January 04, 2010

Home Depot taps MRM for digital, CRM

Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide.

Jean Niemi, senior manager of corporate communications at Home Depot, confirmed the hire, which was reported by Advertising Age on January 4.

In November, MRM picked up GM's digital account from Digitas' Prodigious Worldwide. The agency's client roster also includes Microsoft, Verizon and Diageo.

Niemi declined to provide additional comment. Calls seeking comment to MRM were not immediately returned.

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