Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.
Data-driven marketers are impressed with the lead-generation ad device, now in test.
Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.
Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.
The CPG company revamped its rewards program by using new technology to simplify the member experience.
What better way to celebrate social media than with copious amounts of tweets and posts?
The social network adds it as an option along with the current three-second standard.
If you're going to be a social brand, why not also be socially aware?
Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
More than three quarters of millennials are willing to pay to join fee-based loyalty programs.
A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
A new survey reveals what marketers are getting right—and where they're going wrong on social.
The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.
Deciding between first-, second-, and third-party data can be more than some marketers can bear.
Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.
Four lessons the realty company learned that any marketer can adopt when launching their own activation.
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.
Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.
The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.
The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.
Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.
NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.
If Gmail wasn't leading the pack in email service, it probably will now.
How brands are mastering the concept of "brand gravity" and how you can, too.
Its new release features role-based dashboards that translate data for specific managers and departments.
AOL's Tim Armstrong says the goal is to become the world's biggest media provider.
Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.
The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.
98% of retailers are on Facebook and 91% are on Twitter.
Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.
Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.
The phrase "As Seen On TV" is far from being stricken from the direct marketers' lexicon, but newer entries like search and social media are becoming part of the conversation.
Brand marketers reveal how to reach shoppers wherever they are—no matter which device.
The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.
Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens
The digitally savvy, data-centric CMO is a model for the future of marketing leadership.
The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.
That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.
Jon Suarez-Davis guided the cereal company's digital strategy since 2009.
The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.
Turns out emotional messages on social media are the way to followers' hearts—and wallets.
91% of marketers either use or plan to use personalization within the next year.
Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.
The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.
IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.
Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.
The latest viral phenomenon is here.
Value City Furniture helps shoppers navigate its stores with the help of digital tools.
The new name unites its global units and heralds an expansion into services stemming from its online communities.
Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.
Five things email marketers should consider to keep up with consumers' mobile behaviors.
Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.
The Postal Regulatory Commission buys time by suspending a requirement that the Postal Service gives mailers 45 days' notice prior to lifting the surcharge.
Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.
No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.
The D.C. Circuit Court of Appeals agreed that the surcharge should be removed, but disagreed with when. Here's why.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
A cheat sheet to help event-going veterans and newbies alike gear up for their next summit.
The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.
More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.
Willingness to pay for it could be the reason. Price is number four on their list of considerations, says a study.
First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.
Ross Ulbricht rode the Silk Road to a life sentence without parole. Does the same fate await even some well-intentioned webmeisters?
The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.
According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015
MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.
RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.
Two days later, tweeters still haven't warmed up to the idea of Apple Music.
Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.
The Unilever veteran is the company's first global CMO since 2010; former Obama press secretary Robert Gibbs is named global communications officer.
In the wake of an appeals court ruling, the Postal Service asks PRC to suspend the planned removal of the surcharge and add a minimum $1.2 billion to the tab.
The business software company bolsters its retail credentials with one of the e-com world's favored email providers.
Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.
Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.
The insurance giant realized that email and mobile are the cures for disengaged customers.
Other key findings from new study: Video launches ad view times skyward; marketers' top targets are techies and ethnic groups.
And more than a third of people worldwide view 5-minute-plus videos on a daily basis, according to a new survey.
As data collection grows easier, predictive models become more viable. However, there's still work to be done.
Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.
USPS granted partial review of PRC limits, but court stands by PRC's "new normal" concept
The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.
3 things marketers need to consider when developing a trustworthy content marketing strategy.
Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.
Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.
More than half of U.S. marketers are comfortable with programmatic campaigns, compared to just 43% in the UK.
Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.
The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.
Dan Ariely advises marketers on how to transform customers' intentions into desired actions.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Putting brand-driven purchasing directly inside the Pinterest experience will give marketers the opportunity to create a more seamless path-to-purchase.
A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...