First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.
A better customer experience increases the likelihood of a successful new product launch.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.
The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
The long road to digital marketing leadership starts with organizational alignment, a study finds.
The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
It turns out the secret to a seamless customer experience is data.
Beesy has an automated to-do organizer that syncs with calendars and address books.
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
Why this last season was the most memorable yet.
The value of scarcity isn't a come-and-go tactic.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
A Google product engineer introduces a browser plug-in that outs native advertising.
The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The prospect of advertising on the messaging app intrigues some, annoys others.
The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
Business Messenger lets users send and receive messages via their office number.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Peer-to-peer referrals produce healthy conversion rates.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.
Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.
Because one data point is never enough.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.
Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?
What are marketers talking about? In large part, how data changes everything.
The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?
It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.
Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.
The online wine retailer's strategy incorporates different flavors and depths.
Today's marketers need to mind their manners and appreciate customers.
Productivity app ZenDay aims to "bring more serenity to your daily life."
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
The business and finance publication uses data to get a read on its customers.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
A 1% increase in Standard Mail volume translated into a 5% revenue gain for USPS, thanks to the rate hike. CFO Joe Corbett says it's essential that it remains permanent.
Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?
Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Jim Lyski will now head marketing at the used car retailer.
Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
More than half of consumers are likely to watch video, so where's the influx of branded video?
The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
The company aims to address mobile programmatic buying through several recent partnerships.
RescueTime aims to help users become more focused and productive.
Consumers want to interact online, but companies aren't serving their needs.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
The experience management company aims to decrease time-to-market and accelerate growth for e-commerce companies.
Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.
Like the view of the proverbial forest, sometimes a broader view may be better.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
As social media networks evolve and expand, what happens to the priority of marketer's metrics?
Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.
Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.
Increased productivity is the real Hook for marketing automation.
Any.DO aims to help users complete tasks.
Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.