The social network instantly extends its marketing reach to another billion mobile devices.
The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
Marketing + Cheese: What more could you want?
Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.
Those warm fuzzies may be worth more than you think.
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.
Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
Marketing EDGE Rising Star award winners explain why mentoring is a vital part of marketing education and how marketers can do it better.
Prismatic delivers personalized news to users.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
9 ways to prevent guesswork in marketing project management.
NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.
The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.
The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.
How marketers can tap into the six most prevalent types of Twitter conversations.
6 ways marketers can build out a sales channel with in-market testing.
Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.
The financial services company invested in controversial marketing. The question is whether it paid off.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Study augurs huge upside for local businesses that provide their hours and driving directions.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
Despite digital trends, direct mailer North American Communications is ramping up for growth, and in turn, creating jobs in a place where good jobs are rare.
Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.
Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)
Personalization alone isn't enough to attract customers. Here's why.
Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.
How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.
A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.
Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.
Why your content isn't working...and how to make it better
Separate fact from fiction when it comes to marketing to America's young adults.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.
CMOs had greater responsibility once—it was awful, according to one famous feline.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
Innovation is more likely to happen when marketing and IT collaborate.
If one channel fails a customer, the whole cross-channel experience fails.
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.
The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
Three ways marketers need to think differently about building customer relationships.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.
Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.
With the right attitude, you can change pretty much anything--even the future of the USPS.
Which industries know how to satisfy their customers, and which ones have more work to do?
Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.
A look back on how Gmail changed the email marketing industry.
The Postal Regulatory Commission's Compliance Determination for 2013 directs USPS to tighten the belt on workshare discounts and Standard Flats.
Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.
It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.
Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.
The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
The former Secretary of State shares how Big Data shaped his life and career.
Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
Here's how to make it to the top of the mobile inbox and convert readers to buyers.
Set to be in place today, the workload reduction plan will wait for Postal Service officials to review the PRC's advisory opinion.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.