Data/Analytics Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Marketing Strategy Secrets to Marketing New Products and Services

Secrets to Marketing New Products and Services

A better customer experience increases the likelihood of a successful new product launch.

Opinions When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.

Features The 9 New Realities of Direct Response

The 9 New Realities of Direct Response

Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.

Marketing Strategy The Beauty of Building a Global Brand With Local Relevance

The Beauty of Building a Global Brand With Local Relevance

The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.

Mobile Marketing Interactive Push Notifications Debut

Interactive Push Notifications Debut

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

Direct Line Blog The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

Data/Analytics 12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Digital Marketing How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Privacy Data Breaches Continue; Banks Hit

Data Breaches Continue; Banks Hit

Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.

Digital Marketing Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite "Gets" Digital

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Social Media Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket Challenge

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

Direct Line Blog One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Customer Experience Salesforce Introduces Community Cloud

Salesforce Introduces Community Cloud

The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.

Digital Marketing Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Direct Line Blog Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Marketing Strategy How to Create an Omnichannel Campaign

How to Create an Omnichannel Campaign

It turns out the secret to a seamless customer experience is data.

Creative Campaign App of the Week: Beesy

App of the Week: Beesy

Beesy has an automated to-do organizer that syncs with calendars and address books.

E-commerce Gaming the System for Internet Retailers

Gaming the System for Internet Retailers

Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.

Email Marketing Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

Marketing Strategy Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

Digital Marketing China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Customer Experience 5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

Retailers have made great progress toward integrated customer experiences, but there's still work to do.

Direct Line Blog Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

Privacy 51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

Social Media Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader Jr.

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.

Infographics B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

Why this last season was the most memorable yet.

Marketing Strategy Read Now Before Time Runs Out!

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

Agency Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Data/Analytics Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Digital Marketing Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Direct Line Blog My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck Fleet

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Data/Analytics The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Social Media Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

The prospect of advertising on the messaging app intrigues some, annoys others.

Social Media When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Postal Carper Won't Give Up on Postal Reform in 2014

Carper Won't Give Up on Postal Reform in 2014

The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."

Social Media App of the Week: Business Messenger

App of the Week: Business Messenger

Business Messenger lets users send and receive messages via their office number.

Data/Analytics Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Email Marketing The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

The email subject line is the window of opportunity for marketers to connect with potential customers.

Direct Line Blog Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Peer-to-peer referrals produce healthy conversion rates.

Data/Analytics Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Postal USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.

Digital Marketing Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Data/Analytics Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Direct Line Blog Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Email Marketing 6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Digital Marketing For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Social Media Ditto to Offer Tumblr Image Analysis

Ditto to Offer Tumblr Image Analysis

The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.

Digital Marketing Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?

Direct Line Blog Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the Customer Experience

What are marketers talking about? In large part, how data changes everything.

Privacy Supervalu Discloses June-July Data Breach

Supervalu Discloses June-July Data Breach

The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.

Data/Analytics We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Postal Senators Plead for One-Year Moratorium on Postal Consolidation

Senators Plead for One-Year Moratorium on Postal Consolidation

Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?

CRM Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

Marketing Strategy Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Direct Line Blog Goodbye Junk Mail, Hello Junk Apps

Goodbye Junk Mail, Hello Junk Apps

Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?

Digital Marketing Marketers Are Ready for Change

Marketers Are Ready for Change

Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Mobile Marketing North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion in 2013

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

Data/Analytics Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.

Multichannel Marketing Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

Direct Line Blog TD Canada Trust and Samsung Remember to Give Thanks

TD Canada Trust and Samsung Remember to Give Thanks

Today's marketers need to mind their manners and appreciate customers.

Creative Campaign App of the Week: ZenDay

App of the Week: ZenDay

Productivity app ZenDay aims to "bring more serenity to your daily life."

Direct Mail Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Marketing Automation Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

Direct Line Blog It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

Data/Analytics Even The Economist Gets Personal

Even The Economist Gets Personal

The business and finance publication uses data to get a read on its customers.

Email Marketing Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

Policy/Regulations Exigency Pays Off for USPS in Q3

Exigency Pays Off for USPS in Q3

A 1% increase in Standard Mail volume translated into a 5% revenue gain for USPS, thanks to the rate hike. CFO Joe Corbett says it's essential that it remains permanent.

Marketing Strategy LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

Social Media What Should Marketers Do When Brand Negativity Goes Viral?

What Should Marketers Do When Brand Negativity Goes Viral?

Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.

Digital Marketing Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Marketing Strategy CarMax Announces New CMO

CarMax Announces New CMO

Jim Lyski will now head marketing at the used car retailer.

Infographics Feeding the Mobile Sharks[Infographic]

Feeding the Mobile Sharks [Infographic]

Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...

Email Marketing DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Direct Line Blog You're Invited...to Unleash the Power of Marketing Technology

You're Invited...to Unleash the Power of Marketing Technology

Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.

Agency Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Content Marketing Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

More than half of consumers are likely to watch video, so where's the influx of branded video?

Social Media Airbnb Took its Rebranding Misstep in Stride

Airbnb Took its Rebranding Misstep in Stride

The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.

Data/Analytics The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Agency Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Mobile Marketing NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

The company aims to address mobile programmatic buying through several recent partnerships.

Opinions App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Marketing Strategy It's Time to Beef up Your Online Customer Experience

It's Time to Beef up Your Online Customer Experience

Consumers want to interact online, but companies aren't serving their needs.

Email Marketing Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

Direct Line Blog Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

Digital Marketing Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

Customer Experience Sitecore Adds Commerce Solution to Its Experience Platform

Sitecore Adds Commerce Solution to Its Experience Platform

The experience management company aims to decrease time-to-market and accelerate growth for e-commerce companies.

Caples Awards Boldly Go Where No Marketing Has Gone Before

Boldly Go Where No Marketing Has Gone Before

Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.

Direct Line Blog Making the Case for Aggregate Data Over Individual Data

Making the Case for Aggregate Data Over Individual Data

Like the view of the proverbial forest, sometimes a broader view may be better.

Data/Analytics Turning Big Data into Major Insight

Turning Big Data into Major Insight

Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

CRM Marin Software to Support Salesforce Data Integration

Marin Software to Support Salesforce Data Integration

The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

Multichannel Marketing 93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Social Media Has the Relationship Between Reach and Engagement Changed?

Has the Relationship Between Reach and Engagement Changed?

As social media networks evolve and expand, what happens to the priority of marketer's metrics?

Marketing Strategy 5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

Social Media Rollin' Social Media Strikes With the Sox

Rollin' Social Media Strikes With the Sox

Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.

Social Media LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.

Agency Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Creative Campaign App of the Week: Any.DO

App of the Week: Any.DO

Any.DO aims to help users complete tasks.

Direct Line Blog Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than Surveys

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

Opinions Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

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