Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...
If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.
Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.
Three words apply when adopting SFA: Keep it simple.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.
Proof that email isn't a prehistoric channel after all.
Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Marketers who want to stay relevant need to go back to these four basics.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
The two chiefs are working closer than ever, but are they working well?
The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.
The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
Does your brand have a devoted following?
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.
The professional network brings business audience marketing to its platform for $175 million.
Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.
Aim is to develop a "next generation" media planning tool.
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
Want your marketing to stand out? Be bold, distinct, and relevant.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
Marketers now dedicate a quarter of their budgets to IT spending.
MapMyWalk tracks users' fitness activities via the GPS on mobile devices.
An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.
The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.
The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.
There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.
Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.
Why this is the year—and era—of change in the field of marketing.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.
Evernote aims to improve the archiving experience.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Clear marketing language helps marketers tell effective brand stories.
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.
Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.
5 ways marketers can blend empathy and analytics to more effectively connect with customers
Who can take data and turn it into insight? The candy man can.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.
The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
An argument for embracing direct relationship marketing.
Forrester's chief of idea development tells why mobile's moment has officially come.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.
Direct Marketing Association v. Brohl could determine marketers' rights to access federal courts in sorting out state tax challenges.
The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.