Home Shopping Hits Broadcast TV

Share this article:
NBC and ShopNBC tested a one-hour live shopping program on broadcast television yesterday at affiliates in New York, Chicago, San Francisco and Philadelphia.


The program, "Shop & Style," debuted at 11 a.m. EST in New York, Philadelphia and Chicago and on a three-hour tape delay at 11 a.m. PST in San Francisco, and will air daily. The show's broadcast debut is notable because for years, home shopping shows have been the exclusive realm of cable television.


Home shopping has found success in such dedicated cable shopping networks as QVC, HSN and ShopNBC, which is operated by ValueVision Media. NBC and its parent company, GE, partially own ValueVision and allow it to use the NBC name and logo.


"Shop & Style" offers a range of product categories, including apparel and accessories, home and cooking, cosmetics, jewelry and fitness, ValueVision said. The hosts are Lynne Koplitz, a comedienne whose credits include the Food Network comedy show "How to Boil Water," NBC's "Later" and Comedy Central's "Premium Blend," and Kerry McNally, another comedian and a cable shopping channel veteran.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.