USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
The results from the comedic channel's campaign are anything but laughable.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
New research compares customer acquisition and retention to dating.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
Why it's better to give than to receive.
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
Hotel Tonight aims to help users "plan less and live more."
Live Nation puts a modern spin on connecting customers and partners.
New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.
PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.
One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
With the holiday shopping season starting earlier this year, retailers have their work cut out for them.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
A well-balanced budget may be in order for the New Year.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Well-integrated technologies impact business performance and increase marketing effectiveness.
The 23-year content management veteran will lead new product and service development.
Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.
The agency veteran is charged with expanding customer engagement services.
Haymarket Media honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.
Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
How consumers' motivations differ from country to country.
Explore how to get the most from marketing investment in this interactive eBook.
A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.
OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
The chief creative officer of BBDO Worldwide reveals how to find creativity.
Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
The social-sourced, GPS-based navigation app aims to help users help each other get to appointments on time.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.
Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.
A multichannel customer intelligence system helps pair callers with the right call center agent.
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.
They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.
The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
The outdoor clothing company emails when customers are most likely to click.
No ifs, ands, or butts, this risky tactic paid off.
4 elements that the business service provider focuses on to grow its digital magazine
The two companies find common ground in a commitment to customer experience as a core business competency.
The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.
But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.
Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.
Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.
Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.
Santa's not the only one making holiday lists for young folks. Accenture is, too, and here's its handicapping of millennial shopping for Thanksgiving and the day after.
'Tis the season for mobile browsing and purchasing.
Remember, actions speak louder than words.
The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
When used correctly, the hashtag allows marketers to reach, engage, and measure.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
The company doesn't toy around with lead scoring and segmentation.
Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.
The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.
Budgets are thin but technology is plentiful. It's enough to drive a marketer crazy.
The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session.
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.
What's in our inbox this month: Savings-Focused Retailers Emails
As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.
Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when people found out they would presume that special deals were made. What would you do? Email your answers to firstname.lastname@example.org by November 28 for the chance to win $100.
Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What is programmatic direct?
Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.
Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
In just the past year, they added 20 minutes a day to their mobile app habits.
But that doesn't stop them from sharing information with certain sectors.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.