Tech Rehash: Mark Week, SpaceX, and Trump's Amazon-USPS Crusade

Tech Rehash: Mark Week, SpaceX, and Trump's Amazon-USPS Crusade

Another wild week for Silicon Valley

One On One: Mobile Advertising With Maggie Mesa, OpenX

One On One: Mobile Advertising With Maggie Mesa, OpenX

Exploring the challenges (and opportunities) advertisers face in the mobile age

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Key Takeaways from Zuckerberg's Appearance Before Congress

Key Takeaways from Zuckerberg's Appearance Before Congress

Between the two hearings, questions surfaced on Cambridge Analytica, how Facebook tracks people around the web, privacy protections for children, and GDPR

Givewith Aims To Improve Social Impact Through Digital Advertising

Givewith Aims To Improve Social Impact Through Digital Advertising

CBS EcoMedia CEO Paul Polizzotto's latest company wants to make donating to nonprofits easier

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

Zuckerberg Testimony: Facebook CEO Faces Congress, 2nd Day Live Coverage

Zuckerberg Testimony: Facebook CEO Faces Congress, 2nd Day Live Coverage

Complete live coverage and analysis of the Zuckerberg testimony

One on One: Daina Middleton on Independent CRMs

One on One: Daina Middleton on Independent CRMs

How does an independent CRM play with an existing marketing stack? What's the role of an independent CRM? Daina Middleton of Ansira has answers

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

Oracle's new data plays, plus Pega digging into GDPR, and a blockchain-for-social initiative from Grabbr

Future-Proofing Big Brands Against the Data Explosion

Future-Proofing Big Brands Against the Data Explosion

Big data? When you're talking about Subaru, a Treasure Data customer, you're talking about huge data. Brands need to future-proof their ability to handle data from everywhere, and maintain direct-to-customer connections

Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Some peanuts, Cracker Jacks, and in-app marketing

YouTube Illegally Collects Children's Data, Consumer Groups Say

YouTube Illegally Collects Children's Data, Consumer Groups Say

Consumer groups take aim at YouTube with concerns over children's data collection

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

Facebook to Implement GDPR Level Data Protection Globally

Facebook to Implement GDPR Level Data Protection Globally

But it's still not clear what the new GDPR-like policy format will look like

The Third Party Is Over At Facebook: Analytics Corner

The Third Party Is Over At Facebook: Analytics Corner

Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

Hint: Your CEO's favorite movie star may not always be the best choice

Remembering Marketing Hall of Femme 2017

Remembering Marketing Hall of Femme 2017

Looking back on our Marketing Hall of Femme ceremony in 2017. Nominations for 2018 are closing soon

Agencies? Consultancies? They Want to Do It All

Agencies? Consultancies? They Want to Do It All

They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part One: Deloitte Digital, Isobar.)

Privacy-Intruding Technologies Are Here to Stay

Privacy-Intruding Technologies Are Here to Stay

Facebook may comply with GDPR globally, but discomforting technologies are here to stay

At Teleflora, AI Helps Tell The Flowers From The Weeds

At Teleflora, AI Helps Tell The Flowers From The Weeds

Sometimes, your best products are hidden in plain sight

ICYMI: Trump Hates Amazon and the USPS 'Delivery Boys'

ICYMI: Trump Hates Amazon and the USPS 'Delivery Boys'

Rocket Man Kim Jong-un can move over — Jeff Bezos is Trump's latest nemesis

One on One: Tasso Argyros Explains CDPs

One on One: Tasso Argyros Explains CDPs

What is a customer data platform, and why should marketers care? Tasso Argyros of ActionIQ has the answers

The Wednesday Stack: Social Experience and Social Analytics

The Wednesday Stack: Social Experience and Social Analytics

Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase

Crisis and Opportunity Around Digital Identity

Crisis and Opportunity Around Digital Identity

Have we reached a tipping point when it comes to concerns about digital identity, personal data, and privacy? Rooly Eliezerov isn't panicking yet

AR for Empathy: The Devastation of War

AR for Empathy: The Devastation of War

Pushing the boundaries of experience in impactful ways, here's a Red Cross AR initiative to communicate the horrors of war

5 Tips on Building a Twitter Brand as a Social Influencer

5 Tips on Building a Twitter Brand as a Social Influencer

Marketers, take note: This 21 year old phenom knows what she's doing

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

The Monday Stack: Another Lesson in Brand Safety

The Monday Stack: Another Lesson in Brand Safety

Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators

How GDPR Could Have Prevented the Facebook-Cambridge Analytica Data Breach

How GDPR Could Have Prevented the Facebook-Cambridge Analytica Data Breach

With GDPR hitting mainstream discussion, people are wondering if it would have stopped the FB data leak from happening

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Tapping into emotional storytelling to change how people approach financial planning

One on One: The Future of Political Advertising, with Chris Paquette

One on One: The Future of Political Advertising, with Chris Paquette

Fake News. Facebook data breach. Russia. The heat is on the AdTech industry as we inch closer to the 2018 midterm election.

One on One: Measuring ROI on Experience, with Wendy Steinle

One on One: Measuring ROI on Experience, with Wendy Steinle

Adobe's Wendy Steinle discusses research which shows real ROI on the experience business

How Blockchain Impacts the Analytics Stack: Analytics Corner

How Blockchain Impacts the Analytics Stack: Analytics Corner

Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy

Adobe's Experience System of Record

Adobe's Experience System of Record

The customer experience isn't just a buzz-phrase. It's driving a re-thinking and re-architecting of Adobe's cloud offering

LinkedIn Unveils Native, Sponsored Video Ads For Company Pages

LinkedIn Unveils Native, Sponsored Video Ads For Company Pages

Companies can now add video to their LinkedIn ad campaigns

4 Tips for Inspiring Your Marketing Teams

4 Tips for Inspiring Your Marketing Teams

Corporate hierarchies don't necessarily have to look like the Death Star

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

If you're a small businesses looking to reach the biggest possible audience, the Waze community stands tall and ready

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

One on One: Matt Conlin, Fluent, On First-Party Data Strategies

One on One: Matt Conlin, Fluent, On First-Party Data Strategies

First-party data tips, and Fluent's shift to the public market

Do Chatbots And Humans Work Better Together?

Do Chatbots And Humans Work Better Together?

Finding a balance between man and machine

Reaping an ROI on Returns

Reaping an ROI on Returns

Returns might seem to be a problem. But with the right strategy, they're an opportunity

The ABM Mindset: Data, Alignment, And The Buy-In Challenge

The ABM Mindset: Data, Alignment, And The Buy-In Challenge

At TOPO Summit 2018, marketing and sales set sights on data alignment

What If AI Could Tell Us What Trump's Really Thinking When He Tweets?

What If AI Could Tell Us What Trump's Really Thinking When He Tweets?

Finally someone is solving our collective question: What the h*** is he thinking?

3 Industries That Benefit from the On-Demand Economy (And 2 That Don't)

3 Industries That Benefit from the On-Demand Economy (And 2 That Don't)

Half of the on-demand users are millennials, suggesting the on-demand economy is here to stay

The Monday Stack: A Healthcare Platform, a Consumer Graph

The Monday Stack: A Healthcare Platform, a Consumer Graph

We look at new solutions from IBM iX and Valassis

Cartoon: Welcome to the "AI of Things"

Cartoon: Welcome to the "AI of Things"

You know about the Internet of Things. Now deeply learn how the AI of Things will change our lives

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing

6 Ways AI Is Making An Impact In Retail Tech

6 Ways AI Is Making An Impact In Retail Tech

How tech companies are applying AI to improve retail marketing and supply chain

Yotpo's AI Powered "Insights" Helps Brands Make Sense of Customer Feedback Data

Yotpo's AI Powered "Insights" Helps Brands Make Sense of Customer Feedback Data

Finally, an AI that brings you closer to your customers

The Real Reason Machines Won't Take Over

The Real Reason Machines Won't Take Over

Everyone says the human touch will be needed for the foreseeable future. Here's why that's true

Analytics Reporting Must Keep Up With AI: Analytics Corner

Analytics Reporting Must Keep Up With AI: Analytics Corner

Image recognition, chatbot interaction, voice recognition, and other AI-driven factors are impacting the user interface. It's also changing analytics reporting of customer experience

Why Are Some Executives So Wrong About AI?

Why Are Some Executives So Wrong About AI?

They are being actively misled by various companies offering products and services

The Wednesday Stack: Gartner's View of AI

The Wednesday Stack: Gartner's View of AI

Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics

One on One: Retail Communications with Mark Sadegursky

One on One: Retail Communications with Mark Sadegursky

Mark Sadegursky of WorkJam on how employee engagement is vital for retail success

Real-World Results From ABM

Real-World Results From ABM

That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event

7 Things Facebook Needs to Do to Survive the Cambridge Analytica Scandal

7 Things Facebook Needs to Do to Survive the Cambridge Analytica Scandal

Another day, another data scandal with Facebook

Explaining AI for Commerce

Explaining AI for Commerce

Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered

Shoptalk 2018: Debunking Retail's 'New Normal'

Shoptalk 2018: Debunking Retail's 'New Normal'

How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists

The Machine Knows When You Want to Buy

The Machine Knows When You Want to Buy

How AI is set to dominate prospect and lead scoring, according to representatives from Adobe, Oracle, and SAP Hybris

Welcome to AI Week

Welcome to AI Week

From bots to business to brains, we have the AI smarts all week here at DMN

7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide

7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide

Following our recent beginner's guide, here's a guide to advanced SEO best practices

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other AI

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other AI

The award-winning AI connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

From Product to Customers: Ascend 2018

From Product to Customers: Ascend 2018

We talk to product developers, customers, and Episerver's own B2B guru about detecting intent

LinkedIn Advertising: A Breakdown For B2B Marketers

LinkedIn Advertising: A Breakdown For B2B Marketers

A breakdown of the basics behind LinkedIn advertising for B2B marketers

How to Develop Customer Micro-moments: Analytics Corner

How to Develop Customer Micro-moments: Analytics Corner

Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers

WhatsApp Signs Commitment Not to Share Data with FB Until It Complies with GDPR

WhatsApp Signs Commitment Not to Share Data with FB Until It Complies with GDPR

GDPR doesn't kick in until May 25, but we're already seeing data battles with big tech companies making headlines

Brands: Compete on Experience

Brands: Compete on Experience

That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX

Hypno's Journey In Social Marketing, And The Birth Of The 'Selfie Ball'

Hypno's Journey In Social Marketing, And The Birth Of The 'Selfie Ball'

'The Eye' puts live social media experiences in the hands of the consumer

5 Ways HQ Nails Mobile Audience Engagement

5 Ways HQ Nails Mobile Audience Engagement

The trivia game show app attracts nearly one million players, twice a day

On Politics and Branding: How Values-Based Decisions Affect Brands

On Politics and Branding: How Values-Based Decisions Affect Brands

When it comes to crafting a response to political debate and current events, Storyful has some insights into what does and doesn't yield social media success

Dreaming on Data: How Industry Leader Serta is Fending off Mattress Competitors

Dreaming on Data: How Industry Leader Serta is Fending off Mattress Competitors

How does Serta intend to defend itself against competition from dozens of new, direct-to-consumer mattress companies?

The Monday Stack: Voices From The Bay

The Monday Stack: Voices From The Bay

Sitting down with Pebblepost and LeanData in San Francisco; plus acquisition and ad fraud news

The Ad Blocker Arms Race

The Ad Blocker Arms Race

Academic research finds invisible anti-ad blocker code at work

Cartoon: Go Directly to Purchase, Skip Intent

Cartoon: Go Directly to Purchase, Skip Intent

Your device is pushing you through the funnel, faster than you know

One on One: Jeff Kupietzky on the Emergence of Silicon Alley in NYC

One on One: Jeff Kupietzky on the Emergence of Silicon Alley in NYC

The tech scene in New York City is hitting its stride, and Jeff Kupietzky, CEO, PowerInbox, thinks it's primed to surpass Silicon Valley as the premiere destination for tech startups

Scrivito Launches 'Server-Less' CMS

Scrivito Launches 'Server-Less' CMS

The cloud-based service also relies on JavaScript technology to help conceal backend complexity

Humanizing Marketing At Heart Of Conductor's C3 Conference

Humanizing Marketing At Heart Of Conductor's C3 Conference

A closer look at the power of humanity in marketing

One on One: Rebecca Mahony Talks Women in the Workplace, Intl Women's Day

One on One: Rebecca Mahony Talks Women in the Workplace, Intl Women's Day

Ad-tech is an industry where only 3% of women occupy executive roles -- what?

Bringing the XR to SXSW

Bringing the XR to SXSW

Accenture Interactive brings extended reality experiences to the festival

Marketing Hall of Femme Nominations are Now Open

Marketing Hall of Femme Nominations are Now Open

We celebrated international women's day by opening up nominations for 2018's class of top female marketers

The Wednesday Stack: From San Francisco and New York

The Wednesday Stack: From San Francisco and New York

Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

Shell Corporation, in partnership with Oath, has created an interactive, multimedia campaign on Tumblr to drive clean energy awareness

Does Quality Content Matter in Digital Advertising?

Does Quality Content Matter in Digital Advertising?

To survive in a data-centric, digital world, we need to contemplate true value

Ramping Up for Advanced Television

Ramping Up for Advanced Television

TiVo joined the conversation about advanced TV at this year's RampUp

With AM2DM, BuzzFeed Reinvents the Broadcast Journalism Wheel

With AM2DM, BuzzFeed Reinvents the Broadcast Journalism Wheel

You won't find AM2DM on channel 5 or 10 or whatever station the cable networks use -- you'll find it on your Twitter feed

Study: Consumers Are Creeped Out, And Brands Know It Too

Study: Consumers Are Creeped Out, And Brands Know It Too

When does personalization cross the line?

Here's Why Facebook Banned Cryptocurrency Ads

Here's Why Facebook Banned Cryptocurrency Ads

Facebook recently banned ads linked to certain financial practices and services, such as initial coin offerings and cryptocurrencies

Lesbians Who Tech Confronts Diversity, Female Leadership in Big Brands

Lesbians Who Tech Confronts Diversity, Female Leadership in Big Brands

On March 1, over 5000 queer women and their allies descended on Silicon Valley for the 5th annual Lesbians Who Tech conference in an effort to confront, challenge, and change the narrative

Want An Award-Winning Social Campaign? It's All About Timing

Want An Award-Winning Social Campaign? It's All About Timing

Facebook and Twitter are two totally different playing fields

The Monday Stack: Who Owns the CX?

The Monday Stack: Who Owns the CX?

We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?

One on One: Marissa Aydlett Talks Rapid Rebranding

One on One: Marissa Aydlett Talks Rapid Rebranding

Re-branding a company like Braze (formerly Appboy) is a big deal, especially when you do it in under a year

The Shop Window Opens a Portal of Possibilities

The Shop Window Opens a Portal of Possibilities

How Outernets is using data to personalize the window shopping experience

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

In a social media post that has since gone viral, Dick's Sporting Goods distributed an emotional call to action

SAP Hybris: A Three Part Strategy for GDPR

SAP Hybris: A Three Part Strategy for GDPR

European roots and the Gigya acquisition empower the SAP Hybris response to GDPR

Marketing to the Channel: Helping Re-sellers Sell Themselves

Marketing to the Channel: Helping Re-sellers Sell Themselves

The relationship between vendor and resellers is no longer limited to simple rebates or jointly funded marketing campaigns

The Wednesday Stack: 10 Million TV Sets

The Wednesday Stack: 10 Million TV Sets

Connecting TV to digital, connecting cars to insurers, connecting social to reviews

One on One: Carol Meyers on Marketing And Security

One on One: Carol Meyers on Marketing And Security

What happens when customer security is at risk? Rapid7's CMO looks at the role marketers play in a data breach

This Marketing Agency's Also A Brewery, And It Helps Their Brand Mission

This Marketing Agency's Also A Brewery, And It Helps Their Brand Mission

A digital agency, that's also a brewery? We had to ask, and maybe, that's the point

Brand Marketers: Engage Brains Before Tweeting

Brand Marketers: Engage Brains Before Tweeting

FedEx: Today we're looking at you

Marketing Can Be Agile Too

Marketing Can Be Agile Too

If you thought agile was just for DevOps, CA Technologies would suggest you think again

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