One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

High profile brans inadvertently advertise on extremist websites

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

Moving and storage company uses email campaign to answer consumer questions

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

More than Half of Snapchat Users Opened, Watched Branded Content

More than Half of Snapchat Users Opened, Watched Branded Content

Social media giant serves as great platform for brands

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

European appliance manufacturer Gaggenau heats up American presence.

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

UGC Is Performing Better than Brand Posts on Facebook

UGC Is Performing Better than Brand Posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Why Marketers Heart Video for Valentine's Day

Why Marketers Heart Video for Valentine's Day

Visual sharing makes sense for Valentine's Day

Join DMN and Teleflora at eTail West

Join DMN and Teleflora at eTail West

Learn how to buy marketing tech smartly

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

3 Untapped VR Possibilities for Brands

3 Untapped VR Possibilities for Brands

A short list of potential VR campaigns for brands

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

How to bring more value to programmatic

Pinterest's Lens Has Clear Revenue Potential

Pinterest's Lens Has Clear Revenue Potential

Turning cameras into search engines can turn on a new revenue stream for Pinterest

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

Data, collaboration, and the IoT are reframing loyalty for a new age

How Trump Changed Political Marketing

How Trump Changed Political Marketing

What strategies political marketers should adopt moving forward

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

Video advertising is about to get interesting.

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

The greatest lessons marketers can take away from the Patriots-Falcons showdown

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

One video performance firm believes long views are valuable views

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

The power of tag management is evolving

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Politics Consumed the Super Bowl on Social Media

Politics Consumed the Super Bowl on Social Media

Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.

Tech Giants File Legal Action Opposing US Entry Ban

Tech Giants File Legal Action Opposing US Entry Ban

The brief represents a rare coordinated action by a broad swath of the industry

Falcons, Patriots: Not All Social Audiences Are the Same

Falcons, Patriots: Not All Social Audiences Are the Same

Why marketers should approach fans differently

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

Why the Day After Game Day is Important

Why the Day After Game Day is Important

The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

Snapchat Parent Company Files for $3B IPO

Snapchat Parent Company Files for $3B IPO

Snapchat innovation continues to filter success.

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Data, Data Everywhere

Data, Data Everywhere

Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

Majority of Super Bowl Audience Engages with Social Media

Majority of Super Bowl Audience Engages with Social Media

Survey shows rise in social media use by Super Bowl viewers

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

If there's an issue for marketers, it's misclassification

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

Announcing the 2017 Marketing Hall of Femme Honorees

Announcing the 2017 Marketing Hall of Femme Honorees

And our exciting new category: Women to Watch

Zapp RideShare Aims to Change Commute with Mobile

Zapp RideShare Aims to Change Commute with Mobile

How a ride-sharing service communicates with commuters

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

The risk of firing ads into Audience Network's black hole may be significant

JetBlue: Found in Translation

JetBlue: Found in Translation

JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization

Uber User Defection Continues: Automated System to Deal With Requests

Uber User Defection Continues: Automated System to Deal With Requests

Twitter users continue to Tweet out confirmations of cancellations, but others are reporting issues

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Shipping perks aren't the pull for Prime members. It's the enhanced experience.

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

British Heart Foundation Taps Into Virtual for Fundraising Event

British Heart Foundation Taps Into Virtual for Fundraising Event

How the BHF used innovation to raise awareness and donations

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

Corporations Need to Find Their Voices

Corporations Need to Find Their Voices

The executive order issued by President Donald J. Trump over this weekend, which has taken on the name of a Muslim ban, has reinforced recent developments that have impelled companies to grapple with a polarized America.

Facebook Developing Branded Filters for Selfies

Facebook Developing Branded Filters for Selfies

Why Facebook is aiming to filter Snapchat's success

Spotlight On: YouTube Metrics

Spotlight On: YouTube Metrics

DMN editors discuss the disturbing trend of web powers misreporting video performance, and why marketers are ultimately powerless.

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

We asked four digital agencies about best practices in putting campaigns together — and executing

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

What's the point of marketing when the tech decides for you?

Will Brands Start Marketing to Machines?

Will Brands Start Marketing to Machines?

No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future

Mitsubishi's New Creative Direction for Plug-In Hybrid

Mitsubishi's New Creative Direction for Plug-In Hybrid

A new model meant a new kind of campaign for Mitsubishi

Survey: Election of President Trump Will Not Affect Comms Budgets

Survey: Election of President Trump Will Not Affect Comms Budgets

A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.

The Future of Smart Billboards

The Future of Smart Billboards

Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

Plotting the Future of Entertainment Marketing

Plotting the Future of Entertainment Marketing

Content, scale, and format are evolving for entertainment marketers.

Privacy Versus Data Collection

Privacy Versus Data Collection

What does the future hold for the relationship between privacy and data collection?

B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

Marketing Goes Live

Marketing Goes Live

Live streaming means active engagement gold for savvy brands

The Technology Kohl's CTO Is Using to Drive Retail Transformation

The Technology Kohl's CTO Is Using to Drive Retail Transformation

Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

How a New Interface Changes Marketing on LinkedIn

How a New Interface Changes Marketing on LinkedIn

In short, not that much.

VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

The future of VR, AR is still a little ways off

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

The psychology of personalization

DMN Future Week: Keep Watching the Skies

DMN Future Week: Keep Watching the Skies

This week at DMN we're straining to look beyond the event horizon

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

How the retail pharmacy chain uses customer data to make its marketing messages relevant

How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle's bus ride-sharing service will create actionable communities

TripAdvisor Launches Enhanced Ad Products

TripAdvisor Launches Enhanced Ad Products

New ad products increase marketing capabilities but may decrease trust

Staples Builds an Alexa-Like Easy Button

Staples Builds an Alexa-Like Easy Button

The office supplies retailer is partnering with IBM Watson to create a voice-activated ordering system for its B2B customers.

2017 DMN Awards: The Finalists Are...

2017 DMN Awards: The Finalists Are...

Here are the finalists for the 2017 DMN Awards

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

Oracle is making a competitive push on cloud services: But apps matter too

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

Third-largest soccer brand partners with Uber

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

A deep dive into the origins, motives, and importance of cross device tracking

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

The retail technology vendor is moving beyond the paper shelf tags

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

Eyeota offers brands access to audience data from a pool of three billion unique profiles

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

ESPN digital TV stream of college football championship had more logo than logic

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

The online window covering company introduces a program that refers prospects to people, not just a brand.

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

Report reveals cross-border marketing is best for technology marketers

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

How mParticle helps mobile-first businesses manage and leverage their data

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

Independent centrist candidate Emmanuel Macron hires firm to help with campaign

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

A conversation with her father paved that way for a future in data science

What CES Revealed for Marketers

What CES Revealed for Marketers

Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.

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