Privacy 51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

Social Media Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader Jr.

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.

Marketing Strategy Read Now Before Time Runs Out!

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

Agency Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Data/Analytics Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Digital Marketing Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Direct Line Blog My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck Fleet

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Data/Analytics The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Social Media Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

The prospect of advertising on the messaging app intrigues some, annoys others.

Social Media When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Postal Carper Won't Give Up on Postal Reform in 2014

Carper Won't Give Up on Postal Reform in 2014

The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."

Social Media App of the Week: Business Messenger

App of the Week: Business Messenger

Business Messenger lets users send and receive messages via their office number.

Data/Analytics Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Email Marketing The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

The email subject line is the window of opportunity for marketers to connect with potential customers.

Direct Line Blog Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Peer-to-peer referrals produce healthy conversion rates.

Data/Analytics Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Postal USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.

Digital Marketing Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Data/Analytics Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Direct Line Blog Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Email Marketing 6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Digital Marketing For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Social Media Ditto to Offer Tumblr Image Analysis

Ditto to Offer Tumblr Image Analysis

The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.

Digital Marketing Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?

Direct Line Blog Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the Customer Experience

What are marketers talking about? In large part, how data changes everything.

Privacy Supervalu Discloses June-July Data Breach

Supervalu Discloses June-July Data Breach

The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.

Data/Analytics We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Postal Senators Plead for One-Year Moratorium on Postal Consolidation

Senators Plead for One-Year Moratorium on Postal Consolidation

Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?

CRM Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

Marketing Strategy Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Direct Line Blog Goodbye Junk Mail, Hello Junk Apps

Goodbye Junk Mail, Hello Junk Apps

Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?

Digital Marketing Marketers Are Ready for Change

Marketers Are Ready for Change

Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Mobile Marketing North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion in 2013

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

Data/Analytics Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.

Multichannel Marketing Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

Direct Line Blog TD Canada Trust and Samsung Remember to Give Thanks

TD Canada Trust and Samsung Remember to Give Thanks

Today's marketers need to mind their manners and appreciate customers.

Creative Campaign App of the Week: ZenDay

App of the Week: ZenDay

Productivity app ZenDay aims to "bring more serenity to your daily life."

Direct Mail Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Marketing Automation Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

Direct Line Blog It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

Data/Analytics Even The Economist Gets Personal

Even The Economist Gets Personal

The business and finance publication uses data to get a read on its customers.

Email Marketing Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

Policy/Regulations Exigency Pays Off for USPS in Q3

Exigency Pays Off for USPS in Q3

A 1% increase in Standard Mail volume translated into a 5% revenue gain for USPS, thanks to the rate hike. CFO Joe Corbett says it's essential that it remains permanent.

Marketing Strategy LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

Social Media What Should Marketers Do When Brand Negativity Goes Viral?

What Should Marketers Do When Brand Negativity Goes Viral?

Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.

Digital Marketing Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Marketing Strategy CarMax Announces New CMO

CarMax Announces New CMO

Jim Lyski will now head marketing at the used car retailer.

Infographics Feeding the Mobile Sharks[Infographic]

Feeding the Mobile Sharks [Infographic]

Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...

Email Marketing DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Direct Line Blog You're Invited...to Unleash the Power of Marketing Technology

You're Invited...to Unleash the Power of Marketing Technology

Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.

Agency Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Content Marketing Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

More than half of consumers are likely to watch video, so where's the influx of branded video?

Social Media Airbnb Took its Rebranding Misstep in Stride

Airbnb Took its Rebranding Misstep in Stride

The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.

Data/Analytics The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Agency Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Mobile Marketing NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

The company aims to address mobile programmatic buying through several recent partnerships.

Opinions App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Marketing Strategy It's Time to Beef up Your Online Customer Experience

It's Time to Beef up Your Online Customer Experience

Consumers want to interact online, but companies aren't serving their needs.

Email Marketing Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

Direct Line Blog Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

Digital Marketing Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

Customer Experience Sitecore Adds Commerce Solution to Its Experience Platform

Sitecore Adds Commerce Solution to Its Experience Platform

The experience management company aims to decrease time-to-market and accelerate growth for e-commerce companies.

Caples Awards Boldly Go Where No Marketing Has Gone Before

Boldly Go Where No Marketing Has Gone Before

Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.

Direct Line Blog Making the Case for Aggregate Data Over Individual Data

Making the Case for Aggregate Data Over Individual Data

Like the view of the proverbial forest, sometimes a broader view may be better.

Data/Analytics Turning Big Data into Major Insight

Turning Big Data into Major Insight

Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

CRM Marin Software to Support Salesforce Data Integration

Marin Software to Support Salesforce Data Integration

The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

Multichannel Marketing 93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Social Media Has the Relationship Between Reach and Engagement Changed?

Has the Relationship Between Reach and Engagement Changed?

As social media networks evolve and expand, what happens to the priority of marketer's metrics?

Marketing Strategy 5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

Social Media Rollin' Social Media Strikes With the Sox

Rollin' Social Media Strikes With the Sox

Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.

Social Media LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.

Agency Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Creative Campaign App of the Week: Any.DO

App of the Week: Any.DO

Any.DO aims to help users complete tasks.

Direct Line Blog Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than Surveys

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

Opinions Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

Marketing Strategy Marketing Challenge: Making Way for New Marketing Technology

Marketing Challenge: Making Way for New Marketing Technology

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 29.

Direct Mail Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Customer Experience The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

Redbox employs a multichannel strategy to aid the customer experience.

Marketing Strategy Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Customer Experience CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.

Features Redefining the High-Value Customer

Redefining the High-Value Customer

Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.

Marketing Strategy Building the Ingredient Brand of the 21st Century

Building the Ingredient Brand of the 21st Century

CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.

Social Media Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Postal 82 More Postal Facilities to Close; Mailers Expect Not to Notice

82 More Postal Facilities to Close; Mailers Expect Not to Notice

The U.S. Postal Service has become very good at closing and consolidating postal facilities.

Data/Analytics Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

Infographics Fast Facts: August 2014

Fast Facts: August 2014

Some quick info hits to keep you up-to-date, including the percentage of TV viewers who multitask with a second-screen device.

Opinions The New Formula for CLTV

The New Formula for CLTV

Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.

Email Marketing Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

News Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Customer Experience Will CIOs Ever Trade Information Technology for Business Technology?

Will CIOs Ever Trade Information Technology for Business Technology?

Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.

Social Media Paramount's Marketing Snafu Enrages Online Consumers

Paramount's Marketing Snafu Enrages Online Consumers

A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...

Direct Line Blog All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little Repackaging

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.

Marketing Strategy The Do-Good Marketer

The Do-Good Marketer

Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

CRM Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

Social Media Twitter's Ad Revenue Doubles in Q2

Twitter's Ad Revenue Doubles in Q2

But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.

Marketing Strategy Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

Multichannel Marketing Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Direct Line Blog The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Mobile Marketing Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Data/Analytics SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

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