Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

Data-driven marketers are impressed with the lead-generation ad device, now in test.

At What Point Does Personalization Stop Paying?

At What Point Does Personalization Stop Paying?

Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

The CPG company revamped its rewards program by using new technology to simplify the member experience.

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

What better way to celebrate social media than with copious amounts of tweets and posts?

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

More Socially Conscious Brands Please

More Socially Conscious Brands Please

If you're going to be a social brand, why not also be socially aware?

Postal Service to Debut Digital Mail in New York This Fall

Postal Service to Debut Digital Mail in New York This Fall

Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.

Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.

The Top 10 DMN Infographics in 2015

The Top 10 DMN Infographics in 2015

Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

The Good, the Bad, and the (Not So) Ugly of Social Media

The Good, the Bad, and the (Not So) Ugly of Social Media

A new survey reveals what marketers are getting right—and where they're going wrong on social.

App Marketing Costs Decline

App Marketing Costs Decline

The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

Deciding between first-, second-, and third-party data can be more than some marketers can bear.

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

Four lessons the realty company learned that any marketer can adopt when launching their own activation.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

Mobile Video Views Show Alarming Growth

Mobile Video Views Show Alarming Growth

Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.

To Scrape or Not to Scrape?

To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Same-Day Deliverer Expands in Chicago

Same-Day Deliverer Expands in Chicago

Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.

Keeping Brand Assets in a Brand's Hands

Keeping Brand Assets in a Brand's Hands

NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.

Google Sparks a Viral Email Conversation With Undo Send

Google Sparks a Viral Email Conversation With Undo Send

If Gmail wasn't leading the pack in email service, it probably will now.

The Evolution of the Social System

The Evolution of the Social System

How brands are mastering the concept of "brand gravity" and how you can, too.

Clarabridge Joins the Burn-Down-the-Silos Movement

Clarabridge Joins the Burn-Down-the-Silos Movement

Its new release features role-based dashboards that translate data for specific managers and departments.

Verizon Buys AOL for $4.4 Billion

Verizon Buys AOL for $4.4 Billion

AOL's Tim Armstrong says the goal is to become the world's biggest media provider.

Can Bots Be Stopped in Their Tracks?

Can Bots Be Stopped in Their Tracks?

Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

The New Frontier of Mobile Marketing

The New Frontier of Mobile Marketing

Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

98% of retailers are on Facebook and 91% are on Twitter.

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

Catalina Intros an E-Circular

Catalina Intros an E-Circular

Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

The New, Improved Direct Response

The New, Improved Direct Response

The phrase "As Seen On TV" is far from being stricken from the direct marketers' lexicon, but newer entries like search and social media are becoming part of the conversation.

How to Market Across Multiple Devices

How to Market Across Multiple Devices

Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

Chaffetz's Remote Tax Bill Anything But Simple

Chaffetz's Remote Tax Bill Anything But Simple

The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Three Techniques for Marketing to Millennials

Three Techniques for Marketing to Millennials

Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

Celebrity or Humility?

Celebrity or Humility?

That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.

Krux Names Kellogg Vet Its CMO

Krux Names Kellogg Vet Its CMO

Jon Suarez-Davis guided the cereal company's digital strategy since 2009.

Salesforce Sets New Coordinates for Journey Builder

Salesforce Sets New Coordinates for Journey Builder

The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.

How to Win on Social Media

How to Win on Social Media

Turns out emotional messages on social media are the way to followers' hearts—and wallets.

Marketers Prioritize Personalization

Marketers Prioritize Personalization

91% of marketers either use or plan to use personalization within the next year.

'Return to Sender' Is Still High on Mailers' Playlists

'Return to Sender' Is Still High on Mailers' Playlists

Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.

Optimizely Introduces Personalization

Optimizely Introduces Personalization

The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.

AdRoll Announces the Release of Prospecting

AdRoll Announces the Release of Prospecting

IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.

5 Brands That Celebrate What It Means to Be a Dad

5 Brands That Celebrate What It Means to Be a Dad

Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.

E3 Ignites the Web

E3 Ignites the Web

The latest viral phenomenon is here.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Communispace Is Now Simply C Space

Communispace Is Now Simply C Space

The new name unites its global units and heralds an expansion into services stemming from its online communities.

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

Five things email marketers should consider to keep up with consumers' mobile behaviors.

The Traits and Practices of the Successful CMO

The Traits and Practices of the Successful CMO

Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.

PRC Leaves Exigency's Removal in Place For Now

PRC Leaves Exigency's Removal in Place For Now

The Postal Regulatory Commission buys time by suspending a requirement that the Postal Service gives mailers 45 days' notice prior to lifting the surcharge.

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Tanning—and Why Marketers Should Embrace It

Tanning—and Why Marketers Should Embrace It

No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.

Why Exigency Received a Stay of Execution

Why Exigency Received a Stay of Execution

The D.C. Circuit Court of Appeals agreed that the surcharge should be removed, but disagreed with when. Here's why.

Kmart Names New CMO

Kmart Names New CMO

Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.

The Marketing Conference Survival Guide [Infographic]

The Marketing Conference Survival Guide [Infographic]

A cheat sheet to help event-going veterans and newbies alike gear up for their next summit.

Newton Running Makes Strides in Consumer Engagement

Newton Running Makes Strides in Consumer Engagement

The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.

The Biggest Marketing Opportunities in 2015

The Biggest Marketing Opportunities in 2015

More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.

Nine Out of 10 Retailers are Pleased With Their E-Commerce Software

Nine Out of 10 Retailers are Pleased With Their E-Commerce Software

Willingness to pay for it could be the reason. Price is number four on their list of considerations, says a study.

IAB: Internet Ad Spend Reaches 'Historic' Levels

IAB: Internet Ad Spend Reaches 'Historic' Levels

First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.

Web Wizards, What Awaits You? Untold Riches or Jail?

Web Wizards, What Awaits You? Untold Riches or Jail?

Ross Ulbricht rode the Silk Road to a life sentence without parole. Does the same fate await even some well-intentioned webmeisters?

Playtex Baby Discovers New Insight Through User-Born Content

Playtex Baby Discovers New Insight Through User-Born Content

The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.

Mobile Video Ad Spend Is Growing, Despite Qualms

Mobile Video Ad Spend Is Growing, Despite Qualms

According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015

Two Unite Against Data Silos

Two Unite Against Data Silos

MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.

A Real-Time Digital Connection to Retail?

A Real-Time Digital Connection to Retail?

RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.

Apple Music Isn't a Hit on Social Media

Apple Music Isn't a Hit on Social Media

Two days later, tweeters still haven't warmed up to the idea of Apple Music.

How to Spark (and Sustain) Brand Love and Passion

How to Spark (and Sustain) Brand Love and Passion

Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.

McDonald's Names Lagnado Global CMO

McDonald's Names Lagnado Global CMO

The Unilever veteran is the company's first global CMO since 2010; former Obama press secretary Robert Gibbs is named global communications officer.

Exigency to Cost Mailers at Least $1.2 Billion More

Exigency to Cost Mailers at Least $1.2 Billion More

In the wake of an appeals court ruling, the Postal Service asks PRC to suspend the planned removal of the surcharge and add a minimum $1.2 billion to the tab.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

The Secret to Marketing Inspiration [Video]

The Secret to Marketing Inspiration [Video]

Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.

Consumers' Shopping Cart Use and Expectations

Consumers' Shopping Cart Use and Expectations

Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.

Humana Prescribes Its Customers Healthy Email Content

Humana Prescribes Its Customers Healthy Email Content

The insurance giant realized that email and mobile are the cures for disengaged customers.

Mobile Ads Send Store Visits Up 80% on First Day

Mobile Ads Send Store Visits Up 80% on First Day

Other key findings from new study: Video launches ad view times skyward; marketers' top targets are techies and ethnic groups.

Half of Americans Watch Long Videos on Smartphones

Half of Americans Watch Long Videos on Smartphones

And more than a third of people worldwide view 5-minute-plus videos on a daily basis, according to a new survey.

The Now and Next for Predictive Analytics

The Now and Next for Predictive Analytics

As data collection grows easier, predictive models become more viable. However, there's still work to be done.

Which Content Works Best for You? [Quiz]

Which Content Works Best for You? [Quiz]

Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.

Exigency "Count Once" Rule Nixed by Appellate Court

Exigency "Count Once" Rule Nixed by Appellate Court

USPS granted partial review of PRC limits, but court stands by PRC's "new normal" concept

What Is Online Shoppers' Device of Choice?

What Is Online Shoppers' Device of Choice?

The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.

The Content Marketing Conundrum

The Content Marketing Conundrum

3 things marketers need to consider when developing a trustworthy content marketing strategy.

Barriers to Cross-Channel Marketing Success [Infographic]

Barriers to Cross-Channel Marketing Success [Infographic]

Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

UK Lags U.S. In Programmatic Adoption, Survey Finds

UK Lags U.S. In Programmatic Adoption, Survey Finds

More than half of U.S. marketers are comfortable with programmatic campaigns, compared to just 43% in the UK.

4C Insights Hires Aaron Goldman as CMO

4C Insights Hires Aaron Goldman as CMO

Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

'Marketers Are Choice Architects'

'Marketers Are Choice Architects'

Dan Ariely advises marketers on how to transform customers' intentions into desired actions.

OPI's 9 Tips for Nailing Social Media

OPI's 9 Tips for Nailing Social Media

The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

Pinning a Correlation Between a View and a Purchase

Pinning a Correlation Between a View and a Purchase

Putting brand-driven purchasing directly inside the Pinterest experience will give marketers the opportunity to create a more seamless path-to-purchase.

Real-Time Marketing Can Lead to Big-Time ROI

Real-Time Marketing Can Lead to Big-Time ROI

A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.

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