Home Depot names Mueller CMO, replacing Bifulco

The Home Depot promoted Trish Mueller to SVP and CMO this week, replacing Frank Bifulco as the company's top marketer. Bifulco decided to leave the role after nearly three years at the company, Jean Niemi, senior manager of corporate communications, told Direct Marketing News.

Mueller had served as Home Depot's VP of advertising since August 2009. She has also held positions at Sports Authority, American Signature Furniture, ShopNBC and Montgomery Ward.

“She was a natural fit for this role,” said Niemi. “She's got a great background. We're confident she'll step right in and be successful.”  

Mueller's appointment was first reported on AdAge.com after an internal Home Depot announcement was leaked to the media outlet.

Asked why Bifulco's position was open, Niemi said only that he “made the decision to leave.”

Prior to Home Depot, Bifulco worked in various roles at Hasbro North America, Timberland, Coca-Cola North America and Procter & Gamble.