Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

A new, digital day at DMN

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Understanding Account Based Marketing

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Shore up finances, forget rates, and get back to business as usual, plead mailers as Rep. Chaffetz readies a bill.

Shining a Light on the Tech Stack

Shining a Light on the Tech Stack

InsideView's new add on reveals businesses' tech stack strategies

ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

No ABM strategy can succeed without the right data

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

Some corporate and nonprofit campaigns are showing what is possible through VR

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Using a variety of marketing techniques is important

Channel Surfing: Marketers Mull Where to Invest

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

A rundown of what they are, why they matter, and how to build them.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

Request for Entries: Your Greatest Mistakes

What was your biggest mistake and how did you learn from it?

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

Suggestions for better leveraging the device and strengthening your messaging.

Are Private Exchanges About to Have Their Day?

Are Private Exchanges About to Have Their Day?

At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.

A Survival Guide for Tomorrow's Marketer

A Survival Guide for Tomorrow's Marketer

The qualifications, skills, and behaviors the marketers of the future need.

The Costs of Influencer Marketing

The Costs of Influencer Marketing

A new website called Who Pays Influencers breaks down how much brands pay their influencers and artists.

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.

The Fresh Prince of Marketing

The Fresh Prince of Marketing

Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.

Feeding Diners a Mobile Feedback Loop

Feeding Diners a Mobile Feedback Loop

Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.

Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

Lightning strikes the marketing cloud

Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

Consumers complain, but will they leave?

On-Time Delivery of Mail Fell Precipitously in 2015

On-Time Delivery of Mail Fell Precipitously in 2015

Presort classes dipped below 90% for the first time in five years; increased emphasis on package business plays a role.

Are your videos mobile-ready?

Are your videos mobile-ready?

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

The Battle for Marketers' Mindshare Intensifies

The Battle for Marketers' Mindshare Intensifies

As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

How to make programmatic less problematic

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Passion is the Heart of Marketing

Passion is the Heart of Marketing

CMO Confidential with Bob Strohrer

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

How Brands Can Participate in, and Excel at Mother's Day Festivities

How Brands Can Participate in, and Excel at Mother's Day Festivities

The best ways to join in on the holiday celebrating the mothers in our lives

Spotlight On: The NewFronts Continue Quest for Digital Dollars

A week of high-cost events where media brands hope to attract advertisers' digital dollars

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

Mobile proved to be the biggest driver, accounting for $20.7 billion.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

As exciting as it is, marketers should probably give VR some space before charging forth.

Oracle builds on its marketing portfolio

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

The Debate Over What Ails Digital Media

The Debate Over What Ails Digital Media

Media focuses on quality content, while Facebook and Google continue to grab direct response market share

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

Hypewatch: Bots, augmented audio and digital media

Hypewatch: Bots, augmented audio and digital media

Bots not ready for prime time and other ways hype meets reality in the marketing world this week

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

PROS gets personal via CRM

Linking price quotes to CRM opens new personalization opportunities

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Breaking the Cycle of Competition Among Women in Business

Breaking the Cycle of Competition Among Women in Business

Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Account-Based Marketing Automation Comes to Eloqua

Account-Based Marketing Automation Comes to Eloqua

"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

Becoming a Customer-Obsessed Marketer

Becoming a Customer-Obsessed Marketer

Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

Why the Pendulum Is Swinging Back to Outbound Marketing

Why the Pendulum Is Swinging Back to Outbound Marketing

New approaches for account-based marketing allow B2B marketers to join forces with sales and reach key target audiences at scale.

The 2016 Marketing&Tech Innovation Summit & Awards

The 2016 Marketing&Tech Innovation Summit & Awards

Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you

An Amazon Explorer Reveals the Secrets of His Search

An Amazon Explorer Reveals the Secrets of His Search

Skeptical of common wisdom for selling on Amazon, Dave Rekuc plumbed the depths of the e-com and made some surprising discoveries.

Washington Post: "Cheap Postal Rates Have a Cost"

Washington Post: "Cheap Postal Rates Have a Cost"

The paper knocks "relentless lobbyists" for lower rates and backs Postal Service management's appeal for greater pricing authority.

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Clarifying the Vague Rules of User-Generated Content

Clarifying the Vague Rules of User-Generated Content

There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

5 Ways to Be a Stronger Marketing Leader

5 Ways to Be a Stronger Marketing Leader

Two standout marketers discuss the keys to leadership in today's fluid business environment.

Advantage, Remote Sales Tax

Advantage, Remote Sales Tax

A Circuit Court decision clears the way for Colorado to tax e-coms and catalogers. Could the DMA be headed back to the Supreme Court?

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

The CMO plans to end her 32-year company tenure in mid-May.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

Female Marketers Under the Microscope

Female Marketers Under the Microscope

Women are taking over top marketing positions, but still encounter gender bias.

Carper Bemoans Exigency's End, Pleads for Postal Reform

Carper Bemoans Exigency's End, Pleads for Postal Reform

The senator sounds the alarm for quick passage of his iPOST bill following Sunday's historic drop in postal rates.

Citi Hits the Right Note With Fans Through Experiential Marketing

Citi Hits the Right Note With Fans Through Experiential Marketing

Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

Two Takes on What it Takes to Be CMO

Two Takes on What it Takes to Be CMO

Award-winning CMOs offer sage advice on becoming a chief marketer who's able to excel in today's marketing landscape.

Pepsi Veteran Marcus to Lead Marketing at Peloton

Pepsi Veteran Marcus to Lead Marketing at Peloton

Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon.

Act Like You Belong in the Room

Act Like You Belong in the Room

Two veterans female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.

3 Musts for Marketing Leaders

3 Musts for Marketing Leaders

What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

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