Home Depot Chooses DDB Chicago

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The Home Depot Inc. appointed DDB Chicago as its direct marketing agency.


The agency will offer strategic input and creative development for Home Depot's direct marketing initiatives.


The Atlanta-based hardware chain particularly charged DDB Chicago to work on programs for the corporate brand, Home Depot's At Home Services, "Pro" concept development and credit marketing.


Billings were not disclosed.


DDB Chicago is part of DDB Worldwide. The largest among all DDB outposts worldwide, the Chicago office boasts clients like Wm. Wrigley Jr. Co., McDonald's Corp., Unilever, FTD, Anheuser-Busch, Dell Computer, State Farm and JCPenney. Agency billings last year were $1.5 billion.


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