FedEx to Acquire Package Returns Company

FedEx to Acquire Package Returns Company

The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

The 2015 Marketing Wish List

The 2015 Marketing Wish List

From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Marketing, It's Complicated

Marketing, It's Complicated

Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Gratitude: Business Strategy or Common Courtesy?

Gratitude: Business Strategy or Common Courtesy?

Marketers have to mind more than just their P's and Q's.

Minus a Quorum, Postal Governors Assume Emergency Powers

Minus a Quorum, Postal Governors Assume Emergency Powers

With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

Email in Real Time

Email in Real Time

Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?

GumGum Names Wise SVP Marketing

GumGum Names Wise SVP Marketing

Twenty-year ad tech veteran hired to take in-image advertising to the next level.

Facebook Deep-Sixes Bing

Facebook Deep-Sixes Bing

The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

The Busiest Mailing Day of the Year

The Busiest Mailing Day of the Year

USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.

Digital Drives Engagement, But Not Necessarily Brand Identity

Digital Drives Engagement, But Not Necessarily Brand Identity

Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.

5 Ways to Spend Your 2015 Marketing Budgets

5 Ways to Spend Your 2015 Marketing Budgets

Here's some concrete advice on how to make the most of your funds in the New Year.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

The ring of the mobile register is music to marketers' ears.

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

Will 2015 Be The Year of Sales and Marketing Integration?

Will 2015 Be The Year of Sales and Marketing Integration?

Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.

What One Change Should Marketers Make in 2015?

What One Change Should Marketers Make in 2015?

Marketing experts share their advice on what marketers can do differently to improve their performance next year.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

At 300 million users, the photo-sharing app has officially eclipsed Twitter.

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

Senate Approves Two New PRC Commissioners

Senate Approves Two New PRC Commissioners

Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

App of the Week: Battery Doctor

App of the Week: Battery Doctor

Battery Doctor aims to extend mobile devices' battery life by up to 50%.

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

The cash management and security company's approach spans across channels and decades.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

Can you guess which movie would be email?

Content Companies Merge and Get Funding to Expand

Content Companies Merge and Get Funding to Expand

Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.

Third-Party Retail Sites Dominate E-Commerce Growth

Third-Party Retail Sites Dominate E-Commerce Growth

Amazon led online retail's holiday surge, along with other third-party marketplaces like Google Shopping and Newegg.

Most Salient Social Media Marketing Moments of 2014

Most Salient Social Media Marketing Moments of 2014

I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.

Restaurant Marketers Serve Up Social Media

Restaurant Marketers Serve Up Social Media

Here's a snapshot of the top restaurant brands that are dominating social media.

Supreme Court Weighs Direct Marketers' Access to Federal Courts

Supreme Court Weighs Direct Marketers' Access to Federal Courts

The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

The European company opens an office in New York, and opens its doors to U.S. SMBs.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

ICYMI, here are some of my favorite marketing teachings from 2014.

5 Social Media Marketing Myths Debunked

5 Social Media Marketing Myths Debunked

Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.

White House Appoints Taub as Acting PRC Chairman

White House Appoints Taub as Acting PRC Chairman

He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.

Customers Like Me

Customers Like Me

Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

Location-specific and up-to-date content are this year's must-haves.

Advice for the Young Marketer in 2015

Advice for the Young Marketer in 2015

Five experienced marketers share what they wish they had known when starting their careers.

609,000 Reasons to Rethink Marketing

609,000 Reasons to Rethink Marketing

Hydration brand CamelBak relies on advocates to energize customers.

Customer Loyalty Pays Off for Holiday Shoppers

Customer Loyalty Pays Off for Holiday Shoppers

60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

Two key metrics help the online auto insurance agency separate the good leads from the bad.

Autoplay May be More Harmful Than Helpful

Autoplay May be More Harmful Than Helpful

Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.

In Social, Take a Walk on the Dark Side

In Social, Take a Walk on the Dark Side

Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.

IDC Sees Big Growth for Big Data in 2015

IDC Sees Big Growth for Big Data in 2015

Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.

App of the Week: Flow for Instagram

App of the Week: Flow for Instagram

Flow for Instagram aims to give users a smoother browsing experience.

Holiday Shoppers Have Longer Lists in 2014

Holiday Shoppers Have Longer Lists in 2014

Only a small percentage of shoppers will dial back their spending this season.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

Thank goodness for email (did I really just say that?).

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Give the gift of simplicity this holiday season.

It'll Be a Blue Mailbox Christmas

It'll Be a Blue Mailbox Christmas

The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.

The Mobilization of Cyber Monday

The Mobilization of Cyber Monday

Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.

The P's and Q's of Social Branding

The P's and Q's of Social Branding

To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

Plus, what brands should keep in mind for the upcoming weeks.

Microsoft Acquires Acompli

Microsoft Acquires Acompli

The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.

Cyber Monday Sales Tracking 9 Percent Ahead of Last Year

Cyber Monday Sales Tracking 9 Percent Ahead of Last Year

Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.

Thanksgiving Weekend Is More and More an Online Event

Thanksgiving Weekend Is More and More an Online Event

Shoppers aren't spending more on the Web, but a bigger base of digital shoppers—especially via mobile—posted a 17% increase in online sales over the weekend.

What Change in Customer Behavior Will Impact Marketing Most in 2015?

What Change in Customer Behavior Will Impact Marketing Most in 2015?

15 marketing pundits predict what's next from today's capricious customers—and how marketers should shift in response [eBook]

What Customers Love (and Hate) About Marketing Emails

What Customers Love (and Hate) About Marketing Emails

A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Ferguson Protesters Aim to Influence Black Friday

Ferguson Protesters Aim to Influence Black Friday

Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.

Top 10 Cities for Online Purchases

Top 10 Cities for Online Purchases

New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.

Study: Mobile Will Have a "Huge" Holiday Season

Study: Mobile Will Have a "Huge" Holiday Season

So big, in fact, that its sales could nearly double.

Will Holiday Spending Increase? Studies Differ.

Will Holiday Spending Increase? Studies Differ.

An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.

Salespeople: Hire Marketing as Your Dating Consultant

Salespeople: Hire Marketing as Your Dating Consultant

Why marketers make good wingmen for salespeople.

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

Why not try one or two this Saturday?

App of the Week: Sworkit

App of the Week: Sworkit

With Sworkit there's no excuse for not working out—even when on the road.

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Nobody's Perfect. Right, Salesforce?

Nobody's Perfect. Right, Salesforce?

Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.

Forrester: CMO-CIO Relationship Still Rocky

Forrester: CMO-CIO Relationship Still Rocky

More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.

Native Ad Budgets to Double Over Next Three Years

Native Ad Budgets to Double Over Next Three Years

Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.

Exploring the 4 C's of Content Marketing

Exploring the 4 C's of Content Marketing

There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

'They're Ours,' Says Postal Service of the Holidays

'They're Ours,' Says Postal Service of the Holidays

USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

But poor data quality can stall progress.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

The results from the comedic channel's campaign are anything but laughable.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Online Retailers May Be Alone This Holiday Season

Online Retailers May Be Alone This Holiday Season

New research compares customer acquisition and retention to dating.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

The Psychological Power of Giving

The Psychological Power of Giving

Why it's better to give than to receive.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...