The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.
Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality
The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.
Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.
The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.
It's Halloween, and your costume decisions will be shared: But spare a thought for...
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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