The mailbox retargeting service promises to put direct mail in the digital attribution clickstream.
A lively panel during #AWXII reveals how you—and consumers—can get the most from customer data.
Fluent, an ad tech platform for B2C's and nonprofits, opens a DC office to serve political candidates.
The Postal Service provides a print-out-and-clip-up guide for for-profit Santas.
The Amazon competitor most likely scuttled its subscription-based plan when it discovered small commissions and higher volume worked better.
Could the DMA really bring together the old and the new, the physical and the digital at &THEN? As a matter of fact, yes.
Five female industry leaders discuss what it takes to succeed in marketing and climb the corporate ladder.
A study finds that 44% of consumers bypass all other sites and head directly for Amazon when searching for products.
Large enterprises were prepared for the possibility of its invalidation, and a new agreement appears to be imminent.
Is your organization guilty of these?
HelloFlo's four tips for generating results on a shoestring budget.
Via the partnership, Beintoo will license the marketing solutions provider's privacy-safe, cross-device data for audience extension and offline attribution within its BeAudience and BeAttribution platforms.
The government watchdog agency says metrics for all 67 districts are uneven; the Postal Service disagrees.
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
The annual event is winding down, but here are some of the most insightful tweets from DMA's yearly conference.
And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
Marketing chief Jon Iwata says the theme's poster boy, Watson, is outfitted to scan customers in the cloud.
One analyst hypothesizes that a little bit of customer understanding goes a long way toward retention.
How marketers can thrive in a world of connected devices and growing expectations.
Here's a don't-miss list of some of the prevailing insights, trends, and advice from #AWXII.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Remember what Woody said about success and just show up, already!
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
How to apply neuroscience to your marketing and appeal to customers' subconscious mind.
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.
The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
Committee chairs like Goodlatte are likely to have greater influence on legislation under a McCarthy regime.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
A spoonful of conversation goes a long way for Orange Leaf Frozen Yogurt.
This eight-foot-tall feathery friend is pretty wise for a six-year-old.
One pet insurance company learns that when it comes to personalization, a little data can go a long way.
Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.
The promoter of video "shareability" will dissect and analyze clients' videos in its New York office.
Marketing in a world without these practices would be difficult indeed.
A new study suggests that marketers are focusing their integrated efforts on websites, email, and social.
A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
Even small- and medium-sized businesses can have a big impact on how members of Congress vote, says the former chief counsel to the Senate Majority Leader, but first you've got to knock on their doors.
Understanding what drives share is the insight marketers need to determine how best to increase it.
Marketers for the upcoming Peanuts movie realize moviegoers are the ones who create the most effective—and fun—marketing campaigns.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers charging ahead to innovate in an industry rife with change.
To grow their business, marketers must cultivate personalization.
The financial services provider redesigns its website to meet customers' modern needs.
PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
Leave the gun. Take the marketing software.
DMN goes live from the 2015 40 Under 40 Awards and everyone gets a front row seat.
Engaging, relevant, personalized, timely messaging is the Holy Grail of marketing. And then there's riding the cassock-tails of His Holiness.
Podium, which aims to sharpen the social skills of the workforce at large, offers a certification program.
It still trails several apps, though, among them QQ, Facebook Messenger, and WeChat.
That Cat in the Hat and mouse with the cookie can teach marketers a thing or two.
One insider answers persistent—and perplexing—questions about geolocation.
People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.
The editorial recognizes emergency relief is needed, but fails to consider Big Mail's role in the Postal Service's resuscitation.
With the Emmys behind us, it's time to explore the growth of tent-pole marketing.
Twenty-five percent of shoppers say they began their holiday shopping before Halloween arrived.
While email marketing may be fairly easy to execute, creating content remains a challenge.
The Hilton and American Express veteran will direct efforts in a new phase of global expansion.
Failure to pass a revised version of Tom Carper's iPOST bill could only spell more years of uncertainty for mailers, unions, and the Postal Service.
Apple is satisfying the hunger of ad-weary mobile users, but the move is making some marketers sick to their stomachs.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Identifying top customers shouldn't be a game of Where's Waldo?
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
You have until October 15 to comment on this taxonomy of social media. If you don't, you'll have to live with the marketing metrics that result.
In tracking journeys across on- and offline channels, the Acxiom unit assigns consumers single CustomerLink numbers.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.
Pitney Bowes, the mail meter company, is taking this digital thing seriously. Is the world ready for video sales and service reps?
Four challenges marketers face when measuring and optimizing their brand efforts.
Video capabilities for Community Cloud, a crowdsourced contact management system, and an automated to-do list bow in San Francisco.
The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.
The furniture retailer uses social media to come to movers' rescue.
The Vienna-based cloud provider has new funding, a new product, and a new stake in the United States.
Video lets Nassau tourist board reach targeted audiences it can't through other channels.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.
It claims its new plug-in for Salesforce1 will increase compliance by salepeople through ease of access to data.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.
Postal operations in downtown Philadelphia will be hampered by the national security event status of Pope Francis's historic visit.
It's building a clientele without cannibalizing other sellers, and it's achieved a 23% repeat buyer rate in its inaugural month.
CX brings a focus on the customer that CRM had always intended to, but for many organizations, didn't quite achieve.
If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.
Fifteen will duke it out at the &THEN show for the title of Most Digital Disruptor.
It delivers 15% more packages on average than the rest of the country; one route in Texas last year delivered twice its expected volume.
Robert Taub, Acting Chairman of the Postal Regulatory Commission, chats with Senior Editor Al Urbanski about the exigent surcharge, postal reform, and the future of the PRC.
When technology and resources are sandwiched together, marketers can serve up delectable results.
The pet brand turns a quirky, unofficial holiday for dog lovers into a major marketing opportunity.
Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.
The deal will let the account-based marketing provider add hundreds of millions of personal profiles to its database.
Brands that are digital humanists will get further with customers than those who are digital machinists.
Mail vs. email: One was built on the promise of secrecy in correspondence, the other on the absence of it.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...