Email Marketing Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

News Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Social Media Paramount's Marketing Snafu Enrages Online Consumers

Paramount's Marketing Snafu Enrages Online Consumers

A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...

Direct Line Blog All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little Repackaging

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.

Marketing Strategy The Do-Good Marketer

The Do-Good Marketer

Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

CRM Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

Social Media Twitter's Ad Revenue Doubles in Q2

Twitter's Ad Revenue Doubles in Q2

But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.

Marketing Strategy Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

Multichannel Marketing Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Direct Line Blog The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Mobile Marketing Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Data/Analytics SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Email Marketing To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Direct Line Blog Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

Marketing Automation B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

Agency Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Digital Marketing Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

Data/Analytics Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Direct Line Blog 5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

Digital Marketing Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Loyalty They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Email Marketing Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Data/Analytics MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

Data/Analytics App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Infographics Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Proof that email isn't a prehistoric channel after all.

Marketing Automation The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing Suite

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

Digital Marketing Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

Direct Line Blog 4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

Digital Marketing CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Marketing Strategy As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be Growing Pains

The two chiefs are working closer than ever, but are they working well?

Social Media Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Social Media Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

Data/Analytics Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Direct Line Blog This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

Data/Analytics Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

Marketing Strategy Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

Direct Line Blog When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

The poultry processor launches a 360-degree campaign to generate awareness for a new product.

Direct Line Blog This Company Doesn't Collect Data. Here's Why.

This Company Doesn't Collect Data. Here's Why.

Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.

Social Media LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

The professional network brings business audience marketing to its platform for $175 million.

Customer Experience Consumer Satisfaction Rises Online

Consumer Satisfaction Rises Online

Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.

Multichannel Marketing Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

Mobile Marketing Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Direct Line Blog Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

Email Marketing Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Digital Marketing Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Mobile Marketing Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Social Media Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Marketing Strategy Creativity Should Always Be Full Throttle

Creativity Should Always Be Full Throttle

Want your marketing to stand out? Be bold, distinct, and relevant.

Mobile Marketing Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.

Infographics Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

Marketers now dedicate a quarter of their budgets to IT spending.

Social Media App of the Week: MapMyWalk

App of the Week: MapMyWalk

MapMyWalk tracks users' fitness activities via the GPS on mobile devices.

Postal PRC Grants Mailers' Request for Review of Rate Elasticity

PRC Grants Mailers' Request for Review of Rate Elasticity

An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.

E-commerce Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.

Mobile Marketing PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

Email Marketing Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Social Media Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Direct Line Blog When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Digital Marketing Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

Data/Analytics AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Digital Marketing In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA Still Viable?

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.

Direct Line Blog Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.

Social Media Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

Postal Postal Board Nominees Would Hand Rate-Setting Authority to USPS

Postal Board Nominees Would Hand Rate-Setting Authority to USPS

Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.

Digital Marketing Lyris Wants to Get All Marketers on the Bus

Lyris Wants to Get All Marketers on the Bus

The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.

Direct Line Blog Get Integrated Analytics—or Get Lost (as in Lost Customers)

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.

Multichannel Marketing If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Digital Marketing Millennials Just Won't Let Go of the Phone

Millennials Just Won't Let Go of the Phone

Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.

Digital Marketing Wanted: Video Creatives With Out-of-This-World Ideas

Wanted: Video Creatives With Out-of-This-World Ideas

A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.

Direct Line Blog 2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

Why this is the year—and era—of change in the field of marketing.

Creative Campaign BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

Marketing Strategy Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

Privacy Internet of Things Privacy Working Group Begins Forming

Internet of Things Privacy Working Group Begins Forming

Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.

Creative Campaign App of the Week: Evernote

App of the Week: Evernote

Evernote aims to improve the archiving experience.

Infographics Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

When it comes to mobile conversions, many retailers can't get off of the bunny hill.

Marketing Strategy The CMO Is the Chief Language Officer

The CMO Is the Chief Language Officer

Clear marketing language helps marketers tell effective brand stories.

Digital Marketing Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.

News NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Direct Line Blog Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Data/Analytics Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Social Media World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

Multichannel Marketing Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.

Marketing Strategy Marketers, It's Time to Amplify Empathy

Marketers, It's Time to Amplify Empathy

5 ways marketers can blend empathy and analytics to more effectively connect with customers

Direct Line Blog Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

Who can take data and turn it into insight? The candy man can.

Marketing Automation That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Postal Former Reagan Budget Director Could Return to Postal Board

Former Reagan Budget Director Could Return to Postal Board

One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.

Data/Analytics Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to the Test

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.

CRM Apttus Intros Excel Spreadsheet Solution to Salesforce

Apttus Intros Excel Spreadsheet Solution to Salesforce

The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.

Direct Line Blog What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Postal Postal Service's 2013 Performance Review Is In

Postal Service's 2013 Performance Review Is In

USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.

Digital Marketing Code-Free Web Design Service Gets $7 Million Cash Infusion

Code-Free Web Design Service Gets $7 Million Cash Infusion

Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.

Social Media 5 Ways to Enhance the Value of Social

5 Ways to Enhance the Value of Social

Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.

Direct Line Blog 15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

Postal Carper Pleads for Reform to Avoid Closing 82 Postal Facilities

Carper Pleads for Reform to Avoid Closing 82 Postal Facilities

The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.

Data/Analytics Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

Incentives are one of the top methods marketers use to encourage customers to volunteer information.

Email Marketing Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the Short-Term

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.

Customer Experience Celebrating Interdependence Day

Celebrating Interdependence Day

An argument for embracing direct relationship marketing.

Direct Line Blog This Really Is the Year of Mobile. Seriously.

This Really Is the Year of Mobile. Seriously.

Forrester's chief of idea development tells why mobile's moment has officially come.

News Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

Policy/Regulations DMA Takes State Tax Case to Supreme Court

DMA Takes State Tax Case to Supreme Court

Direct Marketing Association v. Brohl could determine marketers' rights to access federal courts in sorting out state tax challenges.

Postal USPS to Reduce Business Rates on Priority Mail

USPS to Reduce Business Rates on Priority Mail

The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.

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