One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

The (Young) Masters of Marketing

The (Young) Masters of Marketing

Tune in on Facebook Live for the nominees announcement Monday, August 1 at noon.

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Why does Oracle need seminal cloud vendor NetSuite?

Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

Excellent mobile results validates Zuckerberg's 2012 company crisis

PewDiePie Made $8M Last Year and That's Not Nearly Enough

PewDiePie Made $8M Last Year and That's Not Nearly Enough

Is the future of marketing in the hands of a few YouTube and Twitter influencers?

Lyon: The City of CRM

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

GetResponse Gets Automating

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

Robots Are Taking Over Retail

Robots Are Taking Over Retail

The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.

How to Regain Ad-Blocking Consumers

How to Regain Ad-Blocking Consumers

Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

A weekend of exemplary marketing, or one of marketing superseding product?

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

Telecom looking to futureproof its business

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

Some considerations for brands on the potential future of mobile advertising.

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

Now comes the hard part.

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Five Marketing Lessons from Tesla

Five Marketing Lessons from Tesla

What we can learn from Elon Musk and Tesla

Virtual Assistants Acting Naturally

Virtual Assistants Acting Naturally

TouchCommerce is leveraging natural language processing to create more intelligent chatbots

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

Why Can't Google Get the Hang of Messaging Apps?

Why Can't Google Get the Hang of Messaging Apps?

Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

How to Measure Return on Digital Investment (RODI)

How to Measure Return on Digital Investment (RODI)

The questions marketers need to ask to improve their digital marketing spend.

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

The world is quite ready for the AR revolution and other points

Facebook (Not So) Live

Facebook (Not So) Live

Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

We explain the new way computers are making themselves smarter, and its relevance to digital marketing

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Are Today's Marketers Still Loyal To Loyalty Programs?

Are Today's Marketers Still Loyal To Loyalty Programs?

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Getting Candid About Ad Blockers

Getting Candid About Ad Blockers

We discuss some of our own ad blocking experiences during a Facebook Live stream.

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Omnichannel Marketing: The Perfect Fit for Indochino

Omnichannel Marketing: The Perfect Fit for Indochino

The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

US postal service reform makes a tentative advance in the House

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous

10 Omnichannel Stats Every Marketer Should Know

10 Omnichannel Stats Every Marketer Should Know

Consumers want and expect omnichannel. Marketers have to give it to them.

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

SMBs need personalization to compete with big brands, he says.

Top 8 DMN Articles Surrounding the Flux of Content Marketing

Top 8 DMN Articles Surrounding the Flux of Content Marketing

There's an arc to our recent coverage of content marketing, and it spells change.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

The Social Media Prognosis

The Social Media Prognosis

Nine articles that illustrate the complicated present, and cloudy future of social media.

Productivity Tools Your Marketing Team Needs

Productivity Tools Your Marketing Team Needs

Marketers share the time and project management tools they can't live without.

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

Trials going well, all systems go on national rollout

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Russell Glass answers questions about LinkedIn's leap into programmatic

The Intersection of Marketing and Gaming

The Intersection of Marketing and Gaming

Seven articles about gamers, geeks, and superfans that all marketers should read.

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

How publishers and advertisers can connect to do better marketing

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Show Off Your Marketing Tech Skills

Show Off Your Marketing Tech Skills

CabinetM helps you build a tangible marketing stack resume

Will Slack and Chat Kill Email Marketing?

Will Slack and Chat Kill Email Marketing?

There will likely always be a place for email even with shiny new tools

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

One on One: Those High Impact Moments with Ryan Nichols

One on One: Those High Impact Moments with Ryan Nichols

Ryan Nichols of Zendesk talks about bringing businesses and customers closer together

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

Tracking the Ad Blocking Discussion

Tracking the Ad Blocking Discussion

Nine articles over the last 12 months that show how the ad blocking conversation has changed.

Plugging the Operational Data Gap

Plugging the Operational Data Gap

A new report exposes the gap between gathering marketing data and realizing its value it across functions

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

Another step in the fight against the multi-billion-dollar problem

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

Mark Bornstein says the future is about conversations, not clicks

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Way to bring back wayward customers after health scares

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Facebook and Yahoo each announced new technology during this year's festival.

The 5 Essentials for Every Omnichannel Campaign

The 5 Essentials for Every Omnichannel Campaign

Here are some of the core requirements for any omnichannel campaign.

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Tim Hayden of Zignal Labs shares his marketing tech outlook

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

Combining the right and left brain to solve consumer-driven problems

Initial Reactions to #Brexit from Agencies, Marketers, and Brands

Initial Reactions to #Brexit from Agencies, Marketers, and Brands

Those in the industry shared their thoughts with the press and via social media.

One on One: Ambitions Beyond Social with Ragy Thomas

One on One: Ambitions Beyond Social with Ragy Thomas

Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

The Advancement of Ad Blockers

The Advancement of Ad Blockers

69.8 million Americans will use an ad blocker this year, according to eMarketer.

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Daily affirmations through mobile messaging

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

20 Important Case Studies from DMN

20 Important Case Studies from DMN

Our best of series focuses on Case Studies

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

There's always a silver lining to any marketing mistake

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

8 Ways to Produce Better Branded Video

8 Ways to Produce Better Branded Video

Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.

[Video] Why Overwatch is a Perfect Storm of Marketing Execution

[Video] Why Overwatch is a Perfect Storm of Marketing Execution

We explore the five marketing strategies at play in Blizzard's latest shooter phenomenon.

Sales Tech is About to Explode

Sales Tech is About to Explode

Marketing tech is still growing, but for better or worse sales tech is ready for its close-up

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

The luxury automotive brand experiences big wins by relying on content, data, and technology.

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

What Is Magic Pony and Why Did Twitter Buy It?

What Is Magic Pony and Why Did Twitter Buy It?

Machine learning sets the Twitter content free

Publisher Branded Content Studios Proliferate

Publisher Branded Content Studios Proliferate

Yahoo latest to boosts its content marketing capabilities

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

What Salesforce Likely Wanted from LinkedIn

What Salesforce Likely Wanted from LinkedIn

How would Monday morning have looked if Salesforce's bid had succeeded?

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

The Hub shines a spotlight on Microsoft's LinkedIn acquisition

The Top Brands Most Likely to Invade Your Emojis

The Top Brands Most Likely to Invade Your Emojis

Here are the brands we suspect will use Twitter's emoji targeting, and which emojis they'll target against.

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

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