Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.
Cultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.
The gain was bolstered by low interest rates and the exigent surcharge; Postmaster General Megan Brennan continues her plea for postal reform.
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.
Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.
Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.
These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.
And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.
Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.
Some quick info to keep you up-to-date, including the best time to send an email, and the percent of marketers who say their creative teams are adequately staffed.
Commerce Secretary Pritzer wants stakeholder purview. EU negotiator Ansip wants a bulletproof solution. Can both get what they want by January 31?
Postal reformer Tom Carper takes a valiant stab at passing his iPOST bill by April. But once again, the senator's bold move will likely be deflected.
As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.
The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.
This eBooks take a closer looks at the marketing and leadership strategies that make the DMN 2015 40 Under 40 honorees so successful.
From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.
Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?
Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...