Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.
The food company is connecting the online and the physical worlds as part of its efforts to better our own.
A new study finds that despite the improving economy, millennials remain cautious.
A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.
PRC OKs $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months.
The private jet company relies on digital content to drive engagement among its high-flying customers.
Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.
Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.
Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.
It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.
In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.
New devices from Motorola and OnePlus spark excitement—and debate—ahead of anticipated fall releases.
Eager to establish mail as an integrated marketing channel, the Postal Service will introduce digital mail to New York in October. VP of Innovation and New Products Gary Reblin shares the details.
Be different, be nimble, and be articulate with your brand proposition.
The email intelligence provider launches a data service built on insights derived from two million inboxes.
Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.
And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.
We reveal how marketing leaders from eight organizations set their schedules for success.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.
It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.
CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.
Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
Here are some recent stats to help retail marketers make the grade this fall.
More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.
Interactivity and added options for brand engagement highlight the new options.
The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.
These days, 70% of stay-at-home dads do so by choice.
The marketing and branding consultant seeks to strengthen its digital chops.
For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.
In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.
Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.
Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.
The social and mobile expert will direct strategy for the company's agency clients.
The mobile video advertising company claims to be the first to offer adhesive native video with sound across all mobile devices.
E-commerce players with intimate knowledge of Amazon think Marc Lore may have the time, money, and business model to keep the new marketplace aloft.
With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.
Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.
70% of respondents say the performance of a mobile app impacts their perception of the retailer.
Nearly a third of women in an online shopping community said they used Amazon's one-day sale to begin their Christmas shopping.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers taking the industry by storm.
The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.
Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.
A DMN reader explains how we should look at modern marketing.
Savvy brands create fans like they make friends. In marketing, as in life, it's all about being genuine.
A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.
Together, the two executives can produce sweet results.
Consumers are already starting their back-to-school shopping. Has your brand done its homework?
Online sales were 97% of what they did on the first big Christmas shopping day, and 60% of Cyber Monday's.
Not all social mentions were kind to Amazon, but mentions were up 50% and sales increased 80%. Most of all, Jeff Bezos and company got the jump on the competition.
A new standard communication helps GE connect with highly coveted consumers—millennials.
In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?
CMO says the Sageview funding is validation of the future of account-based marketing.
Walmart joins the party and thousands of retailers look to bask in the glow of Amazon's big event.
As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.
Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.
It's time to send these marketing practices back home in the limo.
The social media analysis platform gains ability to ID brand mentions and conversation volumes.
The expanded cost per completed view model is three times longer than what Facebook just offered.
Buy buttons blooming on Instagram and Pinterest will have an immediate impact on purchase volume, says a British researcher.
Workflow 3.0 gives marketers a chance to fix out-of-compliance messaging before fines are levied.
The job matching site's new email strategy has all of the right credentials.
71% of Internet users say healthcare providers' websites could be more helpful.
The online cash-for-used-gadgets company values technology, testing, and timing.
Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.
For an extra $15 a month, Stream lets Xfinity customers watch live programming on TVs, PCs, and devices.
Or perhaps it's better to ask why some executives find it so hard to look at experiences from the customer's point of view.
With gaming now mainstream, there are a few general insights marketers need to know before courting the elusive millennial gamer.
It comes up short on seven out of eight service goals. Labor costs and unrealized efficiencies from plant consolidations are blamed.
The proposed legislation seeks to preserve six-day delivery and put obstacles in the way of closing rural Post Offices.
It's time to think less like a marketer and more like a human.
The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.
Looks like the mobile and social waves are gaining momentum.
How Greater Fort Lauderdale CVB projected success for its complex activation campaign
Q2 figures show YoY spending increases of 71% for smartphones and 22% for tablets; Google takes back share from Bing.
All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.
The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.
Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?
The new tool aims to help digital marketers optimize digital experiences.
The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.
But it may turn out to be a seminal event in e-commerce promotion and loyalty club recruitment.
The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.
As its famous spokesman comes under fire, the sub shop goes into full crisis control.
The online health resource uses more than 400 behavioral characteristics to segment its users.
The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.
Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.
An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.
Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.
The average push notification opt-in rate is 62%.
Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.
One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...