Home Depot taps MRM for digital, CRM

Share this article:

Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide.

Jean Niemi, senior manager of corporate communications at Home Depot, confirmed the hire, which was reported by Advertising Age on January 4.

In November, MRM picked up GM's digital account from Digitas' Prodigious Worldwide. The agency's client roster also includes Microsoft, Verizon and Diageo.

Niemi declined to provide additional comment. Calls seeking comment to MRM were not immediately returned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.