'They're Ours,' Says Postal Service of the Holidays

'They're Ours,' Says Postal Service of the Holidays

USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

The results from the comedic channel's campaign are anything but laughable.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Online Retailers May Be Alone This Holiday Season

Online Retailers May Be Alone This Holiday Season

New research compares customer acquisition and retention to dating.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

The Psychological Power of Giving

The Psychological Power of Giving

Why it's better to give than to receive.

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

App of the Week: Hotel Tonight

App of the Week: Hotel Tonight

Hotel Tonight aims to help users "plan less and live more."

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

UGC Helps Shoppers Picture Life With Sony Electronics

UGC Helps Shoppers Picture Life With Sony Electronics

The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.

Carper Questions Brennan's Appointment as Postmaster General

Carper Questions Brennan's Appointment as Postmaster General

The author of the Senate's postal reform bill wants to know more about the process used in her selection.

Forbes Enters the Data Game

Forbes Enters the Data Game

It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.

Dear CFO: An Open Letter About the CMO-CFO Relationship

Dear CFO: An Open Letter About the CMO-CFO Relationship

One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.

Holiday Sales to Grow 4 Percent

Holiday Sales to Grow 4 Percent

With the holiday shopping season starting earlier this year, retailers have their work cut out for them.

Mailers and Unions Unite!

Mailers and Unions Unite!

Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?

Postal Service Reports $569 Million Revenue Increase for 2014

Postal Service Reports $569 Million Revenue Increase for 2014

Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

Email's the Holiday Gift That Keeps on Giving

Email's the Holiday Gift That Keeps on Giving

More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.

Will Marketers Bring Home the Bacon in 2015? [Infographic]

Will Marketers Bring Home the Bacon in 2015? [Infographic]

A well-balanced budget may be in order for the New Year.

Email Personalization in 2015

Email Personalization in 2015

Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.

Marketing Technology Is Imperative to CMOs' Success

Marketing Technology Is Imperative to CMOs' Success

Well-integrated technologies impact business performance and increase marketing effectiveness.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

Senate Committee Okays Barnett for Another Term on Postal Board

Senate Committee Okays Barnett for Another Term on Postal Board

Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

Flush With Courage, Caples Award Winners Are Feted in New York

Flush With Courage, Caples Award Winners Are Feted in New York

Haymarket Media honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.

This Governor-Elect Got Direct

This Governor-Elect Got Direct

Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.

2014 Caples Awards - Courageous Client: Flush to Paradise

2014 Caples Awards - Courageous Client: Flush to Paradise

A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.

2014 Caples Awards - Best in Show: Penny The Pirate

2014 Caples Awards - Best in Show: Penny The Pirate

OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

The chief creative officer of BBDO Worldwide reveals how to find creativity.

Washington Post: Postal Reform Is Job One

Washington Post: Postal Reform Is Job One

Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.

Waze Aims to Raze Users' Late Days

Waze Aims to Raze Users' Late Days

The social-sourced, GPS-based navigation app aims to help users help each other get to appointments on time.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

SAP Adds Custom Audiences to Its Engagement Product

SAP Adds Custom Audiences to Its Engagement Product

Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization

The Era of Socialcasting

The Era of Socialcasting

Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

4 Essentials of Customer Engagement

4 Essentials of Customer Engagement

Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.

IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving

IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving

Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.

Post Office Is the Latest Data Breach Victim

Post Office Is the Latest Data Breach Victim

Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.

Verint and KANA Team Up on Rules-Based Call Routing

Verint and KANA Team Up on Rules-Based Call Routing

A multichannel customer intelligence system helps pair callers with the right call center agent.

Is Your Marketing View Too Narrow?

Is Your Marketing View Too Narrow?

Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Candidates Fail Their Social Media Midterms

Candidates Fail Their Social Media Midterms

They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Cruz Slams GOP Colleagues Who'd Pass Internet Tax Act

Cruz Slams GOP Colleagues Who'd Pass Internet Tax Act

The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.

Is Mobile More Than a Shiny New Toy? [Infographic]

Is Mobile More Than a Shiny New Toy? [Infographic]

Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.

For Patagonia, Timing Is Everything

For Patagonia, Timing Is Everything

The outdoor clothing company emails when customers are most likely to click.

Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

No ifs, ands, or butts, this risky tactic paid off.

Why Xerox's Content Marketing Is Worth Copying

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Maritz Buys Allegiance to Form CX Company

Maritz Buys Allegiance to Form CX Company

The two companies find common ground in a commitment to customer experience as a core business competency.

USPS Will Deliver Packages 7 Days a Week for Holidays

USPS Will Deliver Packages 7 Days a Week for Holidays

The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.

There Is No Such Thing as Free Shipping

There Is No Such Thing as Free Shipping

But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.

Victoria's Secret Makes a Major Snafu in Its Messaging

Victoria's Secret Makes a Major Snafu in Its Messaging

Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.

Influence: The Key to an Effective Marketing Strategy

Influence: The Key to an Effective Marketing Strategy

Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.

Marketers Fail to Coordinate Across Channels

Marketers Fail to Coordinate Across Channels

Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.

The Black (Friday) List

The Black (Friday) List

Santa's not the only one making holiday lists for young folks. Accenture is, too, and here's its handicapping of millennial shopping for Thanksgiving and the day after.

Mobile Apps Rule Holiday Shopping

Mobile Apps Rule Holiday Shopping

'Tis the season for mobile browsing and purchasing.

Don't Just Listen to the Customer, Act on What You Learn

Don't Just Listen to the Customer, Act on What You Learn

Remember, actions speak louder than words.

Why My Customer Experience at the Bellagio Was a Total Bust

Why My Customer Experience at the Bellagio Was a Total Bust

The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

When used correctly, the hashtag allows marketers to reach, engage, and measure.

Outdoor Retailer Makes a Cross-Channel Discovery

Outdoor Retailer Makes a Cross-Channel Discovery

The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.

Dems More Caffeinated and Socialized than Republicans

Dems More Caffeinated and Socialized than Republicans

A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.

5 Executives to Emulate on Social Media

5 Executives to Emulate on Social Media

Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

The company doesn't toy around with lead scoring and segmentation.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

Marketing Strategy Woes

Marketing Strategy Woes

Budgets are thin but technology is plentiful. It's enough to drive a marketer crazy.

Carper Says Postal Reform Can Be Passed in Lame Duck Session

Carper Says Postal Reform Can Be Passed in Lame Duck Session

The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Sen. Tom Carper On Passing Postal Reform This Year

Sen. Tom Carper On Passing Postal Reform This Year

The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session.

Marketing Accelerates Customer Engagement in its Drive for Loyalty

Marketing Accelerates Customer Engagement in its Drive for Loyalty

A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.

Delivered: Governor Andrew Cuomo Mailers

Delivered: Governor Andrew Cuomo Mailers

What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.

Delivered: Savings-Focused Retailers Emails

Delivered: Savings-Focused Retailers Emails

What's in our inbox this month: Savings-Focused Retailers Emails

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Challenge: Perception Can Change a Brand's Reality

Marketing Challenge: Perception Can Change a Brand's Reality

Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when people found out they would presume that special deals were made. What would you do? Email your answers to ginger.conlon@dmnews.com by November 28 for the chance to win $100.

A Full Accounting of Agile Marketing

A Full Accounting of Agile Marketing

Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.

Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.

Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.

Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.

Marketing Chatter: November 2014

Marketing Chatter: November 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: November 2014

Fast Facts: November 2014

Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.

Why the Buzz About Context?

Why the Buzz About Context?

Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

In just the past year, they added 20 minutes a day to their mobile app habits.

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

But that doesn't stop them from sharing information with certain sectors.

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