Home Depot names CMO

Share this article:

The Home Depot has named former Coca-Cola marketing executive Frank Bifulco to the position of SVP and CMO.

Bifulco has nearly 30 years of experience in consumer products and retail businesses. Most recently, he served as chief customer officer and president of Hasbro North America Sales. From 2001 to 2003, he was CMO for The Timberland Co., and from 1994 to 2000, he was SVP of marketing for Coca-Cola North America.

Bifulco will report to Craig Menear, Home Depot's EVP of merchandising. Bifulco will have full responsibility for the strategic marketing vision of The Home Depot along with category marketing and brand development. John Ross, who served as the interim head of the company's marketing department, will remain in the role of VP of advertising.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.