Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

Mobile proved to be the biggest driver, accounting for $20.7 billion.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

As exciting as it is, marketers should probably give VR some space before charging forth.

Oracle builds on its marketing portfolio

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

The Debate Over What Ails Digital Media

The Debate Over What Ails Digital Media

Media focuses on quality content, while Facebook and Google continue to grab direct response market share

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

Hypewatch: Bots, augmented audio and digital media

Hypewatch: Bots, augmented audio and digital media

Bots not ready for prime time and other ways hype meets reality in the marketing world this week

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

PROS gets personal via CRM

Linking price quotes to CRM opens new personalization opportunities

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Breaking the Cycle of Competition Among Women in Business

Breaking the Cycle of Competition Among Women in Business

Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Account-Based Marketing Automation Comes to Eloqua

Account-Based Marketing Automation Comes to Eloqua

"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

Becoming a Customer-Obsessed Marketer

Becoming a Customer-Obsessed Marketer

Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

Why the Pendulum Is Swinging Back to Outbound Marketing

Why the Pendulum Is Swinging Back to Outbound Marketing

New approaches for account-based marketing allow B2B marketers to join forces with sales and reach key target audiences at scale.

The 2016 Marketing&Tech Innovation Summit & Awards

The 2016 Marketing&Tech Innovation Summit & Awards

Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you

An Amazon Explorer Reveals the Secrets of His Search

An Amazon Explorer Reveals the Secrets of His Search

Skeptical of common wisdom for selling on Amazon, Dave Rekuc plumbed the depths of the e-com and made some surprising discoveries.

Washington Post: "Cheap Postal Rates Have a Cost"

Washington Post: "Cheap Postal Rates Have a Cost"

The paper knocks "relentless lobbyists" for lower rates and backs Postal Service management's appeal for greater pricing authority.

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Clarifying the Vague Rules of User-Generated Content

Clarifying the Vague Rules of User-Generated Content

There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

5 Ways to Be a Stronger Marketing Leader

5 Ways to Be a Stronger Marketing Leader

Two standout marketers discuss the keys to leadership in today's fluid business environment.

Advantage, Remote Sales Tax

Advantage, Remote Sales Tax

A Circuit Court decision clears the way for Colorado to tax e-coms and catalogers. Could the DMA be headed back to the Supreme Court?

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

The CMO plans to end her 32-year company tenure in mid-May.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

Female Marketers Under the Microscope

Female Marketers Under the Microscope

Women are taking over top marketing positions, but still encounter gender bias.

Carper Bemoans Exigency's End, Pleads for Postal Reform

Carper Bemoans Exigency's End, Pleads for Postal Reform

The senator sounds the alarm for quick passage of his iPOST bill following Sunday's historic drop in postal rates.

Citi Hits the Right Note With Fans Through Experiential Marketing

Citi Hits the Right Note With Fans Through Experiential Marketing

Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

Two Takes on What it Takes to Be CMO

Two Takes on What it Takes to Be CMO

Award-winning CMOs offer sage advice on becoming a chief marketer who's able to excel in today's marketing landscape.

Pepsi Veteran Marcus to Lead Marketing at Peloton

Pepsi Veteran Marcus to Lead Marketing at Peloton

Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon.

Act Like You Belong in the Room

Act Like You Belong in the Room

Two veterans female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.

3 Musts for Marketing Leaders

3 Musts for Marketing Leaders

What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

From The Girls' Lounge to the C-Suite

From The Girls' Lounge to the C-Suite

Shelley Zalis launched a national movement for women in the workplace—all because she was lonely at a trade show.

Companies' Investments in Email Marketers Vary Widely [Infographic]

Companies' Investments in Email Marketers Vary Widely [Infographic]

The median salary for male email marketers is $15,000 more than that of females'.

We Learn From the Best (Marketers, That Is)

We Learn From the Best (Marketers, That Is)

Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.

March (Social Media) Madness

March (Social Media) Madness

Viral media trended toward the melancholy, the mechanical, and the mad last month.

The 2016 Marketing Hall of Femme

The 2016 Marketing Hall of Femme

Direct Marketing News honors 15 of marketing's most successful women, and shares the secrets to their success.

Job Postings and Salaries for SEO Are on the Decline

Job Postings and Salaries for SEO Are on the Decline

SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.

Sunday's the Day the Exigent Rate Goes Away

Sunday's the Day the Exigent Rate Goes Away

Strike up the Hallelujah Chorus, direct mailers, and prepare for a singular event: a postal rate reduction.

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Sacramento, Cincinnati, Nashville, and Tuscon get Prime FREE service, which now approaches nationwide coverage.

How to Be a "Wisconsin Nice" Brand

How to Be a "Wisconsin Nice" Brand

Five ways to win over customers from the dairy state and beyond.

Campaigns Don't Cut It Anymore

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

The Three P's of Email Marketing

The Three P's of Email Marketing

A recent report sheds light on the people, processes, and products marketers should incorporate today.

The Differences Between Branded Content and Native Advertising

The Differences Between Branded Content and Native Advertising

Two industry insiders argue that native ads are not content marketing.

Salesforce Aims to Up Its AI Game

Salesforce Aims to Up Its AI Game

A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.

67% of All Digital Ads Are Now Bought Programmatically

67% of All Digital Ads Are Now Bought Programmatically

Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.

New Checkers campaign hijacks #FastFoodie hashtag

New Checkers campaign hijacks #FastFoodie hashtag

First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.

Amazon Offers Stiff Challenge to Digital Wallets

Amazon Offers Stiff Challenge to Digital Wallets

PayPal, Google Wallet, and Apple Pay will vie against a known quantity as Amazon offers its payment system to other merchants.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

Marketing to the Millennial Mind-Set

Marketing to the Millennial Mind-Set

It can be tempting to market to millennials as one massive segment, but a more effective approach is to reach out to that audience based on beliefs and behaviors, rather than age.

Amazon Prime Gets a Boost From Sprint

Amazon Prime Gets a Boost From Sprint

Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.

IBM to Acquire Key Salesforce Partner

IBM to Acquire Key Salesforce Partner

Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?

What Wins in Marketing Today

What Wins in Marketing Today

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

On Social Networks, Customers Are Marketers

On Social Networks, Customers Are Marketers

Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.

Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

Hootsuite Acquires Social Selling App

Hootsuite Acquires Social Selling App

The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

PRC Tells the Postal Service to Account for Decline in Flats Service

PRC Tells the Postal Service to Account for Decline in Flats Service

Cost coverage of flats receded and 24 workshare discounts exceeded norms, according to the 2015 Annual Compliance Determination.

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

Warwick Business School's Mark Skilton says the unusual resolution of the case puts both corporations and consumers on high privacy alert.

"It's Not About the Device, It's About the Experience"

"It's Not About the Device, It's About the Experience"

Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.

USPS's Digital Mail Program Will Go Nationwide in 2017

USPS's Digital Mail Program Will Go Nationwide in 2017

Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. "It's a game-changing moment," he says.

Marketing, Redefined for Today's Reality

Marketing, Redefined for Today's Reality

Deloitte CMO Diana O'Brien explains why marketing's transformation means the entire organization needs to be empowered to shape the client experience.

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions.

McCann CEO: Direct Mail's Moment Has Come Again

McCann CEO: Direct Mail's Moment Has Come Again

Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.

Content Marketing on a Mission

Content Marketing on a Mission

Teach For America's four pieces of advice for using excellent content to better understand, target, and convert audiences.

Is Data Security Only a Myth? [Infographic]

Is Data Security Only a Myth? [Infographic]

Data protection appears to be many companies' Achilles' heel.

What Adobe Brings to the 2nd-Party Data Party

What Adobe Brings to the 2nd-Party Data Party

Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

10 Brands That Illustrate the New "Direct" Marketing

10 Brands That Illustrate the New "Direct" Marketing

The distinction between direct marketing and other marketing is dated, and these businesses are proving it.

Mail Pieces From Outer Space

Mail Pieces From Outer Space

USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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