Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

How to Succeed as the New Marketing Guy

How to Succeed as the New Marketing Guy

Four tips on how to grow a brand that everyone already knows and loves.

Congressional Candidates Wasted $240 Million on TV in 2014

Congressional Candidates Wasted $240 Million on TV in 2014

It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.

PRC Denies Competitive Status to First Class Parcels

PRC Denies Competitive Status to First Class Parcels

A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.

CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Marketers Use National Dog Day to Connect With Animal Lovers

Marketers Use National Dog Day to Connect With Animal Lovers

An outpour of canine love took over social media, and brands rode the wave of excitement.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

Heated Talks About Privacy Pervade Twitter

Heated Talks About Privacy Pervade Twitter

Debate around data—personal data—is fueling viral conversations on social media. And in the wake of the recent Ashley Madison and IRS hacks, there's an ever deeper concern for consumer privacy.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

Four loyalty experts sum up the ultimate customer relationship in three words.

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Salesforce Lightning Strikes

Salesforce Lightning Strikes

The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.

4 Ways to Make Push Notifications Part of the Integrated Experience

4 Ways to Make Push Notifications Part of the Integrated Experience

Because relying on push alone is not enough.

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Rauner issues an amendatory veto for a data breach notification bill that sought to limit collecting online search and purchase history.

How an Abundance of Data is Changing Segmenting

How an Abundance of Data is Changing Segmenting

Marketers have access to more data than ever, but the work continues to get the most out it.

New Records in Email Marketing

New Records in Email Marketing

2015 is the year of new heights for email marketers, and here are the stats to back it up.

Instagram Ads Tops Facebook's for Click-Through Rate

Instagram Ads Tops Facebook's for Click-Through Rate

But its CPM of $6.29 is almost double that of its owner's.

Marketing Is a Passion—or Perhaps an Obsession

Marketing Is a Passion—or Perhaps an Obsession

When does marketing pay off most? When it's all about the customer.

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

B2B Content Marketing Is a Numbers Game [Infographic]

B2B Content Marketing Is a Numbers Game [Infographic]

Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

Oracle Makes New Addition to Its Marketing Cloud

Oracle Makes New Addition to Its Marketing Cloud

It acquires A/B testing and segmentation company Maxymiser.

Target's Digital Sales Rise 30 Percent

Target's Digital Sales Rise 30 Percent

Web transactions accounted for one-fourth of comp sales increases, helped in part by an improved free shipping strategy.

The Twitter Audience Platform Debuts

The Twitter Audience Platform Debuts

It replaces the Publisher Network with the addition of tweet engagements and video views.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Celebrity, Candidate...What's the Diff?

Celebrity, Candidate...What's the Diff?

A grasp of foreign affairs? Statesmanship? Years of political experience? That's yesterday. What presidential hopefuls need today is a brand and a good digital strategist.

Millennial Moms Choose Nutrition

Millennial Moms Choose Nutrition

Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.

Kahuna Enters New Phase With Funding and Product Improvements

Kahuna Enters New Phase With Funding and Product Improvements

CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.

Spredfast Acquires Shoutlet

Spredfast Acquires Shoutlet

The social software provider acquired the provider of social data integration.

Precision Targeting: CPGs Must Engage Elite 1 Percent to Launch New Products

Precision Targeting: CPGs Must Engage Elite 1 Percent to Launch New Products

They must locate and promote to the one out of every 143 consumers who make or break their new products.

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Live streaming is the cat's meow among fans of the pet food brand.

Marketers and the Beanstalk

Marketers and the Beanstalk

Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.

It's Time to End Random Acts of Marketing

It's Time to End Random Acts of Marketing

A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is future, one pundit predicts.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

'Let's End De Facto Rate Increases,' Mailers Plead

'Let's End De Facto Rate Increases,' Mailers Plead

Five mailers groups petition the PRC to define what constitutes trivial rate increases in operational changes installed by the Postal Service.

Mobile Ad Revenue Soared in 2014

Mobile Ad Revenue Soared in 2014

Mobile advertising revenue surged globally 64.8% to $31.9 billion in 2014 from $19.3 billion in 2013.

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

Verint Acquires Social Software Company

Verint Acquires Social Software Company

Telligent will become part of Verint's customer engagement optimization business.

Late Deliveries Raise Concerns of Mailers

Late Deliveries Raise Concerns of Mailers

Direct mailers and catalogers worry that the Postal Service won't be able to predict on-time delivery by the advent of the fall mailing season.

5 Ways to Fuse Online and In-Store Experiences

5 Ways to Fuse Online and In-Store Experiences

As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.

A Blast From the Past

A Blast From the Past

Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.

When No Postal Rate Increase Is a Bad Thing

When No Postal Rate Increase Is a Bad Thing

With the CPI close to zero, there's a chance for no rate hike in 2016. That could stymie operational improvements beneficial to mailers.

Are Marketers Ready to Erupt? [Infographic]

Are Marketers Ready to Erupt? [Infographic]

More than half of them say they're overworked and that they have a hard time proving their worth at the office.

Always On and Ever Present

Always On and Ever Present

Is it even possible to be a marketer today without being exhausted all the time?

There's an App for That

There's an App for That

The future of marketing certainly will include mobile apps. Here's how to get yours to rise above the millions of choices.

Today's Forecast? More Content

Today's Forecast? More Content

AccuWeather's six secrets for producing better content.

Minding its Marketing Ps and Qs

Minding its Marketing Ps and Qs

Will the creation of the Alphabet holding company result in greater focus on the operations of Google search?

Co-op Funds Are Going Unused

Co-op Funds Are Going Unused

Advertisers are leaving $14 billion in 'free advertising' on the table.

Now Salesforce Has a Buy Button, Too

Now Salesforce Has a Buy Button, Too

The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.

I Was Paid to Write This Blog

I Was Paid to Write This Blog

By my employer, of course, because that's what I do for a living. Your paid reviewers must make the same claim, even in a 140-word tweet.

In-Store Technology and Consumer Preferences

In-Store Technology and Consumer Preferences

A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.

Who's Winning the Social Media Management Wars?

Who's Winning the Social Media Management Wars?

A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.

Amazon Rides Prime Day to a Big July

Amazon Rides Prime Day to a Big July

Third-party sellers "same store sales" increased 30% on Amazon, a four-point rise over June. Sales on eBay and other online marketplaces declined.

Podcast Upfront to Debut in September

Podcast Upfront to Debut in September

The Interactive Advertising Bureau launches a preview event for digital audio marketers.

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

Google's Rebranding Dominates Twitter

Google's Rebranding Dominates Twitter

The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.

How to Not Suck at Marketing

How to Not Suck at Marketing

Three ways to build a brand that can last through the ages.

Mobile Marketers: Beware the February Effect

Mobile Marketers: Beware the February Effect

App installs drop off precipitously in February, but that doesn't stop marketers from paying dearly to obtain them.

Epsilon Adds Klout to Email Menu

Epsilon Adds Klout to Email Menu

Its social media tool gains access to intelligence from 700 million social profiles in the Klout database.

Symantec Sells Veritas for $8 Billion

Symantec Sells Veritas for $8 Billion

Symantec will use the proceeds to grow its profile in its core security technology business.

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.

Mobile to Play a Bigger Role in Back-to-School Shopping This Year

Mobile to Play a Bigger Role in Back-to-School Shopping This Year

78% of parents will use a smartphone while back-to-school shopping this year.

The Key to Creating Effective Emails

The Key to Creating Effective Emails

A lead marketer shares the vital component to crafting impactful emails.

Informatica Deal Highlights the Importance of Cloud-Based Data

Informatica Deal Highlights the Importance of Cloud-Based Data

Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.

Adblocking Tools Are Gaining Popularity

Adblocking Tools Are Gaining Popularity

198 million people currently use adblocking tools—costing publishers more than $21.8 billion in lost revenue.

Postal Service Posts $586 Million Loss in Third Quarter

Postal Service Posts $586 Million Loss in Third Quarter

That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.

Alibaba to Buy a Piece of China's Top Electronics Chain

Alibaba to Buy a Piece of China's Top Electronics Chain

Its 20% stake in Suning will give it access to 1,700 same-day delivery stations.

The Unforeseen Consequence of Predictive Analytics

The Unforeseen Consequence of Predictive Analytics

As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.

National Holidays Are a Gift to Marketers

National Holidays Are a Gift to Marketers

You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.

YouTube: One More Walled Garden

YouTube: One More Walled Garden

Removing the video channel's ad inventory from AdX is a bad move for all concerned, especially Google, insiders say.

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign

5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign

A breakdown of why marketing should be included in the go-to-market planning process from the get-go.

The Email Marketing Sweet Spot

The Email Marketing Sweet Spot

A gourmet cookie shop sweetens its recipe for email messages.

DataMentors Announces Partnership With Relevate

DataMentors Announces Partnership With Relevate

The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.

Brick-and-Mortar Stores Offer Deals to Drive Traffic

Brick-and-Mortar Stores Offer Deals to Drive Traffic

While traffic continued to decline, retailers were able to drive greater storefront conversions while bolstering duration rates.

Grabble Accessorizes Its Digital Content With Mobile Deep Linking

Grabble Accessorizes Its Digital Content With Mobile Deep Linking

The U.K.-based fashion app links digital and in-app experiences to create a more seamless customer experience—and prevent drop-off.

Marketing Campaigns Still Aren't Integrated

Marketing Campaigns Still Aren't Integrated

Here are five ways to ensure that campaigns are integrated across digital and traditional channels.

Sprinklr Announces Alliance With Deloitte

Sprinklr Announces Alliance With Deloitte

The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

A Beacon of Hope: Target Teases Technology

A Beacon of Hope: Target Teases Technology

The discount retailer said it's testing beacon technology in 50 locations nationwide.

Campaign Monitor Announces New Email Service

Campaign Monitor Announces New Email Service

Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

Four key generational differences that marketers should note.

The Chief Data Officer Is Becoming a Staple of the C-Suite

The Chief Data Officer Is Becoming a Staple of the C-Suite

The CDO position aims to address the ever-increasing number of data issues companies face today.

Salesforce Announces Instagram Integration

Salesforce Announces Instagram Integration

Instagram currently boasts engagement levels of 70 million daily photo uploads and 2.5 billion likes per day.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Small-Screen Shopping Sales Soar

Small-Screen Shopping Sales Soar

Mass-market consumers purchased 335% more via their smartphones than they did in Q2 2014.

Looking Back at a Year's Worth of Mobile Iteration

Looking Back at a Year's Worth of Mobile Iteration

With new devices on the way, we've collected recent coverage tracking news and innovation in mobile usage and technology.

Marketers Are Communicators, So Act Like It

Marketers Are Communicators, So Act Like It

Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Earthlings are willing to share their data to enhance their customer experiences.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

A new study finds that despite the improving economy, millennials remain cautious.

This Should Be Exigency's Last Gasp, Mailers Say

This Should Be Exigency's Last Gasp, Mailers Say

A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.

Exigency Marches On!

Exigency Marches On!

PRC OKs $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months.

Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

Is Amazon Really Bigger Than Walmart?

Is Amazon Really Bigger Than Walmart?

Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

Holiday Emails Were Deployed Early in 2014

Holiday Emails Were Deployed Early in 2014

Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.

Autodialers on High Alert Over FCC Ruling

Autodialers on High Alert Over FCC Ruling

Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.

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