Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Shelly Palmer is Keynote Speaker at DMN Connect

Shelly Palmer is Keynote Speaker at DMN Connect

Shelly Palmer, CEO of the Palmer Group, leads off the roster of speakers at DMN Connect in March

TripAdvisor Enhanced Ad Products Tweak Mission

TripAdvisor Enhanced Ad Products Tweak Mission

New ad products increase marketing capabilities but decrease trust

Staples Builds an Alexa-Like Easy Button

Staples Builds an Alexa-Like Easy Button

The office supplies retailer is partnering with IBM Watson to create a voice-activated ordering system for its B2B customers.

2017 DMN Awards: The Finalists Are...

2017 DMN Awards: The Finalists Are...

Here are the finalists for the 2017 DMN Awards

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

Oracle is making a competitive push on cloud services: But apps matter too

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

Third-largest soccer brand partners with Uber

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

A deep dive into the origins, motives, and importance of cross device tracking

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

The retail technology vendor is moving beyond the paper shelf tags

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

Eyeota offers brands access to audience data from a pool of three billion unique profiles

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

ESPN digital TV stream of college football championship had more logo than logic

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

The online window covering company introduces a program that refers prospects to people, not just a brand.

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

Report reveals cross-border marketing is best for technology marketers

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

How mParticle helps mobile-first businesses manage and leverage their data

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

Independent centrist candidate Emmanuel Macron hires firm to help with campaign

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

A conversation with her father paved that way for a future in data science

What CES Revealed for Marketers

What CES Revealed for Marketers

Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

How data can inform content marketing

Google Warns Advertisers of Changes to Phone Numbers in Ads

Google Warns Advertisers of Changes to Phone Numbers in Ads

News forces advertisers to consider AdWords ability to match certain needs

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

The U.S. Army aims to dictate an effort to "establish a new brand"

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

A series of profiles of top marketers at leading marketing tech companies.

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

How Snap remains at the helm of social media's advertising evolution

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Why are online retailers opening brick-and-mortar locations?

The 10 Best DMN Podcasts of 2016

The 10 Best DMN Podcasts of 2016

We spoke to a lot of marketers last year. Here are some of our favorite conversations from those sessions.

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Amazon Doubled Shipments for Independent Merchants Last Year

Amazon Doubled Shipments for Independent Merchants Last Year

Marketers who work with local merchants should pay attention

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

The global commerce technology company expands data management and analytics capabilities

Top 10 DMN Case Studies of 2016

Top 10 DMN Case Studies of 2016

From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.

The Home Assistant Arms Race Heats Up

The Home Assistant Arms Race Heats Up

It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.

Google, Facebook Control Smartphone Apps Landscape

Google, Facebook Control Smartphone Apps Landscape

Do Facebook and Google have a stranglehold on the smartphone app market?

Feeding Customers Relevant Content

Feeding Customers Relevant Content

Purina implemented Salesforce to deliver relevant messages to their animal feed customers

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

How The Major Social Media Companies Fared in 2016

How The Major Social Media Companies Fared in 2016

A ranking of the social media giants

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

IoT Seemed Less Exciting in 2016

IoT Seemed Less Exciting in 2016

Perhaps marketers were more focused on new trends like AI and VR.

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

Marketing Resolutions for 2017

Marketing Resolutions for 2017

The best way to predict the future is to create it

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

On how the weather impacts everything

Five Marketing Campaigns That Defined 2016

Five Marketing Campaigns That Defined 2016

The year provided some unforgettable campaigns and iconic images

Facebook, MRC in Talks Over Metric Audit

Facebook, MRC in Talks Over Metric Audit

Social media giant in talks about metric measurement methodologies

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

The Robots Took Over in 2016

The Robots Took Over in 2016

A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

You Don't Need More People on Your Content Team in 2017

You Don't Need More People on Your Content Team in 2017

The technology can get you there

Social Media is Dangerous for Brands

Social Media is Dangerous for Brands

As many pitfalls as opportunities

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

An immersive experience give you the perspectiveof a child struggling to see

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

The FedEx and ecommerce relationship is changing

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

One on One: Brian Reed says Brands Should Protect Themselves

One on One: Brian Reed says Brands Should Protect Themselves

Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

Making the Jump to ABM

Making the Jump to ABM

Moving B2B sales to an ABM model calls for digital transformation and change management

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

People hating and avoiding ads isn't new, but marketers caring about it is.

Marketing Tech Unicorns in 2017's IPO Pipeline

Marketing Tech Unicorns in 2017's IPO Pipeline

Which are the highest-valued and "highest-flying" marketing tech companies?

YouTube Invests in Artists to Bolster Marketing Efforts

YouTube Invests in Artists to Bolster Marketing Efforts

How the video-sharing website is developing celebrities and raising the brand profile

Experience Over Points in Customer Loyalty

Experience Over Points in Customer Loyalty

What matters when it comes to loyalty programs

Just Don't Call it A.I.

Just Don't Call it A.I.

Referring to self-teaching algorithms as "Artificial Intelligence" trivializes the original AI dream

Why AR Beats VR in the World of Alternate Realities

Why AR Beats VR in the World of Alternate Realities

Most people are hyping the wrong thing

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

When is "Hey customers, we care!" appropriate?

Snapchat Will Not Be Able to Hold the Center

Snapchat Will Not Be Able to Hold the Center

Coolness is not a product of (lack of) advertising

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

Fixing the Fractured Funnel

Fixing the Fractured Funnel

The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

CEOs Expect CMOs to Lead Revenue Growth

CEOs Expect CMOs to Lead Revenue Growth

Report shows marketing role has shifted

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

Ben Hindman of Splash on how events can be at the core of marketing efforts

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

5 Ways Marketers Can Use Live 360 Degree Video

5 Ways Marketers Can Use Live 360 Degree Video

Here are some potential uses of the tech for marketers who want to create immersive video experiences.

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

But promising signs ahead.

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

Users are visiting more stores, and spending money at those stores because of the game.

Twitter Will No Longer Create Lead Generation Campaigns

Twitter Will No Longer Create Lead Generation Campaigns

Social media giant kills off lead generation ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

Facebook is adding news muscle to its senior team, but it looks like a commercial move

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

A breakdown of how the online travel agency leverages its technology stack across the organization.

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

Real estate is about physical location. The virtual location of potential buyers is important too

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

How a marketing campaign kept the television show in the conversation

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

More measurement errors emerge

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Tito's Vodka Distills Success out of Email Marketing

Tito's Vodka Distills Success out of Email Marketing

How the first legal distillery in Texas branched out with email marketing

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

The summer craze may yet prove a viable channel for marketers.poke

From Campaign: An Oral History of 'Get a Mac'

From Campaign: An Oral History of 'Get a Mac'

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Microsoft Zo Sacrifices Functionality for Safety

Microsoft Zo Sacrifices Functionality for Safety

Censored chatbot delivers better customer experience

Invoca Taps Into IBM Watson

Invoca Taps Into IBM Watson

Invoca puts AI at the heart of its voice marketing strategy

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