Google Obtains Patent for Self-Driving Delivery Van

Google Obtains Patent for Self-Driving Delivery Van

It drives to an address and sends a mobile message to the recipient, who uses a PIN to extract his package from the vehicle.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.

CMOs Are Struggling With Cross-Channel Personalization

CMOs Are Struggling With Cross-Channel Personalization

Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.

Why (and How) Marketers Should Engage Geeks and Nerds

Why (and How) Marketers Should Engage Geeks and Nerds

Cultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

MeritDirect Acquires Data Analytics Company FCI

MeritDirect Acquires Data Analytics Company FCI

It will put Furgiuele & Company to work mapping clients' customer journeys.

5 Lessons Marketers Can Learn From Zoolander

5 Lessons Marketers Can Learn From Zoolander

After all, there's more to marketing campaigns than just being "really, really, really, ridiculously good looking."

USPS Posts Net Income of $317 Million in First Quarter

USPS Posts Net Income of $317 Million in First Quarter

The gain was bolstered by low interest rates and the exigent surcharge; Postmaster General Megan Brennan continues her plea for postal reform.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Decode the Competitive Advantage Concealed in Big Data

Decode the Competitive Advantage Concealed in Big Data

Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.

In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

A Marketer's Look Behind the Privacy Shield

A Marketer's Look Behind the Privacy Shield

The new data accord between the U.S. and EU remains a work in progress. Meanwhile, survey your marketing cloud.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Pro-Exigency Mailers Fire Back

Pro-Exigency Mailers Fire Back

Mailers that support a postal reform law preserving the 4.3% surcharge respond to those opposed to it.

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.

8 Trends Expected to Impact Marketing Spending in 2016

8 Trends Expected to Impact Marketing Spending in 2016

Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.

Epicomm and Idealliance Boards Vote to Merge

Epicomm and Idealliance Boards Vote to Merge

If approved by membership votes, the two will come together as Idealliance in July.

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

But not everyone is following suit.

Mailers Rise Up Against iPOST

Mailers Rise Up Against iPOST

Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.

Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Marketing and Sales Still Lack Alignment

Marketing and Sales Still Lack Alignment

Relations aren't exactly improving between the two groups. It's past time to change that.

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

EU and U.S. Come to Terms on "Privacy Shield"

EU and U.S. Come to Terms on "Privacy Shield"

EU Commissioner Jourova says U.S. agrees to limit personal data monitoring and create a complaint mechanism for European citizens.

Cruz, the Direct Mail Disruptor

Cruz, the Direct Mail Disruptor

Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?

Announcing the 2016 Marketing Hall of Femme Honorees

Announcing the 2016 Marketing Hall of Femme Honorees

These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Telenor Buys Tapad for $360 Million

Telenor Buys Tapad for $360 Million

The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.

2016 Will Be a Growth Year in Marketing Spending

2016 Will Be a Growth Year in Marketing Spending

Winterberry Group predicts increased spending on nearly all marketing channels.

Marketing Challenge: Retest or Roll With It: Answers

Marketing Challenge: Retest or Roll With It: Answers

Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

Fast Facts: February 2016

Fast Facts: February 2016

Some quick info to keep you up-to-date, including the best time to send an email, and the percent of marketers who say their creative teams are adequately staffed.

Marketing Chatter: February 2016

Marketing Chatter: February 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Managing Customer Data in 2016

Managing Customer Data in 2016

A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

Yet, some salute the practice of personalized customer service.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

Is Second-Party Data Worth a Second Look?

Is Second-Party Data Worth a Second Look?

There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.

Matt Rosenberg is ChoiceStream's New CMO

Matt Rosenberg is ChoiceStream's New CMO

The former Hollywood marketer is hired to punch up the story of data-informed programmatic buying.

Email Gets the Biggest Budget Love in 2016

Email Gets the Biggest Budget Love in 2016

More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend.

Survey: Retailers Will Stick With Direct Mail in 2016

Survey: Retailers Will Stick With Direct Mail in 2016

Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.

The Shape-Shifting CMO

The Shape-Shifting CMO

Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Safe Harbor Agreement: No Ship in Port Yet

Safe Harbor Agreement: No Ship in Port Yet

Commerce Secretary Pritzer wants stakeholder purview. EU negotiator Ansip wants a bulletproof solution. Can both get what they want by January 31?

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

This Election Year Digital Runs Neck and Neck With TV

This Election Year Digital Runs Neck and Neck With TV

Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.

Twitter to Hire a CMO

Twitter to Hire a CMO

Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

The CMO of the Future

The CMO of the Future

Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?

Exigency and the Political Lose-Lose Situation

Exigency and the Political Lose-Lose Situation

Postal reformer Tom Carper takes a valiant stab at passing his iPOST bill by April. But once again, the senator's bold move will likely be deflected.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

2016 Marketing&Tech Innovation Awards Finalists Annouced

2016 Marketing&Tech Innovation Awards Finalists Annouced

We reveal the most innovative strategies, platforms, and people in marketing today,

Internet Sellers Need to Work on Their Shipping Formulas

Internet Sellers Need to Work on Their Shipping Formulas

Six out of 10 shoppers want three-hour delivery, but only 20% of retailers offer the option.

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.

Marketers Want S'More Technology [Infographic]

Marketers Want S'More Technology [Infographic]

Determining which solutions to implement can be a real adventure.

Exigent Rate Is Likely to Be Baked Into New Postal Reform

Exigent Rate Is Likely to Be Baked Into New Postal Reform

A Senate hearing shows some promise that Sen. Carper's iPOST bill—which keeps the 4.3% surcharge—could be passed this year.

Salesforce Deploys Retail Consultants

Salesforce Deploys Retail Consultants

A new service features consulting from top retail practitioners of the company's marketing cloud.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

Finding products and services is easier than it's ever been, but at what cost?

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

Postal Service to Stick With 6-Day Delivery

Postal Service to Stick With 6-Day Delivery

Deputy Postmaster General Ron Stroman tells mailer group that political pressure will preserve mail on Saturday.

What Should Marketers Do Differently in 2016?

What Should Marketers Do Differently in 2016?

It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.

What Marketers Can Learn From Four Packers Players

What Marketers Can Learn From Four Packers Players

Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.

How to (Finally) Win at Marketing in 2016

How to (Finally) Win at Marketing in 2016

General Electric's top digital strategist breaks down how to excel in the industry's ever-changing landscape.

Adobe Buys Big Into Retail

Adobe Buys Big Into Retail

It introduces several innovations to its marketing cloud at NRF designed to help merge physical and digital retailing efforts.

The Brian Solis Experience

The Brian Solis Experience

He may not be the Jimi Hendrix of customer experience, but his new book asks, "Are you experienced?" and your answer is likely to be, "No."

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Yahoo to Share 13.5 Terabytes of User Data With Universities

Yahoo to Share 13.5 Terabytes of User Data With Universities

The dataset drills deep into the details of 110 billion interactions by 20 million users.

What Skills Should Marketers Master in 2016?

What Skills Should Marketers Master in 2016?

The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

Integrating email with other channels enables marketers to chug full steam ahead.

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Eight out of 10 IT security executives say their biggest problem is infected devices accessing their data assets.

The Shining Star of CES: Mobile

The Shining Star of CES: Mobile

Cybersecurity and virtual reality were also hot; 3D printing not so much. Rising from the ashes was Blackberry.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.

MediaMath Launches 2nd-Party Data Business

MediaMath Launches 2nd-Party Data Business

Helix president Jacob Ross promises high-quality transactional data culled from top online retailers.

Pitney Bowes Launches Multimedia Ad Campaign

Pitney Bowes Launches Multimedia Ad Campaign

Its recasts itself as a multichannel connector for commerce in its first big ad splash in 20 years.

Postal Workers' Contract to Go to Arbitration in February

Postal Workers' Contract to Go to Arbitration in February

Stephen Goldberg, who presided over APWU's last contract arbitration in 2000, will be the arbitrator.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

DaaS Defined

DaaS Defined

Demystifying the fundamentals that marketers need to know about data as a service.

Shelfbucks Buys IoT Platform

Shelfbucks Buys IoT Platform

Its addition of Emmoco takes it a step closer to enable brands to establish one-to-one connections in-store.

Hold the Phone: Apple and Samsung Are the Most Relevant Brands

Hold the Phone: Apple and Samsung Are the Most Relevant Brands

Google and Facebook, apparently, are not. And in a caffeine-induced upset, Folgers out-relevances Starbucks.

5 Must-Haves to Revamp Your 2016 Email Strategy

5 Must-Haves to Revamp Your 2016 Email Strategy

Here's how to increase the value of email marketing campaigns in the New Year.

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

Who will fill the terse-verse void on social media when Twitter goes long-form?

Young Minds, Timeless Marketing Strategies (eBook)

Young Minds, Timeless Marketing Strategies (eBook)

This eBooks take a closer looks at the marketing and leadership strategies that make the DMN 2015 40 Under 40 honorees so successful.

Geometry Names Jim Carlton its Creative Chief

Geometry Names Jim Carlton its Creative Chief

The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.

The Magic of Account-Based Marketing

The Magic of Account-Based Marketing

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

B2B: Glass Is Half Empty on Digital Commerce

B2B: Glass Is Half Empty on Digital Commerce

Digital commerce revenues in the B2B market are still surprisingly small, a new report says.

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

Does Twitter Have a Future as a Marketing Medium?

Does Twitter Have a Future as a Marketing Medium?

Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

But the future of search and display is fishy for companies in marketing services, media, and technology.

Russian Scammers Ruin Kik's Holidays

Russian Scammers Ruin Kik's Holidays

Users of the instant messaging app were conned into sharing their data with fraudsters they thought were Best Buy, Subway, and others.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Handicapping the GOP Email Race

Handicapping the GOP Email Race

Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?

Fly Away, 140 Character Tweet!

Fly Away, 140 Character Tweet!

It's bye-bye Bitly and hello ad dollars as Jack Dorsey makes Twitter more marketing-friendly with 10,000 character tweets.

Email Marketing in the Age of Programmatic and IoT

Email Marketing in the Age of Programmatic and IoT

Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.

Resources to Help You Achieve Your Marketing Resolutions

Resources to Help You Achieve Your Marketing Resolutions

Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.

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