Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.
In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.
With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.
Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes
The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.
The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.
The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads
The executive order issued by President Donald J. Trump over this weekend, which has taken on the name of a Muslim ban, has reinforced recent developments that have impelled companies to grapple with a polarized America.
No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future
A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.
Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
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