Mobile Marketing News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

The social network instantly extends its marketing reach to another billion mobile devices.

Direct Line Blog Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Content Marketing Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Agency John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Social Media News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

Digital Marketing News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place Beside Price Listings

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Multichannel Marketing Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Direct Line Blog Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Postal A Post Office Lifer's 7-Point Survival Plan for USPS

A Post Office Lifer's 7-Point Survival Plan for USPS

Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.

Marketing Strategy Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

Marketing Strategy Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

Social Media Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Mobile Marketing News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

Email Marketing 1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Agency Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

Direct Line Blog Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

Privacy News Byte: Half of Americans Now "Very Concerned" About Data Breaches

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.

Email Marketing News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Direct Line Blog The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

Social Media Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Direct Line Blog The Age of the Customer Intensifies

The Age of the Customer Intensifies

Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.

Mobile Marketing The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Marketing Automation The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

Postal Consumers Expect the USPS to Deliver

Consumers Expect the USPS to Deliver

Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.

Infographics Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Digital Marketing Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Privacy The Tweet Beat: Marketing Heartbleed

The Tweet Beat: Marketing Heartbleed

No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.

Postal Goldway Says USPS Dissed Mailers With Load Leveling

Goldway Says USPS Dissed Mailers With Load Leveling

The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.

Direct Line Blog How Mentoring Helps Marketers Rise to the Challenge

How Mentoring Helps Marketers Rise to the Challenge

Marketing EDGE Rising Star award winners explain why mentoring is a vital part of marketing education and how marketers can do it better.

Social Media App of the Week: Prismatic

App of the Week: Prismatic

Prismatic delivers personalized news to users.

Database Marketing What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

Digital Marketing Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

Marketing Strategy Get a Clue—on Marketing Productivity

Get a Clue—on Marketing Productivity

9 ways to prevent guesswork in marketing project management.

Postal Postal Union Chief: Think of USPS as Asset, Not a Cost Center

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.

Postal News Byte: USPS Standard Mail Load Leveling Begins

News Byte: USPS Standard Mail Load Leveling Begins

The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.

Marketing Automation IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

Marketing Automation News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its Platform

Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.

Agency News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

Search Marketing News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

Direct Line Blog Digital Marketing Prowess Could Sway Midterm Elections

Digital Marketing Prowess Could Sway Midterm Elections

The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.

Social Media Get in on the Twitter Chats

Get in on the Twitter Chats

How marketers can tap into the six most prevalent types of Twitter conversations.

Marketing Strategy Fast-track, Foolproof In-Market Testing

Fast-track, Foolproof In-Market Testing

6 ways marketers can build out a sales channel with in-market testing.

News News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

Direct Line Blog Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

The financial services company invested in controversial marketing. The question is whether it paid off.

Digital Marketing The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Mobile Marketing Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Study augurs huge upside for local businesses that provide their hours and driving directions.

Content Marketing Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

Marketing Automation News Byte: Call for Lead Scoring!

News Byte: Call for Lead Scoring!

Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.

Digital Marketing Video Marketing Is on the Money

Video Marketing Is on the Money

If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

Postal Finally, a Direct Mail Feelgood Story

Finally, a Direct Mail Feelgood Story

Despite digital trends, direct mailer North American Communications is ramping up for growth, and in turn, creating jobs in a place where good jobs are rare.

Content Marketing News Byte: Marketing Apps for Marketing Dummies

News Byte: Marketing Apps for Marketing Dummies

Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.

Marketing Strategy 4 Things Every CMO Should Do Before Approaching IT About Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)

Customer Experience Personalizing Personalization

Personalizing Personalization

Personalization alone isn't enough to attract customers. Here's why.

Customer Experience Data Byte: Few Companies Are Committing to Customer Experience

Data Byte: Few Companies Are Committing to Customer Experience

Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.

Direct Line Blog Patience Is a Virtue (That Consumers Don't Have)

Patience Is a Virtue (That Consumers Don't Have)

How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.

Digital Marketing News Byte: Advertisers Pay for Bogus Mobile Clicks

News Byte: Advertisers Pay for Bogus Mobile Clicks

A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.

Marketing Strategy The Fruits of Sales and Marketing Collaboration

The Fruits of Sales and Marketing Collaboration

Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.

Content Marketing eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

Why your content isn't working...and how to make it better

Direct Line Blog Four Millennial Marketing Myths

Four Millennial Marketing Myths

Separate fact from fiction when it comes to marketing to America's young adults.

Digital Marketing News Byte: BrandAds Bumps Up Metrics for Online Video

News Byte: BrandAds Bumps Up Metrics for Online Video

MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.

Digital Marketing Three Questions for Experian's New VP of Digital

Three Questions for Experian's New VP of Digital

Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.

Infographics Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

CMOs had greater responsibility once—it was awful, according to one famous feline.

Email Marketing Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

Marketing Strategy Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

Direct Line Blog Are Customers Satisfied With Your Multichannel Experience?

Are Customers Satisfied With Your Multichannel Experience?

If one channel fails a customer, the whole cross-channel experience fails.

Digital Marketing MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

Direct Line Blog Enter the Selfie-Razzi

Enter the Selfie-Razzi

A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

Multichannel Marketing News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Marketing Strategy The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

Social Media Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

Customer Experience Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

Privacy Coburn: 'Let's Talk About Government Data Breaches'

Coburn: 'Let's Talk About Government Data Breaches'

Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.

Privacy Data Byte: Target Is Least Trusted Company for Handling Data

Data Byte: Target Is Least Trusted Company for Handling Data

Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.

Postal 5 Ways to Save the Postal Service

5 Ways to Save the Postal Service

With the right attitude, you can change pretty much anything--even the future of the USPS.

Customer Experience The Best and Worst Brands in Temkin Experience Ratings

The Best and Worst Brands in Temkin Experience Ratings

Which industries know how to satisfy their customers, and which ones have more work to do?

Direct Line Blog 8 Ways Marketers can Better Target Gmail Subscribers

8 Ways Marketers can Better Target Gmail Subscribers

Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.

Multichannel Marketing Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

The Inside Scoop Blog Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Marketing Strategy Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

Digital Marketing In-Stream Clobbers Other Online Options on Click-Throughs

In-Stream Clobbers Other Online Options on Click-Throughs

Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.

Email Marketing Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

Postal PRC Directs Postal Service to Address Excessive Discounts

PRC Directs Postal Service to Address Excessive Discounts

The Postal Regulatory Commission's Compliance Determination for 2013 directs USPS to tighten the belt on workshare discounts and Standard Flats.

Marketing Strategy The Art of Partnering With the Right Marketing-Tech Vendor

The Art of Partnering With the Right Marketing-Tech Vendor

Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.

Direct Line Blog Psych! April Fool's Day 2014, Marketing Style

Psych! April Fool's Day 2014, Marketing Style

It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.

Digital Marketing 5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

Privacy Too Personal? It Depends.

Too Personal? It Depends.

In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Social Media Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Database Marketing How to Rock the Data That You Have

How to Rock the Data That You Have

Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

Postal Direct Mail's Dynamic Duo Gird for a Fight on the Senate Floor

Direct Mail's Dynamic Duo Gird for a Fight on the Senate Floor

The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.

Privacy Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

Direct Line Blog So, You Want to Go Viral?

So, You Want to Go Viral?

Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.

Agency News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.

Digital Marketing News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

Direct Line Blog Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

The former Secretary of State shares how Big Data shaped his life and career.

Digital Marketing The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

Marketing Strategy Remind Me Again, What Are We Automating?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

Agency eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

Here's how to make it to the top of the mobile inbox and convert readers to buyers.

Postal News Byte: USPS Delays Load-Leveling Plan

News Byte: USPS Delays Load-Leveling Plan

Set to be in place today, the workload reduction plan will wait for Postal Service officials to review the PRC's advisory opinion.

Digital Marketing IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

Marketing Strategy What Richard Sherman Can Teach Us About Brand Marketing

What Richard Sherman Can Teach Us About Brand Marketing

See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.