One on One: Kevin Lindsay on the Experience Business

One on One: Kevin Lindsay on the Experience Business

At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Video Gets Interactive

Video Gets Interactive

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Cosabella: Shocked by Albert

Cosabella: Shocked by Albert

Family-owned luxury lingerie company Cosabella is placing its faith in AI

Full Circle Insights Launches ABM Solution

Full Circle Insights Launches ABM Solution

Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.

Marketers Are Approaching a Big Moment with Walled Gardens

Marketers Are Approaching a Big Moment with Walled Gardens

The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

How Not to Do Browsewrap: A Parable

How Not to Do Browsewrap: A Parable

eCommerce and browsewrap: getting the terms and conditions right

Wayin Launches Revamped Campaign App Store for Marketers

Wayin Launches Revamped Campaign App Store for Marketers

Repurposed marketing campaign template store gives brands new opportunities

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Almost 20% of the $66 billion spent last year on digital ads globally may have been wasted on fraud

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

Adobe comes out punching with its new Experience Cloud

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods

goSeek Drives Conversion Through New Native Ad Approach

goSeek Drives Conversion Through New Native Ad Approach

The discount hotel search engine leveraged Yahoo Gemini to drive traffic to its website and acquire new customers.

A World Without Twitter

A World Without Twitter

How the social media landscape would be impacted without Twitter

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

Our weekly column about marketing tech and ops

Deciding The Right Data for A Data Layer: A Primer

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

Welcome to eCommerce Week

Welcome to eCommerce Week

Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

Meet the Marketer: Daniel Rodriguez

Meet the Marketer: Daniel Rodriguez

Daniel Rodriguez went from a team of himself, to 20 in almost no time. Here's his story.

A divided country is reflected in SXSW's fractured mirror

A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

Hooked on Phonics Doubles Success With Apps

Hooked on Phonics Doubles Success With Apps

How Hooked on Phonics found a quality traffic source with mobile video ads

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots

Study suggests that Twitter is delivering misleading analytics

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Drybar's VP of Marketing to Keynote Hall of Femme

Drybar's VP of Marketing to Keynote Hall of Femme

Brittany Driscoll champions the blow-drying salon chain's in-store experience and product line and previously spent eight years marketing global ad campaigns for Fortune 500 brands.

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

Airlines are measured in brand performance with analysis of social media and word of mouth conversations

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

Episerver: Softly, Softly

Episerver: Softly, Softly

Episerver seems to be moving steadily closer to being a one-stop shop for marketers

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

Our weekly column about marketing tech and ops

Perceptions of Attribution Models are Evolving

Perceptions of Attribution Models are Evolving

Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

DMN Agency Issue: Calls for Entries

Tracking the evolution of direct agencies

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

The one-day event, which combined digital and physical elements, was the perfect platform to announce the omnichannel capabilities of the portfolio extension

How Three Luxury Brands Are Adapting to an Omnichannel World

How Three Luxury Brands Are Adapting to an Omnichannel World

Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.

MLS Team Launches App to Put Fans in the Front Row

MLS Team Launches App to Put Fans in the Front Row

How Orlando City SC reached fans at their fingertips

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

Will Science Fiction Become the New Reality?

Will Science Fiction Become the New Reality?

A panel of experts discussed Hollywood's depiction of humans' relationship with machines and what the future looks like as the two become more intertwined.

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

Tiffany, an expert white hat hacker, dishes on the looming demise of ad fraud, and what it means for the status quo.

How Orexigen Is Changing the Weight-loss Conversation

How Orexigen Is Changing the Weight-loss Conversation

How the biotech company uses a 360-degree approach to educate patients on the role of two areas of the brain in weight-loss

Salesforce, IBM Launch Partnership to Leverage AI

Salesforce, IBM Launch Partnership to Leverage AI

The partnership will leverage artificial intelligence to power the top CRM

What Machine Learning Can (and Can't) Do

What Machine Learning Can (and Can't) Do

Top practitioners talk to us about the benefits and limitations of machine learning and AI

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

What Lies in the Blind Spots of the Data-Driven CMO

What Lies in the Blind Spots of the Data-Driven CMO

These blind spots can manifest in a variety of ways

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

Act-On Gets Adaptive

Act-On Gets Adaptive

Machine learning can take marketers beyond personas

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

Advertising to the Ad Block Geeks

Advertising to the Ad Block Geeks

A panel at Millennial 20/20 discussed how brands are reaching geeks, even as geeks are writing ad blocking scripts.

Facebook Working on TV-Like Video Programming App

Facebook Working on TV-Like Video Programming App

The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

When and how to substitute ABM Lite for Strategic ABM

Campaigns and Cocktails: A Recap of the DMN Awards

Campaigns and Cocktails: A Recap of the DMN Awards

Twenty-one winners and 18 honorable mentions were recognized for their innovative campaigns, technologies, and personal achievements at the DMN Awards reveal in New York

Snap's IPO Soars

Snap's IPO Soars

The IPO from Snapchat's parent company looks like a hit — initially, at least

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Automation Company, Honorable Mention: Registria

Marketing Automation Company, Honorable Mention: Registria

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Mobile Company, Honorable Mention: ForRent.com

Mobile Company, Honorable Mention: ForRent.com

Email Marketing Company, Honorable Mention: Epsilon

Email Marketing Company, Honorable Mention: Epsilon

Social Media Marketing Company, Honorable Mention: Salesforce

Social Media Marketing Company, Honorable Mention: Salesforce

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Healthcare Campaign, Honorable Mention: Advocate Health Care and SIM Partners

Entertainment Campaign, Honorable Mention: Golden Entertainment

Entertainment Campaign, Honorable Mention: Golden Entertainment

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Content Marketing Company, Honorable Mention: Adobe

Content Marketing Company, Honorable Mention: Adobe

Consumer Campaign, Honorable Mention: Imposium

Consumer Campaign, Honorable Mention: Imposium

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

Analytics Company, Honorable Mention: Adobe

Analytics Company, Honorable Mention: Adobe

AdTech/Programmatic Company, Honorable Mention: Amobee

AdTech/Programmatic Company, Honorable Mention: Amobee

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Social Media Marketing Company, Winner: Unmetric

Social Media Marketing Company, Winner: Unmetric

Mobile Company, Winner: Swirl Networks

Mobile Company, Winner: Swirl Networks

Marketing Cloud Company, Winner: Adobe

Marketing Cloud Company, Winner: Adobe

Marketing Automation Company, Winner: Adgorithms

Marketing Automation Company, Winner: Adgorithms

Email Marketing Company, Winner: Salesforce

Email Marketing Company, Winner: Salesforce

Content Marketing Company, Winner: Percolate

Content Marketing Company, Winner: Percolate

Analytics Company, Winner: Allocadia

Analytics Company, Winner: Allocadia

AdTech/Programmatic Company, Winner: Conversant

AdTech/Programmatic Company, Winner: Conversant

Tech Campaign, Winner: Prezi

Tech Campaign, Winner: Prezi

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Financial Services Campaign, Winner: Western Union

Financial Services Campaign, Winner: Western Union

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Consumer Campaign, Winner: Denny's and Erwin Penland

Consumer Campaign, Winner: Denny's and Erwin Penland

B2B Campaign, Winner: Dell

B2B Campaign, Winner: Dell

One-Third of Digital Marketing Budget Spent on Mobile Marketing

One-Third of Digital Marketing Budget Spent on Mobile Marketing

Marketers appear to be maturing in their mobile efforts

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