Agency Best Practices Are Killing Marketing - It's Time to Test and Learn

Best Practices Are Killing Marketing - It's Time to Test and Learn

Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.

Marketing Automation Marketo Institute Wants to Give Marketers Proper Schooling

Marketo Institute Wants to Give Marketers Proper Schooling

The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

Email Marketing MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Digital Marketing IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing Standards

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Opinions Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

Digital Marketing Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

Direct Line Blog Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Email Marketing Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Digital Marketing USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.

Infographics What Marketing Will Look Like in 2024 [Infographic]

What Marketing Will Look Like in 2024 [Infographic]

The future looks bright for interactive channels.

Marketing Strategy Marketing the Good Ol' Days

Marketing the Good Ol' Days

Packaging fond memories and warm feelings continues to be a winner for today's brand marketers.

Direct Line Blog Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.

Postal DHL's Parcelcopter to Become First Drone to Fly on its Own

DHL's Parcelcopter to Become First Drone to Fly on its Own

The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.

Direct Line Blog 9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.

Direct Line Blog Partisanship Extends to U.S. Political Marketing, Too

Partisanship Extends to U.S. Political Marketing, Too

Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?

Mobile Marketing Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

Social Media Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

DC Direct USPS Sales Chief Tells Mailers What to Look For in the Coming Year

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.

Privacy 96% of Business Websites Have Security Blind Spots

96% of Business Websites Have Security Blind Spots

Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.

News App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Social Media Trading in Trillions of Tweets

Trading in Trillions of Tweets

This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.

Social Media Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Direct Line Blog Her Campus Proves That Knowing Your Audience Is True Model Behavior

Her Campus Proves That Knowing Your Audience Is True Model Behavior

The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.

News Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Postal Canada Post Intros D-I-Y Direct Mail Campaigns

Canada Post Intros D-I-Y Direct Mail Campaigns

Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.

Direct Line Blog Was the Amazon Phone Ahead of Its Time?

Was the Amazon Phone Ahead of Its Time?

Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?

Multichannel Marketing Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Social Media Empty-Nesters Have More Time for a "Social" Life

Empty-Nesters Have More Time for a "Social" Life

Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.

E-commerce Will E-Coms Ignore Mobile This Holiday Season?

Will E-Coms Ignore Mobile This Holiday Season?

Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.

Mobile Marketing 7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Direct Line Blog Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the Scene

What marketers need to know today about the potential customers of tomorrow.

Opinions Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Digital Marketing Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

Direct Line Blog Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Digital Marketing One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

Marketing Automation Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

An analyst's view of what marketers need to know about the marketing automation company's product announcement.

Digital Marketing News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

CRM HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

The marketing automation company extends its capabilities to the sales team.

Direct Line Blog Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open Sesame"?

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Marketing Strategy Lead Generation in 2015

Lead Generation in 2015

Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.

Postal USPS Board Chairman: "Packages Are the Future"

USPS Board Chairman: "Packages Are the Future"

The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.

E-commerce Several File Briefs in Support of DMA's Supreme Court Case

Several File Briefs in Support of DMA's Supreme Court Case

U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.

Marketing Strategy Using Peer Pressure to Spark a Social Movement for Your Brand

Using Peer Pressure to Spark a Social Movement for Your Brand

All of the cool kids are doing it.

Direct Line Blog Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Opinions App of the Week: Visme

App of the Week: Visme

Simplifying the process of creating professional presentations and infographics is Visme's mission.

Mobile Marketing NFC Gets an Airing, Thanks to Apple

NFC Gets an Airing, Thanks to Apple

The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.

Email Marketing Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Email Marketing Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

Customer Experience Marketers Aren't the De Facto Owners of Customer Experience

Marketers Aren't the De Facto Owners of Customer Experience

CX responsibility needs to be shared across the organization, with marketing as evangelists.

Direct Mail USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Marketing Automation Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

The platform update offers enhancements designed to help marketers improve the customer experience.

Digital Marketing Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Multichannel Marketing Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Direct Line Blog Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

Social Media 7 Ways Marketers Can Get the Most out of LinkedIn

7 Ways Marketers Can Get the Most out of LinkedIn

When you use the site to bolster your personal brand, you also strengthen your company's brand image.

Social Media As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does Ambiguity

Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Digital Marketing Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This Year

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Infographics Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

But will data privacy and internal resource concerns leave them calling for their mummies?

Digital Marketing Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Data/Analytics MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

E-commerce DMA Files Brief in Supreme Court Case vs. Colorado

DMA Files Brief in Supreme Court Case vs. Colorado

The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.

Direct Line Blog The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Mobile Marketing Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Mobile data is this music and arts festival's jam.

Agency Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

News Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Postal Carper Condemns Moratorium on Postal Facility Closures

Carper Condemns Moratorium on Postal Facility Closures

The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.

Direct Line Blog Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

Email Marketing Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

Opinions App of the Week: ABUKAI Expenses

App of the Week: ABUKAI Expenses

ABUKAI Expenses eliminates the hassle of creating expense reports.

Email Marketing What Marketers Need to Know About Including GIFs in Email

What Marketers Need to Know About Including GIFs in Email

These multi-frame images can create a more animated email experience.

Digital Marketing Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.

Content Marketing Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

Email Marketing Emails That Reach (and Resonate in) the Inbox

Emails That Reach (and Resonate in) the Inbox

Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.

Direct Line Blog Getting in on the Conversation

Getting in on the Conversation

It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.

Digital Marketing Nielsen: Viewers' Attention Shifting from TV to Video

Nielsen: Viewers' Attention Shifting from TV to Video

There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.

Social Media Twitter Begins 'Buy Button' Test

Twitter Begins 'Buy Button' Test

The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.

Direct Mail Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.

Direct Line Blog Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

Mobile Marketing Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Infographics Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

When it comes to personalization, testing, and tracking, it's anybody's game.

Content Marketing Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Content Marketing Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

Was the multi-platform content creator's decision a "Tacky" one?

Direct Line Blog Going Where Analog Marketers Have Not Gone Before

Going Where Analog Marketers Have Not Gone Before

Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.

Social Media Sprinklr Buys Branderati, Adds New Stanza to its POEM

Sprinklr Buys Branderati, Adds New Stanza to its POEM

With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.

Marketing Strategy Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.

Social Media iPhone Season Approaches

iPhone Season Approaches

A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.

Data/Analytics Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its Clients

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Postal Postal Service Tests Parcel Lockers

Postal Service Tests Parcel Lockers

Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.

Direct Line Blog Email, 32 Years Later

Email, 32 Years Later

Email turned 32 over Labor Day weekend, and what a long way it's come.

Customer Experience Clarabridge Assumes a New Voice

Clarabridge Assumes a New Voice

The customer intelligence company partners with Voci to add analytics of customer calls to its platform.

Direct Line Blog The Top 10 Ways to Keep Your B2B Customers Satisfied

The Top 10 Ways to Keep Your B2B Customers Satisfied

Happy customers lead to a happy bottom line.

Marketing Strategy The Big Bang Theory Meets Big Data

The Big Bang Theory Meets Big Data

5 scientific approaches to create a successful, data-driven marketing campaign.

Opinions App of the Week: Adobe Voice

App of the Week: Adobe Voice

Adobe Voice aims to help create professional animated videos.

Email Marketing Email's Mixed Messages

Email's Mixed Messages

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Data/Analytics Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Marketing Strategy Secrets to Marketing New Products and Services

Secrets to Marketing New Products and Services

A better customer experience increases the likelihood of a successful new product launch.

Opinions When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.

Marketing Strategy Marketing Challenge: The Risk of Taking Email Full Throttle

Marketing Challenge: The Risk of Taking Email Full Throttle

Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to ginger.conlon@dmnews.com.

Email Marketing Delivered: Yankees Emails

Delivered: Yankees Emails

What's in our inbox this month: Yankees. Some of these need to be sent down to the minors.

Direct Mail Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.

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