That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.
Four tips on how to grow a brand that everyone already knows and loves.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.
They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.
One in three small businesses don't have a presence on social media.
An outpour of canine love took over social media, and brands rode the wave of excitement.
Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.
Debate around data—personal data—is fueling viral conversations on social media. And in the wake of the recent Ashley Madison and IRS hacks, there's an ever deeper concern for consumer privacy.
Four loyalty experts sum up the ultimate customer relationship in three words.
91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers
The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.
Because relying on push alone is not enough.
Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.
Rauner issues an amendatory veto for a data breach notification bill that sought to limit collecting online search and purchase history.
Marketers have access to more data than ever, but the work continues to get the most out it.
2015 is the year of new heights for email marketers, and here are the stats to back it up.
But its CPM of $6.29 is almost double that of its owner's.
When does marketing pay off most? When it's all about the customer.
How the movie and game rental company is driving convenience, personalization, and engagement across channels.
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
It acquires A/B testing and segmentation company Maxymiser.
Web transactions accounted for one-fourth of comp sales increases, helped in part by an improved free shipping strategy.
It replaces the Publisher Network with the addition of tweet engagements and video views.
The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.
A grasp of foreign affairs? Statesmanship? Years of political experience? That's yesterday. What presidential hopefuls need today is a brand and a good digital strategist.
Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.
CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.
The social software provider acquired the provider of social data integration.
They must locate and promote to the one out of every 143 consumers who make or break their new products.
Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.
Live streaming is the cat's meow among fans of the pet food brand.
Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.
A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is future, one pundit predicts.
Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.
Five mailers groups petition the PRC to define what constitutes trivial rate increases in operational changes installed by the Postal Service.
Mobile advertising revenue surged globally 64.8% to $31.9 billion in 2014 from $19.3 billion in 2013.
Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.
Telligent will become part of Verint's customer engagement optimization business.
Direct mailers and catalogers worry that the Postal Service won't be able to predict on-time delivery by the advent of the fall mailing season.
As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.
Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.
With the CPI close to zero, there's a chance for no rate hike in 2016. That could stymie operational improvements beneficial to mailers.
More than half of them say they're overworked and that they have a hard time proving their worth at the office.
Is it even possible to be a marketer today without being exhausted all the time?
The future of marketing certainly will include mobile apps. Here's how to get yours to rise above the millions of choices.
AccuWeather's six secrets for producing better content.
Will the creation of the Alphabet holding company result in greater focus on the operations of Google search?
Advertisers are leaving $14 billion in 'free advertising' on the table.
The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.
By my employer, of course, because that's what I do for a living. Your paid reviewers must make the same claim, even in a 140-word tweet.
A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.
A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.
Third-party sellers "same store sales" increased 30% on Amazon, a four-point rise over June. Sales on eBay and other online marketplaces declined.
The Interactive Advertising Bureau launches a preview event for digital audio marketers.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.
Three ways to build a brand that can last through the ages.
App installs drop off precipitously in February, but that doesn't stop marketers from paying dearly to obtain them.
Its social media tool gains access to intelligence from 700 million social profiles in the Klout database.
Symantec will use the proceeds to grow its profile in its core security technology business.
The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.
78% of parents will use a smartphone while back-to-school shopping this year.
A lead marketer shares the vital component to crafting impactful emails.
Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.
198 million people currently use adblocking tools—costing publishers more than $21.8 billion in lost revenue.
That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.
Its 20% stake in Suning will give it access to 1,700 same-day delivery stations.
As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.
You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.
Removing the video channel's ad inventory from AdX is a bad move for all concerned, especially Google, insiders say.
If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.
Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.
A breakdown of why marketing should be included in the go-to-market planning process from the get-go.
A gourmet cookie shop sweetens its recipe for email messages.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.
While traffic continued to decline, retailers were able to drive greater storefront conversions while bolstering duration rates.
The U.K.-based fashion app links digital and in-app experiences to create a more seamless customer experience—and prevent drop-off.
Here are five ways to ensure that campaigns are integrated across digital and traditional channels.
The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.
The discount retailer said it's testing beacon technology in 50 locations nationwide.
Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.
Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.
Four key generational differences that marketers should note.
The CDO position aims to address the ever-increasing number of data issues companies face today.
Instagram currently boasts engagement levels of 70 million daily photo uploads and 2.5 billion likes per day.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
Mass-market consumers purchased 335% more via their smartphones than they did in Q2 2014.
With new devices on the way, we've collected recent coverage tracking news and innovation in mobile usage and technology.
Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.
Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.
The food company is connecting the online and the physical worlds as part of its efforts to better our own.
Earthlings are willing to share their data to enhance their customer experiences.
A new study finds that despite the improving economy, millennials remain cautious.
A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.
PRC OKs $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months.
The private jet company relies on digital content to drive engagement among its high-flying customers.
Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.
Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.
Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...