Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.
Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.
Stoupa had led a brand repositioning at the auto parts chain.
Quantity doesn't trump quality.
A difference in opinion regarding Big Data's importance can hinder success.
SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct mail is far from dead, especially when it comes to customer lifetime value.
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
Insight into customers' emotions will help marketers turn their frowns upside-down.
But consumers are confident that the government and brands will brew up a solution
When marketing and tech join forces, brands become unstoppable.
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.
Strategists at the leading game developer reveal how brands can get in on game marketing.
There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.
AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.
It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
When data drives relevancy, everybody wins.
Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Data's influence on content and decision making continues to grow in 2015.
The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.
Brad Brooks ran the Windows consumer business during a nine-year stint with the company.
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.
The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.
Why simply using automated translation technology doesn't cut it.
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.
The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.
Because who doesn't want to relive Sunday's madness all over again?
The PRC commissioner argues that the virtual elimination of overnight delivery tramples the concept of universal service.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Hashtags in email subject lines can amplify a message and create a personal connection.
There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.
That's up 12%, according to Adobe, and represents nearly one third of annual Internet retail sales.
New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.
Here's an interesting lexicon of some of the top terms already making noise this year.
Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.
A compendium of advice for achieving marketing excellence in 2015.
A lack of speed and collaboration can inhibit the craft.
Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.
Growth in marketing spending will come from surprising places, Winterberry Group predicts.
The Postal Service expands testing of the same-day delivery service to the nation's capital following pilots in San Francisco and New York.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.
Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.
The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
The new head of Congress's Intellectual Property subcommittee says he will seek a bipartisan bill to curb legal harassment of technological innovators.
Incoming Oversight & Government Reform committee chairman Jason Chaffetz cleans house and seeks a bipartisan approach.
A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
The USPS surpassed projections and set a record in 2014.
He also ventures that performance-based pricing akin to pay-per-clicks could be in direct mail's future.
Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.
This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.
Hungry for growth, the QSR is connecting with millennial customers on and offline.
Business mailers won't notice as much as private households, which will see mail arrive as much as a day later.
General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Do you know your customers well enough to make an engaging connection?
Some 55% of video media placements purchased by 18 leading brands over three months were fraudulent, according to Clearstream.
Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.
The entertainment website company is using personalized messaging to increase engagement and clicks.
Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.
A lack of understanding can flux luxe customers, a study says.
Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000.
Both Walmart and Toys R Us dropped prices after Black Friday and raised them after Super Saturday. But Amazon held steady throughout.
Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.
Marketers beware: even "direct marketing" can get caught up in spam traps.
"We'll take your returns," the Postal Service tells America in the denouement of its holiday advertising campaign.
Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.
The exaggerations in marketing are, well, overly exaggerated.
What was hot in marketing in 2014? We take a look back at DMN content that resonated most with readers.
What's in our mailbox this month: Broadway Shows
What's in our inbox this month: NFL Teams
A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.
25 pundits predict the Next Big Thing on the marketing horizon.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Three companies prove that interactions, connections, and emotions are the essential pillars of a strong engagement campaign.
After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What exactly does opt-in mean?
Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.
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