Home Furnishings

Creative campaigns from Cinnabon, The Room Place and Progress Energy

July 27, 2009

Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.
 

EthanAllen.com by Organic

June 08, 2009

Organic brought Ethan Allen's tradition of pairing customers with designers into the digital space with an interactive design board and one-to-one sharing capabilities.
 

Sears testing new store format tied to online shopping

Chantal Todé May 29, 2009

Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the other in bricks and mortar retail. MyGofer "is a completely new shopping experience that offers the best of online and bricks and mortar," said Brenda Storch, a company spokeswoman. The concept is more than a buy online and pick up in store strategy, Storch continued.
 

New movers: A recession-proof consumer category

Donald Hinman, SVP, data services, Epsilon May 06, 2009

Moving to a new home — whether for work, family or simply more space — is one of the great catalysts of consumer spending. The average new resident spends about $7,300 on everything from window treatments to take-out meals in the three months following a move. This spending sweet spot around a new move is prime time to reach consumers when they are most receptive to trial offers and actually looking to forge new connections.
 

Cambria puts a new custom publication on the table

Lauren Bell March 23, 2009

Cambria, a producer of natural quartz countertops, has launched its first custom publication, Cambria Style, as part of a new push for consumer engagement. The glossy magazine will be sent to 18,000 Cambria customers in the brand's best-served geographic regions, which include Minneapolis, Chicago, Toronto, Charlotte and Wisconsin, among others.
 

Blueport Commerce launch to help 'considered' e-sellers

Bryan Yurcan March 04, 2009

Blueport Commerce, an e-commerce service provider for "considered" retail markets, launches today by the management team of Furniture.com to help those retailers create online sales opportunities.
 

The Home Depot exits EXPO business

Chantal Todé January 26, 2009

In a move to focus its resources on its "orange box" stores, The Home Depot is exiting its EXPO business and taking steps to streamline its support functions, resulting in the loss of 7,000 jobs, or approximately 2% of the company's total work force.
 

SAP aids global growth for bed retailer

Lauren Bell January 23, 2009

Hästens, a manufacturer of handmade luxury beds with 330 retail stores worldwide, has implemented SAP CRM in its push for global growth.
 

Williams-Sonoma lets go 1,400 employees

Chantal Todé January 22, 2009

Williams-Sonoma Inc. is eliminating 1,400 full-time positions, or 18% of its work force, closing a call center and a distribution facility and instituting other cutbacks as it tries to align the company's infrastructure with one of the worst retail environments in decades.
 

Credit alternatives explored

Chantal Todé November 24, 2008

There's been a dramatic rise in the use of payment meth­ods other than credit cards over the past few months. Online home electronics retailer Etronics reports transaction vol­ume through eBillme during the past two months has grown 35% on the site, according to Mark Zayats, marketing direc­tor at Etronics.
 

New site furthers Home Depot's Hispanic strategy

Chantal Todé November 24, 2008

As part of its strategy to step up its mar­keting efforts targeting Hispanic consum­ers, The Home Depot has launched an improved Spanish-language Web site, that is e-commerce enabled for the first time.
 

Household comfort items buyers from Specialists

October 22, 2008

Specialists Marketing Services has introduced the Easy Comforts Enhanced list to the market. These are direct mail buyers of household comfort items.
 

KitchenAid will add DRTV to marketing mix

Mary Elizabeth Hurn October 10, 2008

KitchenAid, a division of Whirlpool Corporation World­wide, will launch a new DRTV campaign on November 3 to pro­mote its high-end stand mixer.
 

Adapting to the culture of "less"

Marian Salzman, CMO, Porter Novelli August 11, 2008

American consumers are waking to a harsh reality: We, our wallets and our natural resources are overextended, over­weight and overwhelmed. The reaction is to pull back and say, "less." The push away from mega-consumption is today's mega-trend.
 

Online Exclusive: Facebook Pages offer brands a powerful presence

Kevin McKeefery July 24, 2008

Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic?
 

Trivia campaign from Ikea expands its mobile efforts

Dianna Dilworth July 21, 2008

Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions on their mobile phones. Those that interact with the national mobile promotion are also encouraged to register at the Ikea Web site to enter to win a $10,000 Ikea shopping spree.
 

Overstock search function gets makeover

Bryan Yurcan June 20, 2008

Overstock.com has partnered with three other companies in an effort to make its overall site experience, and particularly its search function, more user-friendly. The online retailer has partnered with Omniture Inc., Bazaarvoice and Mercado, using integrated solutions from the three companies through Omniture Genesis to employ a strategy the company calls "searchandising"—the usage of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance for site users.
 

Restoration Hardware taken private

Chantal Todé June 18, 2008

The management-led buyout of Restoration Hardware Inc. has been completed, thereby taking the multichannel merchant private. Restoration Hardware's common stock ceased trading on NASDAQ prior to the opening of the market on June 18 and will no longer be listed on NASDAQ.
 

Linensource catalog buyers available

June 12, 2008

The Millard Group has introduced the Linensource Alexa list to the market. Linensource catalog offers bedding, bath and home furnishing products such as dinnerware, rugs, fixtures and furniture.
 

In Circulation: DMNews speaks with Jack Grant

Lauren Bell June 09, 2008

Hachette Filipacchi Media US' Home magazine and the Woman's Day Special Interest Publications (WDSIP) recently promoted Cathy Christino to associate publisher/marketing. Jack Grant, VP/publisher, Home magazine, talked to DMNews about creating the new position and the importance of integrated marketing strategies.
 

This Old House asks readers to "DIY"

Lauren Bell May 27, 2008

In a move to more deeply engage readers, This Old House magazine has created its June issue entirely from reader-submitted ideas, stories and pictures.
 

Polsteins Home & Beyond plans CRM push

Cara Wood April 29, 2008

Online home improvement retailer Polsteins Home & Beyond recently adopted eWayDirect's e-mail platform to improve its retention marketing efforts with the channel. Edison, NJ-based Home & Beyond will be using the online service company's e-mail marketing platform with its pre-existing consumer database.
 

Sharper Image chairman resigns, may buy company

Chantal Todé April 10, 2008

Jerry W. Levin, chairman of the board at Sharper Image Corp., has informed the company that he is interested in participating with other investors to acquire some or all of Sharper Image's businesses or assets. Accordingly, it was agreed that Levin would resign his position with the board effectively immediately.
 

BabyUniverse launches catalog, updates Web site

Chantal Todé April 10, 2008

Online baby products retailer BabyUniverse delivered its first-ever catalog to expectant moms on April 1. The launch coincided with the introduction of a new logo and an overall updating of the brand's imagery on its Web site and in its various communications with consumers.
 

Hachette launches shelter title

Lauren Bell March 26, 2008

Hachette Filipacchi Media has launched a new dwelling title — Ty Pennington At Home — this week. The magazine, which focuses on home decorating and remodeling, tested as a single-issue publication in May 2007. Scheduled to publish quarterly, it hits newsstands on March 25 with an initial distribution of 500,000.
 

Sell through a slump

David Ward March 24, 2008

Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.
 

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Cara Wood March 17, 2008

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.
 

Restoration Hardware passes over Sears proposal

Chantal Todé March 03, 2008

Restoration Hardware Inc. has determined that the most recent Sears Holdings proposal to acquire is not better than one already on the table from Catterton Partners. A "go-shop" period during which Restoration Hardware was permitted to encourage alternative proposals to the $179 million bid it accepted from Catterton in January ended on February 28.
 

Sharper Image files for bankruptcy

Chantal Todé February 20, 2008

Following years of declining sales, Sharper Image Corporation has filed for bankruptcy protection under chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the District of Delaware. The company said it will continue to conduct business as usual while it devotes renewed efforts to resolve operational and liquidity problems and develop a reorganization plan.
 

Creative campaigns from P&G, AdReady, SendTec

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé February 11, 2008

Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM to mop up.
 

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