Facebook Bot Simplicity Issues Plagues Adoption

Facebook Bot Simplicity Issues Plagues Adoption

The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption

Welcome to Artificial Intelligence Week

Welcome to Artificial Intelligence Week

The rise of the machines, and their practical impact on the daily concerns of marketers, will be the theme this week

One on One: Content Predictions from Ranjith Kumaran

One on One: Content Predictions from Ranjith Kumaran

Ranjith Kumaran of Hightail offers his 2017 predictions for content marketing

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

At Isobar, everyone is welcome to think innovatively

Mother's Day: Price Tags and Hashtags

Mother's Day: Price Tags and Hashtags

Mothers may be priceless, but consumers will be spending a lot of dollars on them this weekend

Is the Fyre Festival a Turning Point for Influencer Marketing?

Is the Fyre Festival a Turning Point for Influencer Marketing?

Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

Segmentation Still The Best Way to Drive ROI in Ecommerce

Segmentation Still The Best Way to Drive ROI in Ecommerce

Study finds segmentation gap creates haves and have-nots

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

Expert tips from Boston's CMC

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

The social media clones growing popularity are effecting the brand

How to Build Your Personal Brand [Video]

How to Build Your Personal Brand [Video]

Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.

New: The 2017 Marketing Technology Landscape

New: The 2017 Marketing Technology Landscape

Now to be known as the "Martech 5000," and you can guess why

Marketing Hall of Femme 2017 Event in Pictures

Marketing Hall of Femme 2017 Event in Pictures

DMN hosted its annual Marketing Hall of Femme event on April 26 in New York. Here's a photo slideshow

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

The lines behind web UX and web content are so blurred as to be almost meaningless

The University of Chicago Re-Engages Alumni Through Online Learning

The University of Chicago Re-Engages Alumni Through Online Learning

The school launched AlumniU to engage former students and build relationships that will drive donations

The Monday Stack: An Election Win for Algorithms?

The Monday Stack: An Election Win for Algorithms?

Our weekly column about marketing tech and ops

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

The world of the niche marketing agency

TwinSpires Bets Big on AI for the Kentucky Derby

TwinSpires Bets Big on AI for the Kentucky Derby

How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

The State of Data-Driven Marketing

The State of Data-Driven Marketing

A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

Snap, Like Predecessors, Arrives at Self-Service Ads

Snap, Like Predecessors, Arrives at Self-Service Ads

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

Blis places an intriguing bet on the power of location intelligence to predict customer behavior

How Truth Initiative Grew an Online Community

How Truth Initiative Grew an Online Community

The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members

Banza Cooks Up Engagement on Social Media

Banza Cooks Up Engagement on Social Media

Healthy pasta company expands marketing on social media with predictive branding

Google Chrome to Ride Shotgun on Unacceptable Ads

Google Chrome to Ride Shotgun on Unacceptable Ads

Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?

A Checklist for Proving Your Value as a Community Manager

A Checklist for Proving Your Value as a Community Manager

How the enterprise community manager for Akamai goes about proving her worth.

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

How a marketing cloud platform helped the pizza chain engage consumers

How the Enterprise is Stacking Up

How the Enterprise is Stacking Up

CabinetM launches its paid Enterprise Cabinet, helping CMOs finally discover how their stacks stack up

Brussels Airlines Taps Unique Ads to Promote New Route

Brussels Airlines Taps Unique Ads to Promote New Route

How the airline company engaged consumers with social media

Marketing Automation Capabilities at a Glance

Marketing Automation Capabilities at a Glance

A new report from R2i surveys the capabilities of some of the best-known marketing automation platforms

How to Build Your Thought-Leadership Campaign from Scratch

How to Build Your Thought-Leadership Campaign from Scratch

Three tips from PwC's Paul Dunay

An Open Platform for Engagement

An Open Platform for Engagement

Moving beyond MA, Marketo is offering an open platform for an engagement economy

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

Receptiv CEO speaks about how brands can learn about consumers with app data

The Monday Stack: SAP Rises

The Monday Stack: SAP Rises

Our weekly column about marketing tech and ops

How to Climb the Corporate Ladder [Video]

How to Climb the Corporate Ladder [Video]

Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

What Marketers Need to Know About UX

What Marketers Need to Know About UX

What UX is, and why it's so important

One on One: Connecting the Physical and Digital with Shobhit Shukla

One on One: Connecting the Physical and Digital with Shobhit Shukla

Shobhit Shukla explains how Near evolved from a location to an ambient intelligence platform

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Oracle Announces New Chatbot and AI Products

Oracle Announces New Chatbot and AI Products

The latest chatbot, AI, and orchestration innovations announced today

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?

Leadership Connection: How to Build Your Personal Brand

Leadership Connection: How to Build Your Personal Brand

Back it up with demonstrable actions and be generous with advice

How to Climb the Corporate Ladder

How to Climb the Corporate Ladder

Talk about the benefit of heterogeneous teams and don't shy away from asking for what you need

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Driscoll discusses Drybar's mission and more

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

How Multiple Platform Marketing Spread Rare Disease Awareness

How Multiple Platform Marketing Spread Rare Disease Awareness

Cambridge BioMarketing raised awareness and funds through multiple platforms

AR Takes Off on Facebook

AR Takes Off on Facebook

It's early days for AR on social media, but its marketing potential is clear

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

Measuring The Shift In Retail

Measuring The Shift In Retail

The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

Our weekly column about marketing tech and ops

Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

FTC Warns Influencers and Brands to Make Sponsorships Clear

FTC Warns Influencers and Brands to Make Sponsorships Clear

If the industry doesn't shape up, enforcement action may be around the corner.

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic advertising appears to be stronger than ever

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

Chatbots may finally be ready for widespread adoption

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

Striking Matches with MaxPoint

Striking Matches with MaxPoint

The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

How the professional basketball team uses data and segmentation to target the right fans

More About Agencies

More About Agencies

Here are some of our recent writings on the agency space

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

Discussing the evolution of direct with some of the industry's leading agencies

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

Our weekly column about marketing tech and ops

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

What the Burger King Internet of Things Ad Portends

What the Burger King Internet of Things Ad Portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

3 Things Marketers Should Look for in a Brand Partner

3 Things Marketers Should Look for in a Brand Partner

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

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