A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.
The re-launch of the music streaming service has everyone talking—and marketers buzzing.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.
Female-centric ads are empowering women—and making money for brands.
Here's the social buzz around the slew of announcements at F8.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.
More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.
Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.
In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
The clothing and accessories brand uses customer behavior data to connect its marketing across channels.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
Understanding customer context leads to more relevant interactions, which then leads to more transactions.
Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.
Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.
Words exchanged in a Congressional committee and an Inspector General's investigation infer a delay in the rollout of Net Neutrality.
Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.
The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.
Marketers love South by Southwest as much as anyone—maybe more.
Be the blue cheese within your industry.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The Postal Service cracks down on business mailers who are using the prospecting vehicle for order fulfillment.
Its valuation now at $11 billion, the social network is number six on the list of privately held startups.
Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?
A direct marketing "giant," he wrote the classic book on recency and frequency.
The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.
Here's what marketers should do about it.
Email may be mature, but it's time for it to be more cougar than matron.
A strong investment in social commerce helped save Avenue Stores' fate.
Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.
Not every C-level marketer takes the same approach to get ahead of the game.
The style-centric brand gives its email marketing a major makeover.
The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.
Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.
This isn't your average cookies conversation.
Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.
85% of consumers polled find online reviews important while making a purchase
The data is there. It's time to put it to use.
Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.
Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Because mobile isn't complicated enough.
Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.
A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.
United Parcel Service morphs into "United Problem Solvers" in a new TV, print, and online campaign.
Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
In the digitally mature automotive segment, Nissan emerges as the most socially poised.
DialogTech integrations will give Adobe users more insight into driving phone interactions.
Millennials are often averse to marketing on the social networks they frequent. Here are four ways to change that.
Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
Citing a large number of errors and omissions in the rate request, the Postal Regulatory Commission returns it to the Postal Service for modifications
Advertisers on the social network will now be able to target by referencing 135 audience categories.
As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.
I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.
Just one third of marketers feel they collect the right amount of data.
Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
The ratings king prepares for a day when programmatic buying migrates to broadcast television.
Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.
Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.
The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.
11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
Five tech trends underlying direct mail marketing success today.
How three companies are using direct mail marketing to deliver—sales, that is.
Direct mail still works. Here's why.
Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.
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