The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.
The deal brings Merit a new talent pool and business capabilities.
No use crying over spilled wine—at least not after the customer experience I had.
No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.
IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.
Retailers will account for more than a fifth of that, followed by automotive and financial services.
Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.
7 steps to help small business owners get their email newsletter off of the ground.
85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
Retailigence keeps tabs on product availability at more than two million stores.
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
A thorough breakdown of what it takes to implement a successful content strategy across an organization.
The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'
Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Creativity, data, measurement, and mobile are the social network's main pillars.
Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.
TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.
Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.
Almost all marketers find analytics useful.
Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.
In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.
Compose their company's brand promise is just the beginning.
Turns out that a few small details can make a big impact on your customers—and their decisions.
"Incentive compensation is the third rail in marketing, product [management], and sales alignment."
Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.
Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
Siloed marketing will melt away engagement and purchase opportunities.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
The Chango veteran moves from programmatic to in-image advertising.
It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.
The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.
Innovation takes more than just technology; it takes people.
More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.
The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.
NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.
Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.
In a blog, the Federal Trade Commission questions the validity of state laws that shut down direct sales of Tesla electric cars.
59 million U.S. adults are tuning in to video at least once a month, a study finds.
A personal touch can ignite conversations, build relationships—and boost sales.
A mobile ad platform releases what it claims is the first true benchmarking of the channel's impact on in-store sales.
The operator of .org launches a new top-level domain that serves as a validator for nonprofit status.
Avanade's CMO asks and answers questions troubling many marketing leaders today.
Finance giant Amex reveals how to stay current and grow with your customers.
Marketers need to deliver measurable results that show the value of marketing.
Standard Mail volumes showed a slight decline in the three-month period, but increased by 564 million pieces in the first half of USPS's fiscal year.
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.
It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.
Finding new customers and retaining existing ones isn't every owner's forte.
The most effective or profitable channels aren't always the ones you expect.
Consumers make irrational purchase decisions; help them choose you.
A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.
New Standard Mail prices, up an aggregate 1.937%, take effect May 31. Mail promotional programs for 2015 will proceed as scheduled.
The silver lining to look for from today's marketing clouds: context.
Highspot introduces "content genomics," which codes and tracks each element of sales collateral for effectiveness.
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?
"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.
Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.
Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?
Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.
Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.
The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.
How "personal" should you get with customers? It depends.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.
Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
91% of businesses engage in data migration projects and 85% experience significant problems from them.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.
Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.
A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.
It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.
One chief marketer breaks down the unique benefits found in only social media metrics.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...